Advanced Client Relationship Management

Build the commercial skills to manage and retain clients

Overview
In the ever-competitive world of research and insight, a key advantage lies in our ability to build strong relationships with clients and stakeholders – relationships that extend beyond project-based work to become integrated within and add value to a client’s business.

Building strong relationships isn’t about taking a client to dinner every couple of months – it’s about developing a deep commercial awareness and understanding of the challenges and opportunities clients face, as well as learning the skills to both manage and grow relationships more effectively.

Learning outcomes:

• Develop a relationship management approach to build more business from clients
• Maximise the effectiveness of contact initiatives, telephone calls and meetings
• Capitalise on business opportunities with clients and contacts
• Secure an ongoing pipeline of business with existing, occasional and lapsed clients

Who will benefit
Senior supply-side researchers, managers and directors whose role is to develop and/or retain existing clients.

Testimonials

“Lots of practical advice and very motivating.”

Rebecca Allen, Marketing Sciences Ltd
13 May 2016

“A great look at how to advance your knowledge of client relationships.”

Gareth Williams, ResearchBods
13 May 2016

“Barbara was excellent, her experience was highly relevant and she articulately talked in thorough new but simple strategies to build client relationships.”

Claire Purchase, FreshMinds Ltd
22 April 2010