Webinar: Brand Advertising Tracking

With consumers being exposed to hundreds, if not thousands, of ads per day, the necessity to stand out amongst this noise has never been more important. Nonetheless, many brands continue to evaluate the effectiveness of their campaigns based solely on the resulting sales impact – or lack thereof. This leaves companies with many missed opportunities for improvement and important learnings never being realised.

This webinar will provide a step-by-step approach on how marketing research can be leveraged to evaluate advertising campaigns and it will also highlight the strategic benefits of doing so.

Displayed pricing is for a season ticket to register for all training webinars. Please see below for individual webinar pricing.

Speaker: Thomas Rigby

Who will benefit
This webinar will be pertinent for researchers who want to expand their offerings, marketing managers who are seeking to maximize their advertising budgets and agency representatives who want to deliver the most impactful campaigns possible. 

Objectives and Learning outcomes

• Learn about the benefits of conducting post-test evaluations of advertising campaigns
• Review the most common processes for evaluating advertising campaigns and learn which metrics to measure specifically 
• Understand how norms are used to provide critical context and how the comparison of exposed and non-exposed respondents can highlight the strengths and weaknesses of a campaign 

Individual ticket pricing

• Company Partner/Members £25 + VAT
• Non-members £30 + VAT

Click here to purchase individual tickets