Develop your depth interviewing skills for qualitative research

*POSTPONED - new date TBC*

Overview
This course takes you through the principles of depth interviewing and how to develop the skills necessary to effectively apply the technique in a wide range of qualitative research situations.

It looks at when depth interviews will be effective, as well as how to be aware of their advantages and drawbacks.

Learning outcomes:

  • Awareness of the processes involved in interviewing and how they affect the interview
  • How to use a range of eliciting skills, adapted to match people’s own styles
  • Identifying barriers to listening
  • Planning an interview and writing a topic guide
  • Understanding the value of stimulus materials
  • Dealing with a range of respondents

Who will benefit:
Researchers who would like to increase their knowledge of and confidence in using basic interviewing skills. Clients who commission qualitative research will also find this insider’s view invaluable for buying and managing depth interviewing projects.

Testimonials
"A thorough introduction to depth interview techniques from two friendly speakers."

Imogen Rowley, Key Supports Services
11 July 2019

"A must attend for anyone starting out doing depth interviews."

Esther Edwards, Primentals Technology
05 July 2016

"Informative, effective foundation for conducting depth interviews.”

Rob Gibbs, Impact Generation
05 July 2016

Venue

MRS
The Old Trading House, 15 Northburgh Street,London,EC1V 0JR

With a degree in Psychology Mo joined Bill Schlackman’s famous market research agency, as a graduate trainee.  She went on to work in creative development research at Ogilvy & Mather.  She then changed track as a TV researcher on entertainment and documentary programmes at the BBC before returning to research as an independent qualitative research consultant. 
She has specialised over the years in strategic brand development, NPD and  public consultation work.  In the last fifteen years she has been working as a qualitative research training consultant, delivering regular courses to the MRS and as a relationship counsellor.

Additional Information

Get the latest MRS news

Our newsletters cover the latest MRS events, policy updates and research news.