Webinar: Integrating Insight into an Innovation Programme

Innovation is a buzz word in industry; companies feel obliged to be innovating in order to be seen as successful and yet the vast proportion of innovation fails. This webinar looks at frameworks for approaching company new product development from an Insight professional perspective and how we can question and frame our research plans to work with the multiple stakeholders who are involved in new product development.

 It will draw exclusively on FMCG examples from larger companies but the principles will have a broader application. Similarly, it will primarily suit client-side professionals, but can be of wider interest. It is important to note that the webinar focuses on how to business partner a company’s innovation programme rather than on introducing innovative research techniques. (There are plenty of the latter, which can be used both in and outside innovation programmes but they are beyond the scope of this seminar).

Displayed pricing is for a season ticket to register for all training webinars. Please see below for individual webinar pricing.

Who will find it useful
This webinar will be especially useful for clientside professionals in Insight teams but also has a wider use for understanding how insight and innovation programmes can be combined.

Objectives and Learning Outcomes

• Understand why an innovation agenda is so key to a business
• Look at some frameworks for a process outline
• Understand what Insight can contribute; asking the right questions and designing the right research plan to fit the Company agenda

Presenter
Laura Parker

Season ticket to register for all webinars:
£145 + VAT  for Members & CPS
£195 + VAT for non-Members

Individual ticket pricing

• Company Partner/Members £25 + VAT
• Non-members £30 + VAT

Click here to purchase individual tickets