Deepen your knowledge of the principles, practices and processes of market research

This introductory course enables you to understand the basic principles and practices of market research: what it is and why we do it. The entire research process will be covered, from understanding research requirements and the basic principles of qualitative and quantitative research, through to organising, analysing and presenting findings.

Learning outcomes:

  • The various approaches and scope of market research
  • Basic principles of qualitative and quantitative research
  • Analysis and interpretation of findings
  • The role of market research in client organisations and its role in business decisions
  • Presenting research findings

Who will benefit:
A wide range of delegates including researchers – both agency and client-side – at the start of their career and research users. Also suitable for staff in supporting functions, e.g. administrators who require a basic understanding of market research as well as individuals from small companies who may need to commission or undertake research but don’t know where to start.


“A very useful introduction to market research with excellent speakers.”

Lucy Stuart, Ofcom

14 October 2016

“Useful to complete beginners, some value added to those who are a little initiated.”

Monica Mylordou, Ofcom

15 March 2016

“Great introduction to conducting research!”

Emma Eveleigh, LiveBuzz

15 March 2016

“Informative refresher session. Perfect for those just starting out in a new role or people looking to refresh previous learnings.”

Kate Allinson, Thinkbox

15 March 2016

“A great introduction to Quant & Qual.”

Mafalda Fonseca, Boots

15 March 2016

“So much information that will really help me to develop as a researcher.”

Tara Davis, Illuminas

December 2015

“A great introduction to essential knowledge.”

Sean Sweeney, Illuminas

December 2015


The Old Trading House, 15 Northburgh Street,London,EC1V 0JR

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