Webinar: Playing on Words: First Steps in Text Analytics

Text analytics is a huge business, valued at $2.7 billion in 2016, and expected to reach $18.3 billion by 2024. It’s also an extremely diverse field, and one of the most popular of the numerous innovations within research today. However, there’s been little change in the research industry’s usage of text analytics in recent years.

We explored the possibility of using open-ended data to predict people’s levels of happiness with work and their position on the work-life balance spectrum. This webinar will look in detail at two analytics solutions that we explored in depth, comparing them and drawing more far-reaching conclusions about the future of the field.

Displayed pricing is for a season ticket to register for all training webinars. Please see below for individual webinar pricing.

Who will find it useful
Agency-side or client-side researchers with basic or limited knowledge of text analytics, regardless of whether they have hands-on experience of automatic analysis of open-ended data.

Speakers: Charlotte Crichton & Kate Downer

Objectives

• To explain what text analytics is, how it works, and what its advantages and limitations are
• To provide an overview of, and broad comparison, between two widely-used text analytics packages, illustrated through an international consumer survey
• To demonstrate the possible outcomes of this type of analysis, as well as highlighting  the implications it has on interpretation of open-ended survey data

Learning outcomes
Attendees will gain…

• A good grasp of what text analytics allows researchers to do, the benefits it brings and the challenges that come with it
• An understanding of new perspectives and analytical approaches that text analysis packages can offer – and what to watch out for
• A perspective on where text analytics might go from here, along with some tools that researchers might use to form their own view
  
  

Speaker 1: Charlotte Crichton
Charlotte, Associate Director Breaking Blue, manages complex multi-methodology projects, and has a particular focus on online surveys and optimising the survey experience for participants. With a natural flair for analysing and interpreting large data sets, Charlotte has expertise in a wide range of statistical techniques and in presenting complex data in a clear and engaging way.

Speaker 2: Kate Downer
A hands-on quallie with 15 years’ agency-side experience, Breaking Blue Research Director Kate combines research excellence with thoroughness, flexibility, enthusiasm and a love for tricky problems! While her sector expertise is wide-ranging and includes central government and investment banking, Kate’s focus has been on consumer research for several years now, and she works extensively with health, retail and FMCG brands. 

Individual ticket pricing

• Company Partner/Members £25 + VAT
• Non-members £30 + VAT

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