Applying the principles for questionnaires that really work

This course enables you to:

  • understand and apply the principles of good questionnaire design

Learning outcomes

By the end of the course, delegates should be able to:

  • identify the key stages in an efficient & effective questionnaire writing process
  • be aware of the range of question types and of key issues affecting their application and interpretation
  • structure a quantitative questionnaire to minimise order bias and create a good flow
  • identify weaknesses in question wording
  • understand the impact of layout

Who will benefit?

This course will benefit researchers from both agency and client-side who have some basic experience of designing, using or analysing questionnaires.


Reinforced the key and important elements of questionnaires and makes you aware of what you need to do to get reliable and accurate research.

Sophie Bryan, QRS Market Research

02 February 2017

Eye-opening to common things in surveys that you could easily make mistakes with, without the proper care or attention.

Tom Smith, Enhance Media

02 February 2017

Useful, insightful and fundamental for anyone who wants to communicate effectively thorough questionnaire surveys.

Joanna Darling, Opinium Research

02 February 2017

Very informative and kept my interest all the way through!

Eleanor Peabody,  Tesco

07 November 2016

Informative, practical with useful tools and process to get us started.

Gillian Slowly, Bridgethorne

07 November 2016

Amazing training covering all the necessary information on questionnaire design.

Elisha Goodman, Dennis Publishing Ltd

07 November 2016

Easy to follow guide in creating effective surveys.

Sarah Durrant, Vanquis Bank

04 July 2016


The Old Trading House, 15 Northburgh Street,London,EC1V 0JR

Kate has over 20 years experience as a practitioner of research and now focuses on training. She is UK Learning & Development Director at TNS where she is responsible for managing and delivering core skills training. Kate is also an examiner for the MRS Advanced Certificate.

Additional Information

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