Understand how to apply the principles that make questionnaires really work

This course takes us through the stages of designing an effective questionnaire: covering the key steps throughout the process; the issues affecting interpretation of questions; how to use structure and order to minimise bias; and identifying pitfalls throughout the process.

Learning outcomes:

  • Identify the key stages in an efficient and effective questionnaire writing process
  • Be aware of the range of question types and of key issues affecting their application and interpretation
  • Structure a quantitative questionnaire to create a good flow and minimise order bias
  • Identify weaknesses in the wording of questions
  • Understand the impact of layout

Who will benefit:
Researchers from both agency and client-side who have basic experience of designing, using or analysing questionnaires.

"Super Useful and easy to understand"

Erin McQuitty, Gymshark
04 December 2019

"Very useful if you are involved in any way in writing questionnaires."

Lorna Phillips, Gymshark
04 December 2019

"Reinforced the key and important elements of questionnaires and makes you aware of what you need to do to get reliable and accurate research."

Sophie Bryan, QRS Market Research
02 February 2017

"Eye-opening to common things in surveys that you could easily make mistakes with, without the proper care or attention."

Tom Smith, Enhance Media
02 February 2017



The Old Trading House, 15 Northburgh Street,London,EC1V 0JR

Kate has over 20 years experience as a practitioner of research and now focuses on training. She is UK Learning & Development Director at TNS where she is responsible for managing and delivering core skills training. Kate is also an examiner for the MRS Advanced Certificate.

Additional Information

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