This event has taken place
£325 + VAT
£475 + VAT
£350 + VAT
Sensory evaluation is a scientific discipline that is used to develop an understanding of the sensory attributes of products/experiences and how these relate to appreciation and choice. Although usually applied in quantitative contexts, sensory evaluation concepts can add depth to qualitative research scenarios.
This thought-provoking one day workshop explores the fast developing area of the cross-over between sensory evaluation and qualitative research. The goal is to consider tools and techniques that give an understanding of how consumers perceive and interact with the physical properties of products and/or to include sensory aspects within the creative development process.
The workshop will include lectures and interspersed practical exercises to help delegates understand the senses and test out using sensory evaluation concepts in the context of group discussions and/or depth interviews.
There will also be opportunities to engage with the tutor and other delegates with respect to how these tools might be applied in practice and explore ideas of how they can be adapted and improved upon, depending on context.
The workshop is divided into two sections:
The workshop is aimed at qualitative researchers who would like to find out more about sensory evaluation and develop ideas for using it in their practice. Those with an interest in food and drink and/or personal or home care are most likely to find the workshop relevant for their current projects.
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