Cutting edge techniques and methods for better decision-making

This course helps to:

  • Raise your awareness of cutting edge techniques and advanced methodologies, and how these can improve business decision making.
Learning outcomes

By the end of the course, delegates should understand how to:

  • Use the latest techniques to inform better marketing decisions
  • Achieve more through creative approaches to problem solving
  • Use conjoint approaches to understand and model customer decision-making
  • Use online research more creatively
  • Use advanced research techniques to maximise customer insight
Who will benefit?

This course will benefit senior researchers, marketers and managers who want to understand how the latest thinking in quantitative research can make a tangible difference to their business.

Testimonials
Good refresher and introduction to advanced techniques.

John Storey, Abbott Pharmaceuticals
18 November 2016

Experienced and confident overview of topics.
Rebecca Cole, Cobaly Sky
18 November 2016

Gets you thinking about research in the industry in a different way; thought provoking.

Josh Slater, Sky Betting & Gaming
18 November 2016

Very educational and beneficial.

Tsvetelina Ilieva, Harris Interactive
09 November 2016

It has allowed me to consider using new techniques in the future by providing an overview of advanced techniques.

Chris Lawrenson, QA Research

I found it extremely useful, helpful and delivered in an easy-to-understand style.

Richard Sands, BDRC Continental

I’ll be talking more knowledgably about different quant techniques to shareholders and research agencies.

Lindsay Foord, AXA PPP Healthcare

Venue

MRS
The Old Trading House, 15 Northburgh Street,London,EC1V 0JR

Don Beverly is founder of QED, a research consultancy specialising in high-end market research solutions. An economist by training, he has 30 years’ experience in the market research industry and has worked with a variety of companies, including Unilever, Research International and HI Europe. He is a Fellow of MRS and was winner of the Marketing Category of The British Market Research Awards (February 2001).

Additional Information

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