Join us for a webinar on Dec 17, 2015 at 11:00 AM.

Neuroscience techniques have been with us for several decades, but it's only in the last 20 years that they have been brought into 'our' world, often under the name of 'neuromarketing'. Neuroscience is being used by many of the largest companies (Google, Coca Cola, Nestlé etc.) to try and gain a deeper understanding of consumer decision making.

But just what is neuroscience and how can independent researchers get involved?

This webinar is being presented by Heather Andrew, UK CEO of Neuro-Insight a leading supplier of neuroscience-based market research. Heather is a graduate of Cambridge University with over 30 years’ experience in the areas of marketing, market research and media strategy. Prior to joining Neuro-Insight, Heather had senior roles with Rowntree Macintosh (now Nestlé), PWC and Oxford Strategic Marketing. Heather has been working in neuro-marketing for over ten years, and is one of the founders of Neuro-Insight’s UK operation.

The webinar will cover:

  • What is neuroscience?
  • What are the tools?
  • When can they be used?
  • What does the output look like?
  • How do you interpret the output?
  • How can I sell this to a client?

It's yet another fantastic webinar from the ICG's Digital Academy and the perfect aperitif to the start of the Christmas season!

Book your place now by registering here.


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