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Training

Advanced

Conjoint Analysis Masterclass

Conjoint Analysis Masterclass

Manage, design and interpret a range of conjoint analysis techniques

In a nutshell

Date
  • Wednesday, 03 October 2018
Objective

This course aims to enable you to manage, design, and interpret a wide range of conjoint analysis projects, including variants such as DCM (Discrete Choice Modelling) and MaxDiff scaling.

Learning outcomes
Topics covered during the day include:

  • Firm grounding in the theory and nomenclature of conjoint and DCM
  • Practical advice in what conjoint can and can’t do, when to use it and when not
  • Conventional conjoint analysis (from full profile to adaptive conjoint), designing, data collection, and processing
  • Discrete choice modelling, from aggregate models, to latent class, to Hierarchical Bayes
  • Adaptive choice modelling
  • Reviewing the options and implications of different data collection routes
  • Turning results into insights, and presenting the results in a meaningful and useful way
Who will benefit?

The course is designed for researchers who are already familiar with a range of quantitative techniques (such as factor analysis, cluster analysis, and regression) and who have some familiarity or exposure to conjoint analysis.

Price
  • Members £325.00 + VAT
  • Non-members £475.00 + VAT
  • Company Partner (non-ticket price) £325.00 + VAT

 

Trainer
  • Ray Poynter
    Ray Poynter

    Ray is the author of The Handbook of Mobile Market Research, The Handbook of Online and Social Media Research and the #IPASOCIALWORKS Guide to Measuring Not Counting, the founder of NewMR.org, editor of the ESOMAR book Answers to Contemporary Market Research Questions, a content author for the University of Georgia’s Principles of Market Research course and is the Managing Director of The Future Place, a UK-based consultancy, specialising in training.

    Ray has spent the last 35 years at the intersection of innovation, technology, and market research, during which time Ray has held director level positions with Vision Critical, Virtual Surveys, The Research Business, Millward Brown, Sandpiper and IntelliQuest.

    Ray sees his mission as “Have fun, help people, pursue knowledge, and try to make some money along the way”



CPD 6

“Very useful if you need to use conjoint regularly in your role.”

Kevin MacDonald, BT
15 November 2016

“A superb introduction to the various forms of conjoint analysis, excellently supplemented by practical advice and best practice.”

James Morgan, Kantar Media
15 November 2016

“Absorbing, technical & intense.”

David Murray, The Murray Consultancy Ltd
15 November 2016

“Absolutely fantastic training session.”

Aji Ghose, Sky
15 November 2016

“Brilliant whistle-stop tour of trade-off techniques.”

Daniel Eddy, Trinity McQueen Limited
15 November 2016

“Insightful & concise training program.”

David Lambie, Velux
15 November 2016

“Everything you need to start conjoint analysis.”

Ben Hornsby, Ipsos Mori
22 March 2016

Where is the event taking place?

MRS

The Old Trading House, 15 Northburgh Street
London
EC1V 0JR

With thanks to:

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Please click on the photographs to view each speaker's biography.

Booking

  • If you are not a Company Partner and want to book for yourself and request an invoice, or pay for yourself online, click
  • If you wish to book for someone else please use this form
  • To use your Company Partner ticket use this form
  • To book and claim a Company Partner discount click

*By proceeding with a booking you are agreeing with our terms and conditions.

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==Strapline==


CPD 6

“Very useful if you need to use conjoint regularly in your role.”

Kevin MacDonald, BT
15 November 2016

“A superb introduction to the various forms of conjoint analysis, excellently supplemented by practical advice and best practice.”

James Morgan, Kantar Media
15 November 2016

“Absorbing, technical & intense.”

David Murray, The Murray Consultancy Ltd
15 November 2016

“Absolutely fantastic training session.”

Aji Ghose, Sky
15 November 2016

“Brilliant whistle-stop tour of trade-off techniques.”

Daniel Eddy, Trinity McQueen Limited
15 November 2016

“Insightful & concise training program.”

David Lambie, Velux
15 November 2016

“Everything you need to start conjoint analysis.”

Ben Hornsby, Ipsos Mori
22 March 2016

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