Tuesday, 10 October 2017 to Thursday, 12th October 2017
Do you want to get a good grounding in qualitative research? Do you want more confidence as you start running your own qualitative projects, or to have a better idea of what your agencies are doing? Do you want to have a clearer idea about the possibilities and pit-falls of qualitative research?
This comprehensive, interactive and very practical course uses a mixture of lectures and exercises to help you develop a full understanding of all aspects of the qualitative research process, from briefing and research design, through fieldwork and analysis, to the presentation of the findings.
Guided by experienced practitioners, you will work your way through each stage of a qualitative study to give you a comprehensive understanding of the process.
The course is very hands-on. Working in small teams with your fellow delegates, you will have the opportunity to design a qualitative study, both moderate and take part in a group discussion, and then practice feeding back the insights you have generated.
Our highly experienced tutors will be available throughout to answer any specific questions you might have and to help you apply what you have learnt.
By the end of the course, delegates should have developed the skills required to:
understand the brief
understand and apply appropriate research methodologies, including:
sample design and structure
conduct interviews effectively and confidently
analyse and interpret results
present and report findings
Who will benefit?
The course will benefit recent entrants to market research with limited practical experience of qualitative research, or more experienced practitioners looking to try to undertake or manage qualitative projects.
Time Day 1: 09.15 - 17.30 Day 2: 09.00 - 17.00 Day 3: 09.30 - 16.30
Members £955.00 + VAT
Non-members £1295.00 + VAT
Company Partner (non-ticket price) £955.00 + VAT
Geoff Gosling (March)
Geoff is a freelance qualitative research consultant, having previously spent many years working at Ipsos and Synovate, as well as spending time clientside.
A passionate exponent of qualitative research, Geoff works with many leading brands and is Unilever accredited. He has extensive experience in many areas, both consumer and business-to-business, but specialises in service development, product evaluation, customer satisfaction and communications research.
Andrew Vincent (October), Waves
Andrew Vincent has 20 years’ research experience, including nine years as Managing Director of firstly B&MR and then WirthlinEurope. During his career he has worked on a wide variety of markets including technology, healthcare, retail, leisure and training/education. In 2005 he set up Waves, a research consultancy committed to creative research applied commercially.
“A great course for those just getting into Qual and wanting to learn more technqiues to inspire great insight.”
Rachel Rowlinson, Universal McCann October 2016
“Entertaining and directly applicable to my role.”
Jenny Morrison, Bank of Ireland October 2016
“Informative and clear.”
Rebecca Smith, Firefish October 2016
“Excellent training that gives a good overview of methodologies, tips and recommendations when conducting qualitative research.”
Luisa Canosa, Samsung March 2016
“Great, practical training that lets you learn the theory and then put it into practice.”
Holly Moreland, Added Value March 2016
“A lot more valuable and fun than other triaing courses - genuinely helpful.”
Abbie Hines-Lloyd, Future Thinking March 2016
“A great thorough introduction to the oppotunities qualitative research provides us with.”
Charlotte Richardson, COSTA
“An engaging, essential & excellent delivered introduction to qualitative research.”
Paul Baker, Mattel
Where is the event taking place?
The Old Trading House, 15 Northburgh Street London EC1V 0JR