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Training

Intermediate

Essentials of Qualitative Research

Essentials of Qualitative Research

Briefing, design, fieldwork, analysis and presentation

In a nutshell

Dates
  • Tuesday, 20 March 2018 to Thursday, 22nd March 2018
  • Tuesday, 16 October 2018 to Thursday, 18th October 2018
Objective

Do you want to get a good grounding in qualitative research? Do you want more confidence as you start running your own qualitative projects, or to have a better idea of what your agencies are doing? Do you want to have a clearer idea about the possibilities and pit-falls of qualitative research?

This comprehensive, interactive and very practical course uses a mixture of lectures and exercises to help you develop a full understanding of all aspects of the qualitative research process, from briefing and research design, through fieldwork and analysis, to the presentation of the findings.

Guided by experienced practitioners, you will work your way through each stage of a qualitative study to give you a comprehensive understanding of the process.

The course is very hands-on. Working in small teams with your fellow delegates, you will have the opportunity to design a qualitative study, both moderate and take part in a group discussion, and then practice feeding back the insights you have generated.

Our highly experienced tutors will be available throughout to answer any specific questions you might have and to help you apply what you have learnt.

Learning outcomes

By the end of the course, delegates should have developed the skills required to:

  • understand the brief
  • prepare proposals
  • understand and apply appropriate research methodologies, including:
    • sample design and structure
    • fieldwork considerations
    • group processes
    • group moderating
    • projective techniques
  • conduct interviews effectively and confidently
  • analyse and interpret results
  • present and report findings
Who will benefit?

The course will benefit recent entrants to market research with limited practical experience of qualitative research, or more experienced practitioners looking to try to undertake or manage qualitative projects.

Time
Day 1: 09.15 - 17.30
Day 2: 09.00 - 17.00
Day 3: 09.30 - 16.30

Price
  • Members £955.00 + VAT
  • Non-members £1295.00 + VAT
  • Company Partner (non-ticket price) £955.00 + VAT

 

Trainers
  • Geoff Gosling (March)
    Geoff Gosling (March)

    Geoff is a freelance qualitative research consultant, having previously spent many years working at Ipsos and Synovate, as well as spending time clientside.

    A passionate exponent of qualitative research, Geoff works with many leading brands and is Unilever accredited. He has extensive experience in many areas, both consumer and business-to-business, but specialises in service development, product evaluation, customer satisfaction and communications research.

  • Andrew Vincent (October), Waves
    Andrew Vincent (October), Waves

    Andrew Vincent has 20 years’ research experience, including nine years as Managing Director of firstly B&MR and then WirthlinEurope. During his career he has worked on a wide variety of markets including technology, healthcare, retail, leisure and training/education. In 2005 he set up Waves, a research consultancy committed to creative research applied commercially.



CPD 18

“A great course for those just getting into Qual and wanting to learn more techniques to inspire great insight.”

Rachel Rowlinson, Universal McCann
October 2016

“Entertaining and directly applicable to my role.”

Jenny Morrison, Bank of Ireland
October 2016

“Informative and clear.”

Rebecca Smith, Firefish
October 2016

“Excellent training that gives a good overview of methodologies, tips and recommendations when conducting qualitative research.”

Luisa Canosa, Samsung
March 2016

“Great, practical training that lets you learn the theory and then put it into practice.”

Holly Moreland, Added Value
March 2016

“A lot more valuable and fun than other training courses - genuinely helpful.”

Abbie Hines-Lloyd, Future Thinking
March 2016

“A great thorough introduction to the opportunities qualitative research provides us with.”

Charlotte Richardson, COSTA

“An engaging, essential & excellent delivered introduction to qualitative research.”

Paul Baker, Mattel

Where is the event taking place?

MRS

The Old Trading House, 15 Northburgh Street
London
EC1V 0JR

With thanks to:

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Please click on the photographs to view each speaker's biography.

Booking

  • If you are not a Company Partner and want to book for yourself and request an invoice, or pay for yourself online, click Select a date then click here to pay online.
  • If you wish to book for someone else please use this form
  • To use your Company Partner ticket use this form
  • To book and claim a Company Partner discount click Select a date then click here to pay online.

*By proceeding with a booking you are agreeing with our terms and conditions.

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CPD 18

“A great course for those just getting into Qual and wanting to learn more techniques to inspire great insight.”

Rachel Rowlinson, Universal McCann
October 2016

“Entertaining and directly applicable to my role.”

Jenny Morrison, Bank of Ireland
October 2016

“Informative and clear.”

Rebecca Smith, Firefish
October 2016

“Excellent training that gives a good overview of methodologies, tips and recommendations when conducting qualitative research.”

Luisa Canosa, Samsung
March 2016

“Great, practical training that lets you learn the theory and then put it into practice.”

Holly Moreland, Added Value
March 2016

“A lot more valuable and fun than other training courses - genuinely helpful.”

Abbie Hines-Lloyd, Future Thinking
March 2016

“A great thorough introduction to the opportunities qualitative research provides us with.”

Charlotte Richardson, COSTA

“An engaging, essential & excellent delivered introduction to qualitative research.”

Paul Baker, Mattel

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