Harnessing the power of social media to increase revenues

There's no going back! Social media has transformed the way people buy and if you're selling B2B and you're not tapping into tools like LinkedIn, you're falling seriously behind the competition. Too many companies are utilising dated methods (e.g. cold calling) with diminishing returns. We'll reveal why the traditional approaches are failing and, more importantly, how and why you should be using LinkedIn in a strategic and systematic way to create new business.

Course content

  • Leveraging network potential to attract new customers
  • Gaining referrals and introductions
  • Attracting new employees
  • Stronger branding, more visibility and more credibility
  • Get more of the right people to attend your events

Benefits

One of the most powerful attractions of LinkedIn is that it makes visible people’s networks. And, when, armed with such knowledge, you approach them in the right manner, you can appeal to their trust which accelerates your returns. This course will show you how this can be done so that the time you devote to LinkedIn results in a pre-qualified list of highly targeted leads, which will translate in turn into opportunities, appointments and new business.

Who should attend?

The course is particularly appropriate for business leaders in Marketing, Sales and HR. Skills Seekers who wish to increase their knowledge of social media, business development and recruitment strategies are also welcome.

Trainer

David Taylor, Winmark

Digital consultant, author, trainer and speaker with over 20 years of experience garnered from a career in journalism, in-house media relations, PR, marketing consultancy and social Media training.

Deep knowledge of all aspects of PR and marketing, including media management, campaign implementation, marketing and communications strategy, online marketing, social media for business, business training, press liaison, event promotion, crisis comms and media audits. Skilled in strategic use of social media, providing insights into best practices, strategies and tactics to drive business objectives and support company growth.

Highly commercial, combining business understanding with social media expertise and a proven track record of winning new social business and developing existing accounts.

Venue

MRS
The Old Trading House, 15 Northburgh Street,London,EC1V 0JR


Additional Information

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