2-Part Webinar

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“Have you heard the one about… an Englishman, an American and a Japanese walked into a bar…” We all know cultural diversity is the source of much amusement, wonder and often confusion. Context, nuances and a grasp of deeply rooted cultural norms are the key to us truly understanding underlying motivations for consumer behaviour and never are these more important than when conducting International Research.

Objective

Unravelling the complexities of International Research from cultural divergences to more practical considerations providing a ‘travel bag’ full of tips and tricks for successful cross-country collaboration and optimising the value of international research to clients.

Who should attend?

This webinar is designed for all those who conduct all kinds of international research, be it desk research, qualitative or quantitative. Ideally, they may have some experience of working internationally but it’s designed to benefit those new to this area of research too. We’d also love those with more experience to contribute to the debate and share their knowledge.

Format

Delivered in 2 parts, one week apart. Both will include a slide presentation with video content of around 45 minutes, followed by 15 minutes for Q&A. As there are so many different ways to conduct International Research, we’re keen to ensure a lively discussion to exchange a range of different experiences and views.

This session will be run by two highly experienced researchers, Rebecca Harrison and Vatsala Rathore who have packed their bags many times to both work and live in numerous countries around the globe.

Part 1

The Rocky Road – Unravelling the complexities of International Research through an understanding of the cultural context

  • Identifying the key challenges and potential stumbling blocks along an international project ‘journey’
  • Exploring how differences between cultures can impact all stages of a project, from choice of methodology, to timings and location, to language and style of questioning, moderating techniques or analysis approach etc.
  • Using case histories and example briefs to challenge assumptions and showcase best practice approaches and solutions
Part 2

A Travel Bag of Tips and Tricks – Smoothing the path to successful International Research

  • The art of cross-country collaboration – a critical first step to successfully engaging local markets
  • Attention to detail - practical and logistical considerations to avoid common pitfalls, from pricing to questionnaire design to plugs and visas
  • Managing client needs and multiple stakeholders, from the expected to the obscure!
  • Effective and engaging outputs, from efficient analysis approaches, to impactful delivery of insights and data

Additional Information

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