Wednesday, 05 July 2017 to Thursday, 06th July 2017
This two day training programme will give researchers who work with statistical methods, or use their results, a thorough practical understanding of all the main statistical techniques used in survey research. Experienced statistical practitioners will give you clear insights into how the techniques should be applied, and how to interpret the results.
Who will benefit from this course?
Research practitioners who need to apply statistical techniques to their data, and research users who need to examine and understand the results of these techniques. Typically delegates should have 1-3 years' research-related experience, and some limited experience of statistical techniques.
Aims and objectives
Applying statistical techniques and using their results can often lead to confusion rather than clarity. This course will reverse that tendency by showing you:
Which techniques should be used in different situations
How to apply the techniques to your data
How to choose between alternative options within each techniqu
How to understand and apply your results
How to interpret your results into actionable conclusions
The course, will gives delegates an effective practical understanding of applying:
Basic statistical techniques to calculate confidence intervals and significance tests
Factor analysis to summarise attitudinal and image data, revealing underlying concepts
Cluster analysis and CHAID to segment datasets into actionable subgroups
Conjoint analysis and related techniques to examine your data at respondent level
Correspondence analysis and other mapping techniques to create insightful ways of understanding relationships within your data
Regression analysis to understand interactions between data variables
Data fusion to merge together data sets, allowing analyses combining measures from separate surveys
Time Day 1: 09.00 - 17.15 Day 2: 09.30 - 15.45
Members £645.00 + VAT
Non-members £945.00 + VAT
Company Partner (non-ticket price) £645.00 + VAT
Martin van Staveren
Martin van Staveren is Technical Director for the TGI & Custom Research division of Kantar Media. Martin has considerable experience in sampling and statistical issues. He lectures regularly on multivariate techniques for MRS and other organsiations.
“A thorough dive into the world of statistics for market research, for a researcher with some statistical and market research analysis knowledge/experience.”
Charlotte Caseley-Austin, Critical Research 10-11 February 2016
“Very well designed and delivered no-nonsense training for researchers who are passionate about statistics.”
Malgosia Stelmach, AIG RTD 10-11 February 2016
“Really useful training session, delivered in an engaging and easy to undertsand manner .”
Bo Cartwright, Trinity McQueen Limited 10-11 February 2016
“Perfect grounding on the base and use of statistics.”
Jas Gill, Healthcare Research Worldwide 10-11 February 2016
Where is the event taking place?
The Old Trading House, 15 Northburgh Street London EC1V 0JR