Course context
Our comprehensive 2 day training programme is designed to assist those responsible for generating new business to accelerate their win rate. Drawing on extensive experience evaluating proposals on the client-side and writing winning proposals on the agency side, this programme goes beyond the hygiene factors to offer real insight into what decision makers want and how you can deliver to win.
Level
Advanced
Who will benefit from this course?
The programme will benefit Research Directors and Business Development managers who are responsible for responding to RFPs and are looking to deliver truly client-centric proposals that increase their success rate.
Aims and objectives
When the vast majority of suppliers within an industry are able to provide high quality solutions to their clients, winning agencies truly differentiate themselves and make it easy for the client to select their bid and recommend to other decision makers.
The aim of the ‘Winning the Endgame’ Masterclass is to help Directors and Business Developers apply leading edges sales, marketing and communications skills to business proposals that delight clients and close more deals. We share our tried and tested framework for delivering customer-centric proposals that demonstrate your brand promise and provide practical examples and exercises to help apply the skills in real life.
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