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International Journal of Market Research (IJMR)

The world authority on research methodologies and techniques for professionals and academics. Go

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About Warc

The International Journal of Market Research is published for MRS by Warc, the global provider of ideas and evidence for marketing people.

Warc is relied upon as an independent and authoritative source by marketing professionals worldwide. Warc combines its own content with that of respected industry partners worldwide, such as the MRS, ESOMAR and the ARF, to provide access to new thinking, trends, best practices, research reports and over 7,000 award-winning case studies. 

No other service provides as many detailed solutions to real marketing challenges.

Subscribers include advertising and media agencies, marketing teams, research firms, media owners and business schools.
To learn more visit warc.com or request a trial.

Sample content from Warc

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MRS News

Conducting research with people with dementia

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MRS President's Medal 2017

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Insight takes a central role in the marketing effectiveness mix 

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Warc

The IJMR is published for MRS by Warc, the global provider of ideas and evidence for marketing people.

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