Jon Puleston

This Association of Survey Computing (ASC) conference was interested in exploring how the concept of "research data" is changing and discovering the ways practitioners are getting to grips with the many challenges and opportunities thrown up by this data revolution. This article showcases a presentation by Jon Puleston – VP of Innovation of Lightspeed GMI at Kantar business – that investigates the science of visual communication and examines the role icons, charts and visuals play in the gathering and delivery of research data. Amongst other things, it discusses how we process visual information, how visuals help us to remember information and how visuals motivate us to consume information. It also provides best practice advice for using icons and charts in research and guidance on how to exploit visuals when delivering research information.

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