Martin Callingham

This Viewpoint suggests that market research should bring analysts under the same umbrella as researchers, as it would require very little redefinition of what market research traditionally entails. And so, Martin Callingham suggests that MRS repositions itself so that business analysts see it as their natural home, particularly as people are recruited to both fields from a common pool.

Content for MRS Members only. Sign in or become a member today.

Get the latest MRS news

Our newsletters cover the latest MRS events, policy updates and research news.