The General, The Author and The CEO
09 February 2015

Central London. 17^th/18^th March. It’s the MRS Annual Conference, Impact 2015. And this year’s keynotes are not to be missed.

Leading off day one is Paul Polman, CEO of Unilver. There can’t be anyone in research who isn’t interested in what the top decision-maker in one of the world’s biggest FMCG brands thinks about the state of research – and what services he’s buying… and why.

If you missed artist and technologist Brendan Dawes at our 2014 Connected World conference – don’t panic. He’s bringing his unique insights into the way we interpret the world – and how to craft insights that resonate – to the close of day one.

Lots of conferences invite military speakers for their anecdotes. We’ve brought in General Sir Richard Shirreff, former deputy supreme allied commander Europe (that’s as senior as you get without being American) for his ability to interpret the current state of geopolitical upheaval. The world’s a mess – but it’s also the context for all our research, too. So we need to understand it better.

And closing our conference this year? A literary treat. Sebastian Faulks (Birdsong, Charlotte Greyand Devil May Care) in conversation, explaining how he works to understand his audience – and how to craft a narrative that packs a punch.

All that, plus panel debates on political polling and client concerns, five streams of presentations (technology, society, communications, creativity and brand) and some stonking workshops – you really can’t afford to miss out.

See the full programme.