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CONTEXT specialises in market intelligence solutions and channel data management for the global IT industry. It delivers data-driven insights based on original research covering IT product sales and prices.

Quantitative data sourced from panels of vendors, distributors, retailers, etailers and resellers includes:

  • Sell-in – manufacturer and vendor shipments
  • Sell-through – wholesaler and distribution sales invoices
  • Sell-out – reseller, retailer and etailer sales invoices
  • Pricing – list, trade, advertised, and achieved prices.

Founded over 35 years ago, CONTEXT tracks all IT sectors, including PCs, printers, networking, storage, security, cloud and infrastructure solutions. For a full list of tracked categories, please see our website.

Headquartered in London, with 350+ employees worldwide, CONTEXT serves most of the top global IT companies and is recognised as one of the UK’s Best Workplaces™ by Great Place to Work®.

Our specialisms

Electrical Goods, Online Retail, Retail, Technology, Telecoms/Mobile/Internet
Analytics, Business-to-Business, Competitive Intelligence, Consumer, Data Analytics, Forecasting, Pricing, Trendspotting
Advanced Statistical Techniques, Benchmark Studies, Consultancy, Data Analytics, Market reviews and analysis, Panels, Quantitative, Tabulation & Analysis, Tracking
Africa, Australasia, Canada, Caribbean, Central America, Central Asia, Central Europe, China, Eastern Europe, France, India/Pakistan, Japan, Middle East, Northern/Western Europe, Other, Pacific Rim, Republic of Ireland, Russia, Scandinavia, South America, UK, USA, Worldwide

Our people

Senior Contacts

Howard Davies (CEO & Co-Founder)

Breakdown of Personnel

Total Number of Employees: 101 to 500


CONTEXT are always willing to help us get the most out of their invaluable data, which leads to true competitive advantage  - Brother

The biggest advantage for Cisco is the ability to optimise the use of really important data to make correct and timely decisions. Data is data, the question is how to access and present it easily and efficiently. To achieve that, we needed analytics tools and a willing partner to make that happen, we found that in CONTEXT - Cisco

CONTEXT Analytics are our primary source of reliable and accurate channel sales and pricing information at D-LINK in Europe. We use it to anticipate and respond to changing channel preferences to maximize opportunities and sales. It helps to redefine the nature of forecasting - D-Link

CONTEXT analytics help us stay on top of fast changing market dynamics in the PC business by providing relevant market data with great online tools to quickly derive actionable insights. It is an incredibly valuable resource for competitive and market intelligence - Dell

CONTEXT'S PriceWatch services and analytics are one of our most important data sources when it comes to competitive tracking and price comparisons of complex storage solutions - HPE

CONTEXT provides us with unique insights into the market, and enables us to track the latest distribution trends - Microsoft

NETGEAR has subscribed to CONTEXT Analytics for the last ten years to track sales and pricing in our market sectors. Both services are invaluable to our business, as we use the information on a daily basis to understand our competitive position and drive decision-making - Netgear

CONTEXT Analytics have helped OKI to better leverage our strengths and mitigate our weaknesses in the channel. Critical decisions are driven by the adequate information, thanks to CONTEXT - Oki Europe

We have enjoyed CONTEXT's services for many years now. All major aspects of business analysis are covered, the level of granularity matches perfectly our needs and the data accuracy is improving constantly. We also enjoy a very friendly and productive business relationship with the whole CONTEXT team, which explains why we have been in a partnership for so long - Zyxel

The data supplied by CONTEXT has been critical in the design of current and future coverage and marketing plans, at both a country and channel level. Quickly understanding opportunity vs ability to invest and therefore aligning investment with confidence has been a big contributor to the significant activity growth seen over many sectors - Xerox



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