Access panels in market, opinion and social research – Vocabulary and service requirements
BS ISO 26362:2009 specifies the terms and definitions, as well as the service requirements, for organizations and professionals who own and/or use access panels for market, opinion and social research. It develops the criteria against which access panel providers can be evaluated and against which the quality of access panels can be assessed.
This standard is intended to complement and be used in connection with BS ISO 20252 where access panels are used for market social and opinion research. It is applicable to all types of access panels whether recruited and used online (via internet) or offline (via telephone, post or face-to-face interaction).
MRS has arranged for members to receive a 25% discount on copies of BS ISO 20252 or BS ISO 26362. To order please contact firstname.lastname@example.org tel: 020 7566 1853.
Design Training for Market Researchers31.03.17 | MRS, London EC1V 0JR