Impact 2017 is going to be the meeting place for anyone who has a professional stake in the improving business and strengthening society through deep understanding of consumers and citizens.
They arrive at the world’s leading insight event with an insatiable
curiosity, a harsh critical eye and a hunger for practical lessons.
why we’re putting out a call for creative, rigorous and provocative
thinking from eloquent, passionate, and stimulating speakers.
you have a compelling story to tell: we want to hear it. Be a part of an
event that celebrates our heritage, tackles today’s challenges and
equips delegates for tomorrow.
We welcome case studies, keynote speakers, debate topics/participants
and workshops on the following topics. We also welcome your own session
ideas under the general theme.
• Data and storytelling: the insight behind the numbers • The age of uncertainty: the state of our post-Brexit nation • The reinvention game: driving proﬁtable innovation • Research as a force for good: stories about positive change • Winning eyes and minds: fresh engagements through advertising • The entrepreneurial factor: inspiring new business • Next-gen technology – powering the new wave of consumer understanding • Maximising insight: getting the most from customer data • Social media: when customers connect • Collaboration: harnessing the crowd for funding, development and problem-solving • The public eye: reputation, image and relations • Game on: how ‘play’ generates insight and boost brand engagement • The future debates, in association with the IJMR • Suggestion box: Submit your weird, wonderful and original