MRS reports on AI
MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.
Get 20% off on September courses booked by 13 September
Our events
Conferences
B2B Research Conference 2024
Businesses’ thirst for B2B insights to extend their customer understanding, build business resilience and support decision making has never been greater.
Join MRS to examine how the business landscape and buyers’ behaviour is evolving, and in turn, how B2B Research is innovating to meet new and escalating insight demands of businesses. Explore the new tools, methodologies and partnership approaches clients are increasingly embracing.
Wednesday 25 September
London
09:00–17:00
Conferences
Behavioural Science Summit 2024
New ways to understand decision making and influence change
This year’s behavioural science summit focusses on new and emerging approaches to distilling behavioural insights and designing behavioural interventions. Expect a day of discussion and case studies demonstrating how applications of behavioural science in market research are optimising marketing outcomes, improving user experiences and supporting behavioural change initiatives.
Thursday 26 September
London
09:00–17:10
Conferences
User Research 2024
Methods and practice to embed value and boost impact
Join MRS’s community of user researchers this autumn.
We’ve created a day where UX research professionals can meet up to examine innovation and best practices in methodologies, discuss operational challenges and exchange ideas with industry peers.
Thursday 17 October
London
09:30–17:00
Tackling data fraud in market research
The Global Data Quality initiative is tackling risks to data quality in the market and social research, consumer insights and analytics industry.
Our training
Training
Advanced Semiotics Masterclass
Understand how to use deep cultural insight to unlock powerful strategic solutions
Wednesday 25 September
Virtual training course
09:00–17:00
Training
Infographics and Insight Visualisation
Understand visual storytelling and create tailor-made data infographics
Tuesday 10 September
Virtual training course
09:20–16:30
Training
Goodbye to Stereotypes - Designing Research That is Effective, Fair and Empowering
Research can play a powerful role in giving lesser-heard groups a platform to represent themselves. This also has significant benefits for research buyers, enabling commercial and public organizations to better serve minority groups.
This training session will help you address biases and blind spots, along with offering guidance on research design that will enable you to achieve valid and effective results.
Thursday 12 September
Virtual training course
09:25–16:00
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15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk