MRS President's Medal 2017

Three outstanding organisations who have been using research to make an impact on citizen engagement, mental health awareness and refugee policy have been nominated for one of MRS’ most prestigious awards.

Insight takes a central role in the marketing effectiveness mix 

Eff Week is a week-long festival championing effective marketing that will bring together marketers, C-Suite executives, agencies, media organisations and industry bodies.

Independents’ Day: Resurgence

The finalists have been revealed for the 2017 MRS/ICG Award for independent consultants.

Hard to swallow

In Asia, sales of dietary supplements in tablet form are hampered by cultural associations with sickness. This has consequences for the growing probiotic market.

Insight The Apprentice way

When it comes to market research participant engagment, The Apprentice can teach us a thing or two. 

Charles Trevail made Interbrand CEO

Omnicom-owned global brand consultancy, Interbrand, has announced that Charles Trevail will take over from Jez Frampton as its CEO, from January 1st 2018.

IJMR Landmark Paper: 'The scope for reducing refusals in household surveys: an investigation based on transcripts of tape recorded doorstep interactions'

IJMR Landmark Paper, October 2017 The scope for reducing refusals in household surveys: an investigation based on transcripts of tape recorded doorstep interactions Patrick Sturgis and Pamela Campanelli, Survey Methods at SCPR JMRS Vol. 40 Number 2, April 1998 Today, Patrick Sturgis is Professor . . .

IJMR Landmark Paper - ‘Repositioning research: a new MR language model’

‘Repositioning research: a new MR language model’, Virginia Valentine, IJMR Vol. 44, Q2 (2002)We hosted a session at this year’s MRS conference (Impact 2017), back in March, titled ‘The future shape of market research’, led by Dan Nunan . . .

My highlights from Impact 2017