AI resources for market research
Find practical guidance and examples of how to use AI in market and social research.
MRS Awards 2026 submissions now open
Our events
Conferences
AI Powered Insights Conference 2026
Real world applications: what works, what doesn’t, what’s next
AI is transforming how we discover, analyse and act on insight. MRS’s AI Powered Insights conference brings together the most exciting real-world applications showing how organisations are using AI in numerous ways to accelerate insight and extend its impact.
Thursday 02 July
London
09:00–17:00
Social Events
Pride in London 2026 – we are back for the second year running!
Pride in London is back this July! Last year, we marched in force and it was a huge highlight of the year for a lot of us. This year we’re BACK – and we want to be even louder this year!
Saturday 04 July
TBC
09:00–18:00
Conferences
Foresight Conference 2026
Where futures and insights converge.
Stakeholders want more for less and increasingly expect integrated research which combines insight with foresight. It’s no longer enough to explain the present. In disruptive and volatile times, organisations need insight that also anticipates what’s next.
Wednesday 14 October
London
09:45–16:45
Tackling data fraud in market research
The Global Data Quality initiative is tackling risks to data quality in the market and social research, consumer insights and analytics industry.
Our training
Training
Measuring and Demonstrating Your Value to the Business
Wednesday 17 June
Virtual training course
09:30–16:00
Training
A Practical Guide to ‘Critical Thinking’
Get equipped to tackle the messiness of information in the age of AI
Wednesday 17 June
Virtual training course
10:00–16:00
Training
Moderating Masterclass for Beginners
Learn basic theory and practice moderating in a safe environment, with supportive feedback and coaching.
Monday 22 June
Virtual training course
09:00–17:00
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©2026 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.
©2026 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk