Get to grips with GDPR at the Festival of Marketing 2017

MRS Silver Medal 2017

The finalists for the best paper from volume 58 of the IJMR have been announced.

New TPS Protect app launches to help put an end to nuisance calls

TPS Protect allows consumers to see if incoming calls might be a nuisance or scam caller, helping consumers decide if they want to answer.

Can ad surveys really provide all they promise?

Companies using surveys in display ads should remember the limits of these samples and who they are targeting.

'It's not brain surgery'

Anxiety in the workplace can be debilitating – but, with the right techniques, it is manageable. Michael Brown shares his experiences and tips for market researchers coping with stress

Sensory overload

Consumer insight and research drives business strategy and innovation at International Flavors and Fragrances (IFF) in its quest to create sensory experiences across product categories for consumers. 

IJMR Landmark Paper - ‘Repositioning research: a new MR language model’

‘Repositioning research: a new MR language model’, Virginia Valentine, IJMR Vol. 44, Q2 (2002)We hosted a session at this year’s MRS conference (Impact 2017), back in March, titled ‘The future shape of market research’, led by Dan Nunan . . .

My highlights from Impact 2017

Ehrenberg's principles are as relevant as ever

The latest IJMR Landmark Paper is: ‘The data reduction approach to survey analysis’, Martin Collins (JMRS Vol. 34 No. 2, April 1992) In the first issue of 2017 we published an obituary written by Bill Blyth for Martin Collins, . . .