MRS Silver Medal 2017

The finalists for the best paper from volume 58 of the IJMR have been announced.

New TPS Protect app launches to help put an end to nuisance calls

TPS Protect allows consumers to see if incoming calls might be a nuisance or scam caller, helping consumers decide if they want to answer.

Future of random probability research

A roundtable session on research design, data collection and the challenges of random probability research was held during Spring 2017, initiated by the MRS, the Campaign for Social Science, ESRC, and the SRA.

In search of happiness

Successful business strategy needs to include a measure of happiness and a recognition that brand purpose must involve more than just making money.

Outra opens doors with Simon Hay, Lynton Crosby and Jim Messina at top

Former dunnhumby CEO Simon Hay, Tory election strategist Sir Lynton Crosby, and Obama strategist and staff member Jim Messina have joined the leadership team of a new data insight business, Outra.

Making online spend work in the long term

The lasting brand value of online marketing has been questioned in some quarters, but what marketers need is more quickly available accurate data on long-term impact. 

IJMR Landmark Paper - ‘Repositioning research: a new MR language model’

‘Repositioning research: a new MR language model’, Virginia Valentine, IJMR Vol. 44, Q2 (2002)We hosted a session at this year’s MRS conference (Impact 2017), back in March, titled ‘The future shape of market research’, led by Dan Nunan . . .

My highlights from Impact 2017

Ehrenberg's principles are as relevant as ever

The latest IJMR Landmark Paper is: ‘The data reduction approach to survey analysis’, Martin Collins (JMRS Vol. 34 No. 2, April 1992) In the first issue of 2017 we published an obituary written by Bill Blyth for Martin Collins, . . .