MRS reports on AI
MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.
The research sector must be representative of the changing world around us. The only barriers to progress should be personal choice and professional capability.
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Research and analytics play complementary roles in providing insights into behaviour and market trends. Get involved with the new council.
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Addressing the many challenges we face across the sector in attracting, supporting and retaining the best possible talent.
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MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.
Conferences
Bridging insight silos to supercharge experience
Customer experience (CX) can make or break a business. Uncovering insights and understanding customer needs helps shape seamless brand, product and service experiences that drive satisfaction, loyalty, and growth.
Thursday 27 March
London
09:30–16:40
Conferences
Inclusive research: advancing equity, growth and opportunity
This year’s Equality Summit, which takes place amid growing signs of resistance to EDI initiatives, will show why every EDI action that organisations take must be 100% authentic and demonstrate more impact than ever.
Thursday 15 May
London
08:45–17:30
Conferences
The MRS Leaders Forum will be a unique network for insight agency business leaders (CEOs and MDs) to discuss the critical strategic, operational and financial challenges and opportunities in running and growing an insight agency.
Tuesday 20 May
London
08:30–12:30
The Global Data Quality initiative is tackling risks to data quality in the market and social research, consumer insights and analytics industry.
Training
Build traction to ensure insight lives on within stakeholder teams.
Monday 17 March
Virtual training course
13:30–15:30
Training
Brands have become vital corporate assets, representing over 40% of the total value of the world's largest companies. Measuring, managing and maximising brand equity are therefore core competencies for almost any organisation, yet the quality of understanding in this area remains sketchy.
Wednesday 19 March
Virtual training course
09:30–13:30
Training
Understand new technologies and online panel relationships
Thursday 20 March
Virtual training course
10:30–16:30
Our newsletters cover the latest MRS events, policy updates and research news.