MRS reports on AI
MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.
Get ready for the
MRS Annual Conference 2026
Our events
Conferences
MRS Annual Conference 2026:
Research on the Edge
MRS’s award-winning annual conference returns on 10 March 2026, showcasing world-class research and hosting critical conversations to shape the future of our sector.
Tuesday 10 March
London
Conferences
CX / UX / MR Conference 2026
Experience is king. At this year’s CX|UX|MR conference you’ll discover how ever-richer experience data is powering product development, service transformation and brand propositions. You’ll also see how this holistic approach is driving customer centricity.
Thursday 26 March
London
09:00–17:00
Conferences
MRS Leaders Forum
The VIP network for agency leaders
The MRS Leaders Forum is a unique network for insight agency business leaders (CEOs and MDs) to discuss the critical strategic, operational and financial challenges and opportunities in running and growing an insight agency.
Wednesday 20 May
TBC
09:00–16:30
Tackling data fraud in market research
The Global Data Quality initiative is tackling risks to data quality in the market and social research, consumer insights and analytics industry.
Our training
Training
Infographics and Insight Visualisation
Understand visual storytelling and create tailor-made data infographics
Tuesday 03 March
Virtual training course
09:50–16:30
Training
Leading Through Uncertainty and Change
Build your confidence to lead teams effectively through uncertainty and organisational change.
Wednesday 04 March
Virtual training course
09:30–13:00
Training
AI Agents in Market Research: Revolutionising Data Insights and Decision-Making
Unleashing LLM-Powered Agents That Reason, Analyse, and Deliver Insights
Discover how to future-proof and scale Market Research and Customer Experience insights by integrating autonomous AI agents into your Quant, Qual and Analytics workflows.
Thursday 05 March
Virtual training course
10:00–17:00
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15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.
©2026 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk