A survey of public perceptions of market research reveals that those with a better understanding of research are more trusting when it comes to sharing data. Promoting the industry is vital, says Luke Sehmer of Research Now.
The latest IJMR Landmark Paper is:
‘The data reduction
approach to survey analysis’, Martin Collins (JMRS Vol. 34 No. 2, April 1992)
In the first issue of 2017 we published an obituary written
by Bill Blyth for Martin Collins, . . .
This annual conference has gone
from strength to strength, and last year we achieved record levels of positive
feedback. At the close of each year’s event we take a few days to recuperate
before taking a deep breath . . .