Get to grips with GDPR at the Festival of Marketing 2017

MRS Silver Medal 2017

The finalists for the best paper from volume 58 of the IJMR have been announced.

New TPS Protect app launches to help put an end to nuisance calls

TPS Protect allows consumers to see if incoming calls might be a nuisance or scam caller, helping consumers decide if they want to answer.

BE360: how much do you bend the law?

How behavioural science is helping people to be more responsible and honest citizens. 

Nielsen sues comScore over data use

Nielsen has filed a lawsuit to block cross-platform measurement firm comScore from launching its Extended TV service which would include comScore’s Portable People Meter (PPM) data.

Charterhouse Research sold to Next 15

Communications group Next 15 has acquired specialist financial services consultancy, Charterhouse Research, for an undisclosed amount.

IJMR Landmark Paper - ‘Repositioning research: a new MR language model’

‘Repositioning research: a new MR language model’, Virginia Valentine, IJMR Vol. 44, Q2 (2002)We hosted a session at this year’s MRS conference (Impact 2017), back in March, titled ‘The future shape of market research’, led by Dan Nunan . . .

My highlights from Impact 2017

Ehrenberg's principles are as relevant as ever

The latest IJMR Landmark Paper is: ‘The data reduction approach to survey analysis’, Martin Collins (JMRS Vol. 34 No. 2, April 1992) In the first issue of 2017 we published an obituary written by Bill Blyth for Martin Collins, . . .