MRS reports on AI
MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.
Research Hero winners announced for 2025
Our events
Conferences
MRS Leaders Forum - Recruitment, Team & Culture
The MRS Leaders Forum will be a unique network for insight agency business leaders (CEOs and MDs) to discuss the critical strategic, operational and financial challenges and opportunities in running and growing an insight agency.
Thursday 11 September
London
08:30–12:30
Conferences
B2B Research Conference 2025
B2B buyers have evolved. Has your research approach kept up?
Traditional methods don’t always meet the demands of today’s fast-moving, complex B2B landscape. To stay competitive and deliver real impact, researchers must embrace new tools, fresh thinking, and adapt methodologies.
Wednesday 24 September
London
09:00–16:40
Conferences
Behavioural Science Summit 2025
Take a deep dive into what influences human behaviour and decision making at the MRS Behavioural Science Summit 2025. Hear new case studies from commercial and public organisations which are embedding human understanding at the core of organisational decision-making and designing impactful interventions that nudge behaviour and influence outcomes.
Thursday 25 September
London
08:45–17:00
Tackling data fraud in market research
The Global Data Quality initiative is tackling risks to data quality in the market and social research, consumer insights and analytics industry.
Our training
Training
Creating Videos for Storytelling in Research
Storytelling is a key research skill with videos one of the most effective ways to engage buyers. Learn how to create compelling videos on this course.
Tuesday 15 July
Virtual training course
09:30–17:30
Training
An Introduction to Brand Research
Brands have become vital corporate assets, representing over 40% of the total value of the world's largest companies. Measuring, managing and maximising brand equity are therefore core competencies for almost any organisation, yet the quality of understanding in this area remains sketchy.
Tuesday 15 July
Virtual training course
09:30–13:30
Training
Running a successful research project
Get the most from your project by making good research and project management decisions at every stage.
Wednesday 16 July
Virtual training course
09:00–16:00
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Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.
©2025 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk