Susan Calman to host MRS Awards 2017

The Scottish comedian, who has just been revealed as the latest contestant to join this year’s Strictly Come Dancing line-up, presents the ceremony when it returns to Supernova London on 4 December.

New procurement guide for buying research

This new free MRS guide is specially designed for procurement specialists and client-side marketers.

Lunch and learn for HE researchers

MRS wants to help researchers who work in higher education get together at The Lowry this September.

Data – the new little black dress in fashion

How gamification can help identify future-focused insights and waste reduction in clothing design and development. 

Obituary: Ed Ross

Ed Ross, the founder of survey software firm Quantime, died suddenly on Wednesday 9th August. He was 73 years old.

A safe bet

At Paddy Power Betfair, 5,000 people counts as a qualitative sample. Katherine Feres, the company’s head of market data and insight, talks about how she’s working to persuade executives of the power of small samples.

IJMR Landmark Paper - ‘Repositioning research: a new MR language model’

‘Repositioning research: a new MR language model’, Virginia Valentine, IJMR Vol. 44, Q2 (2002)We hosted a session at this year’s MRS conference (Impact 2017), back in March, titled ‘The future shape of market research’, led by Dan Nunan . . .

My highlights from Impact 2017

Ehrenberg's principles are as relevant as ever

The latest IJMR Landmark Paper is: ‘The data reduction approach to survey analysis’, Martin Collins (JMRS Vol. 34 No. 2, April 1992) In the first issue of 2017 we published an obituary written by Bill Blyth for Martin Collins, . . .