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Welcome to the Market Research Society (MRS).
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Event highlights
- April 2014
- Training29
- Training30
Unlock the Story: Commercial Storytelling for Researchers30.04.14 | TBC, To be confirmed
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Member only content
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Impact magazine - digital issues
Access the digital issue of Impact magazine, from April 2013 to the present
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Researching voting intentions
Call for Papers: exploring methodological innovation and role of the social media
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Member discounts
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Updates
MRS news
MRS launches continuous professional development (CPD) programme
Launching a CPD programme is about much more than filling out forms and clocking up hours. It’s an ethos – one that supports both the ambitions of individuals, and strengthens the sector as a whole.
28.03.14
Read more Bling Data, not Big Data
The fallacy of Big Data is that by linking all sorts of data sources and establishing correlations, we have explained how things work. We haven’t, this is merely grand scale reporting, not explanation and understanding. It is satisfyingly and impressively strategic and a technical triumph, but it doesn’t answer the important questions. It's big, says Mike Hall, but where's the bling?
28.03.14
Read more Letter to Grant Shapps, Conservative Party
MRS has brought to the attenion of the ICO its concerns over a survey on the Conservative Party website.
24.03.14
Read moreResearch Live from IMPACT 2014
Will Self on brands and storytelling
Novelist Will Self discusses his use of research in his stories and how to deal with ‘everythingitis’ – an interest in absolutely everything. Filmed at Impact 2014, the Market Research Society’s annual conference.
03.04.14
Read more
Martin Sorrell: keynote interview in full
Martin Sorrell, CEO of WPP and patron of the Market Research Society (MRS) interviewed at Impact 2014, the society’s annual conference.
24.03.14
Read more
'Aim high, even if you hit a cabbage'
Self-confessed ‘data geek’ Baroness Tanni Grey-Thompson shared her secrets to success at the MRS Conference.
20.03.14
Read moreBlogs
Integration: turning data into knowledge
This is the big challenge for so many organisations, in the public and private sectors, as the stream some of us lived with in the 1980s became a river as we moved into the 21st century, and . . .
31.03.2014
Peters's Blog - Read more
Research Heroes: Lawrence Bailey
Lawrence Bailey is a Chartered Psychologist and MRS Fellow. His market research career began at the Schlackman Organisation in 1977. During 33 years in the industry he worked on pre-launch research for Time-Life Music, The . . .
28.03.2014
R-net Blog - Read moreThe meaning of research?
Last year in an earlier blog I referred to a comment by Joan Bakewell published in ‘The Guardian’ some years ago (2003): "…surveys themselves need checking out. They are not value-neutral, laboratory-style findings. "They are often done . . .
17.03.2014
Peters's Blog - Read moreFeatured content
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