MRS reports on AI
MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.
The research sector must be representative of the changing world around us. The only barriers to progress should be personal choice and professional capability.
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Research and analytics play complementary roles in providing insights into behaviour and market trends. Get involved with the new council.
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Addressing the many challenges we face across the sector in attracting, supporting and retaining the best possible talent.
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MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.
Conferences
Transform business challenges with cultural analysis
Harness semiotics to tackle branding, product and marketing challenges. Explore global case studies demonstrating cultural analysis for audience engagement and brand relevance.
Thursday 13 February
London
09:00–17:00
Conferences
Engage the next generation with actionable insights.
Unpack research methods that truly resonate with younger audiences and explore key trends shaping the world of Gen A-Z. Discover authentic approaches to connect with this generation and design research that delivers actionable insights.
Thursday 27 February
London
09:00–17:15
Conferences
MRS Annual Conference 2025 will look into the future.
We’ll explore future industry frontiers, showing how to secure your place. Celebrate the sector’s strengths, core skills and USPs while considering how today’s decisions shape tomorrow’s opportunities.
Tuesday 11 March
London
08:15–16:05
The Global Data Quality initiative is tackling risks to data quality in the market and social research, consumer insights and analytics industry.
Training
Learn basic theory and practice moderating in a safe environment, with supportive feedback and coaching.
Monday 24 February
Virtual training course
09:00–17:00
Training
Take information and find key messages through taught material and 'hands on' learning.
Tuesday 25 February
Virtual training course
09:30–16:45
Training
Unlock the power of AI and discover how it can transform your market research with practical, easy-to-use tools.
Thursday 27 February
Virtual training course
09:30–16:00
Our newsletters cover the latest MRS events, policy updates and research news.