MRS conferences

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Although we hope to return to face-to-face events eventually, we have decided to keep MRS conferences virtual for the foreseeable future. We’ll keep you tuned into some of the most energetic and effective new thinking, all from the safety and comfort of your chosen location.

There are many benefits of going virtual, including:
  • Eliminated cost of travel and accommodation
  • Reduced carbon footprint
  • Less logistical planning
  • Opens to a wider, global audience
  • No limitations on the number of attendees
  • Easily download conference content after the event
Foster new relationships 

MRS Virtual Conferences are totally interactive. Connect with other delegates from around the globe through private chat, scheduled video meetings and randomised speed networking. You’ll also have the opportunity to put your questions to our speakers in live Q&As after every session.

Conferences

Kids & Youth Research 2022

Harness youth voice & participation

Keep up with the changing motivations, behaviours and aspirations of young consumers. Hear from brands that are connecting successfully with this audience by engaging in creative, inclusive, participatory research and embedding the voices of young people at the heart of their strategic decision making.

Online
Thursday, 20 January

CX | UX | MR

Breaking Down Silos

CX | UX | MR will challenge the siloed approach to insight and examine the pathways and benefits of bringing together three branches of insight generation to help organisations achieve a 360 view of their customers and to ensure the voice of the customer informs every experiential touchpoint.

Online
Thursday, 03 February

Semiotics & Cultural Insight

Breakthrough applications in market research

This new event highlights applications of semiotics and cultural analysis in market research. Join organisations that are developing semiotic frameworks and applying semiotic and cultural analysis to influence behaviour and to improve brand messaging, content representations and physical environments.

Online
Thursday, 24 February

Impact 2022 - Reinvention

A two day digital event

The world is slowly emerging from one of the most extreme challenges it has ever faced. It is time to ask ourselves how can we rebuild in a way that offers true progress and prosperity? What lessons have we learned through this period and how can we build on that knowledge to truly reinvent the way we work, create, interact and understand? These are the questions that Impact 2022 will fearlessly tackle.

Online
Wednesday, 16 March

On-demand

Financial Services Summit 2021

Purchase this on-demand webinar today.

Find out how financial organisations are optimising the way they commission, use and embed insight to deliver customer-centric strategies. Hear the latest attitudes, behaviours and needs of financial consumers, revealing potential growth opportunities for financial providers and informing better engagement.

Sustainability Summit 2021

Purchase this on-demand webinar today.

Join insight professionals who are using their influence, skills and outputs to engage policy makers, businesses and consumers and lead them towards climate action. Be inspired by the latest research and practices that are leading to improved environmental footprints and long-term behaviour change.

Data Analytics: Tools & Methodologies 2021

Purchase this on-demand webinar today.

Join MRS for a morning of case studies demonstrating the application of advanced analytics for improved modelling and segmentations, customer journey mapping, brand purpose analysis, media planning, automated benchmark analysis and chatbot based insight generation.

&more Virtual Conference 2021

Purchase this on-demand webinar today.

Celebrating the success of young researchers over the past year with fascinating case studies, innovative new methodologies and skills sessions.

Big Qual 2021

Purchase this on-demand webinar today.

As AI and machine learning become entrenched in market research, delivering large scale insight that provides the ‘why’ as well as the ‘what’ is increasingly economical, speedy and desirable.

Behavioural Science Summit 2021

Purchase this on-demand webinar today.

Explore how new behavioural science frameworks and methodologies improve understanding and measurement of consumer behaviour. Hear how organisations are translating this knowledge into action by designing targeted interventions to influence behaviour.

Storytelling Summit 2021

Purchase this on-demand webinar today.

The MRS Storytelling conference will showcase creative examples of how to turn research findings into meaningful and persuasive narratives that stir emotions, embed deep understanding and drive change. Learn the tools to craft compelling stories from your research and hear innovative ideas for how to communicate insight stories that maximise the reach and impact of insight projects with stakeholders.

Health & Fitness 2021

Purchase this on-demand webinar today.

Join MRS’s Health & Fitness conference to examine how the pandemic has transformed the way consumers think about and invest in health and fitness. Examine what the implications are for health focused brands in terms of engagement, services and strategy. Hear how brands are using insight to keep up with the evolving requirements of post-Covid health consumers.

Digital Ethnography Summit

Purchase this on-demand webinar today.

MRS showcases a selection of great applications of digital ethnography which demonstrate its effectiveness for reaching hard to reach audiences, exploring sensitive topics, capturing in-the-moment insights and diving deep into people’s realities.

The Future of B2B Research

Purchase this on-demand webinar today.

The scale and pace of change for businesses over the past 12 months has been unprecedented. Demand from business leaders for swift, new, insight has never been higher. This event that will showcase new B2B research from the past 12 months that demonstrates originality, agility, depth and scale.

Combining CX | UX | MR – Virtual Summit

Purchase this on-demand webinar today.

Combining CX, UX & MR will examine the benefits and challenges of bringing together three branches of insight generation to help organisations create the fullest picture of their customers and to ensure the voice of the customer informs every experiential touchpoint.

AI | Data | Analytics Virtual Summit

Purchase this on-demand webinar today.

Hear how data analytics is helping insight budgets go further, enabling organisations to be more agile in their response to swiftly changing circumstances and providing a more granular understanding of customers’ needs.

IMPACT 2021: Transformation
and Recovery

Purchase the entire event - all 56 keynotes, debates, and sessions - on demand for a single price.

Call for Contributions

Semiotics & Cultural Insight

The MRS is launching a one-day conference to showcase applications of semiotics in consumer research.


Thursday, 24 February

Call for contributions: Digital Ethnography

Traditionally, ethnography has been associated with reaching hard to reach groups which may be vulnerable, marginalised or unheard. More recently and especially since the beginning of the pandemic, digital ethnography has been a key qualitative methodology for consumer brands, quangos and charities trying to understand the lived experiences of much broader consumer segments.


Thursday, 24 March

Call for contributions: Advanced Analytics

We are introducing a whole new format to our network events, these will now be smaller forum events where you will get the opportunity to discuss and debate with peers on a variety of specific subjects. Here is how you can get involved...

Benefit from the richest sector and practice expertise

As the most active supplier of events and networks for UK market research, MRS helps more than 10,000 professionals a year find inspiration, practical help and profitable new relationships.

Our events are idea generators and celebrate creativity, innovation and problem solving. They play host to some of the most charismatic individuals in the research and business world – all eager to share their expertise and inspiration with you.

Discover exciting ways to meet traditional challenges and make significant breakthroughs in your business, your career and your work.

One Day Conferences

For well over a decade, MRS one day conferences have helped providers and buyers understand and capitalise on fast-moving research sectors. Moving to digital delivery has not compromised this. We remain committed to keeping the research world galvanised and inspired by delivering an annual programme of one day events.

Attending an MRS virtual conference will give you access to some of the best business minds, as they share illuminating case-studies that trigger innovation, uncover new solutions to old problems and generate compelling debate.

Impact - MRS Annual Conference

Every year, MRS brings the research world together for a celebratory and wide-ranging festival of ideas, talent and business. This flagship event showcases compelling case-studies, ground-breaking approaches, insightful debate and valuable networking.

With the world changing at speed, the conference often has a primary objective or master theme, but this is never a constraint. With a variety of formats, content and approaches, you are guaranteed an event that stimulates, informs, entertains and engages.

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