MRS offer an exciting blend of both online and face-to-face conferences so you can choose how you want to stay tuned into the latest trends and effective new thinking in our sector.
A day dedicated to exploring collaborative practices where shared insights, skills and mindsets are leading to better customer outcomes. Find out how brands are breaking down insight silos and embedding the voice of the consumer throughout their operations.
London
Thursday, 21 March
Boosting Representation | Amplifying Inclusion | Maximising Impact
MRS is delighted to announce its Equality Summit, bringing together insight leaders, equality champions and allies who are doing remarkable things to promote equality, diversity and inclusion both in research and in their workplaces.
London
Thursday, 16 May
Maximising stakeholder engagement with insight led stories
Join our expert panel of speakers from the insight sector and beyond. Hear storytelling tips and tricks from PR professionals, film makers, influencers, journalists as well as marketing and insight professionals from leading brands.
London
Thursday, 13 June
Online
Thursday, 04 July
London
Wednesday, 25 September
London
Thursday, 26 September
London
Thursday, 17 October
London
Thursday, 14 November
London
Thursday, 21 November
Online
Thursday, 05 December
Online
Thursday, 23 January
London
Thursday, 13 February
London
Thursday, 27 February
London
Thursday, 27 March
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MRS Annual Conference 2024, Applied Transformation, will celebrate all that is excellent in our sector and address the transformative issues facing agencies and in-house teams.
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Unlocking Significance & Decoding Cultures
Join the MRS for a day of case studies from around the world, demonstrating how semiotics and cultural research are solving multiple branding and communication challenges. Hear how brand leaders are engaging new audiences by recoding messaging into modern, nuanced narratives. Examine the impact AI will have on visual culture and the implications for semiotics and cultural analysis.
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AI continues to reshape insight generation.
Join MRS for a showcase of real-world case studies that demonstrate innovative and transformative applications of AI in market and consumer research.
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Pack your kit – essentials for your career journey
Growing from strength to strength, the &more Conference is back for a fifth year, with specially selected sessions focusing on innovative methods and essential skills. We’ll be shining a spotlight on the brilliant work young researchers do and equipping our attendees with useful knowledge, guidance, and techniques for their career trek.
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Placing customers front and centre
Sometimes, only qual-led research programmes can deliver the agility and depth of insight needed to thrive in a consumer landscape which is shifting faster than ever before.
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Capturing lived experiences & fostering empathy with audiences
Join MRS for a day packed with new case studies that demonstrate the value of using digital ethnography to capture in-the-moment, and in-context behavioural insights. Find out how to optimise the planning, management, implementation and impact of digital ethnography and how to build organisation-wide empathy with key audiences.
Increasing weather incidents, supply chain shortages and the cost-of living crisis have shifted citizens’ priorities when it comes to sustainability. Consumers want to see sustainable practices and products in the market but set against financial pressures it is not always clear how brands, service organisations and government should approach this call.
Powering decisions at speed and scale
MRS presents a day of case studies and discussion examining how to scale, accelerate and enrich insight using AI, big data and analytics. Examine methodologies and outcomes from insight teams that are fusing datasets, extrapolating insight using predictive techniques and experimenting with large language models (LLMs) and other AI techniques across research projects.
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Explore new ways that break down research silos to deliver greater customer understanding. Hear how a new insight approach can accelerate the journey towards customer centricity at CX/UX/MR Conference 2023.
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As metaverse hype becomes (virtual) reality, this conference explores the implications for consumers, brands and research. How can we prepare for it, what can we expect from it and what opportunities and challenges lie ahead?
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Insight strategies to shape, embed and activate purpose
Today’s customers want to buy into brands that represent the values and champion the causes important to them. Find out how market research is helping leading brands like Santander, Co-op, Danone and Wilko demonstrate authenticity, develop emotionally resonate narratives and connect with consumers.
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Transforming insight into narratives
Storytelling has become a critical skill for today’s research professionals with top brands demanding to hear the narrative behind the insight. At this conference, find out how Just Eat, Pinterest, Sainsbury’s, The Football Association and others are using storytelling techniques to communicate with customers.
Monday, 01 June
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Scaling large-scale qualitative insight
Discover how to build your own Big Qual capability using a range of tools, methodologies and technologies. Join Unilever, Cereal Partners Worldwide, IPA, Colart, IGD and Heads UP CIO to hear their approaches to delivering qualitative insights at scale and at speed.
Sunday, 31 May
Submissions are now open for this in-person event to be held in Central London.
London
Wednesday, 15 May
This afternoon face to face event at MRS HQ will explore innovative methodologies and applications that seamlessly integrate behavioural insights with traditional survey data to provide a more comprehensive understanding of consumer behaviour.
London
Tuesday, 21 May
Submissions are now open for the MRS Data Driven Insights online conference. This year’s conference will showcase innovative, real-world applications of data and impactful insights generated using large data sets, advanced analytics and compelling data visualisation.
Thursday, 04 July
Benefit from the richest sector and practice expertise
As the most active supplier of events and networks for UK market research, MRS helps more than 10,000 professionals a year find inspiration, practical help and profitable new relationships.
Our events are idea generators and celebrate creativity, innovation and problem solving. They play host to some of the most charismatic individuals in the research and business world – all eager to share their expertise and inspiration with you.
Discover exciting ways to meet traditional challenges and make significant breakthroughs in your business, your career and your work.
For well over a decade, MRS one day conferences have helped providers and buyers understand and capitalise on fast-moving research sectors. Moving to digital delivery has not compromised this. We remain committed to keeping the research world galvanised and inspired by delivering an annual programme of one day events.
Attending an MRS conference will give you access to some of the best business minds, as they share illuminating case-studies that trigger innovation, uncover new solutions to old problems and generate compelling debate.
Every year, MRS brings the research world together for a celebratory and wide-ranging festival of ideas, talent and business. This flagship event showcases compelling case-studies, ground-breaking approaches, insightful debate and valuable networking.
With the world changing at speed, the conference often has a primary objective or master theme, but this is never a constraint. With a variety of formats, content and approaches, you are guaranteed an event that stimulates, informs, entertains and engages.
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