MRS offer an exciting blend of both online and face-to-face conferences so you can choose how you want to stay tuned into the latest trends and effective new thinking in our sector.
Increasing weather incidents, supply chain shortages and the cost-of living crisis have shifted citizens’ priorities when it comes to sustainability. Consumers want to see sustainable practices and products in the market but set against financial pressures it is not always clear how brands, service organisations and government should approach this call.
Online
Wednesday, 06 December
AI continues to reshape insight generation.
Join MRS for a showcase of real-world case studies that demonstrate innovative and transformative applications of AI in market and consumer research.
Online
Thursday, 18 January
Unlocking Significance & Decoding Cultures
Join the MRS for a day of case studies from around the world, demonstrating how semiotics and cultural research are solving multiple branding and communication challenges. Hear how brand leaders are engaging new audiences by recoding messaging into modern, nuanced narratives. Examine the impact AI will have on visual culture and the implications for semiotics and cultural analysis.
Online
Thursday, 01 February
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Pack your kit – essentials for your career journey
Growing from strength to strength, the &more Conference is back for a fifth year, with specially selected sessions focusing on innovative methods and essential skills. We’ll be shining a spotlight on the brilliant work young researchers do and equipping our attendees with useful knowledge, guidance, and techniques for their career trek.
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Placing customers front and centre
Sometimes, only qual-led research programmes can deliver the agility and depth of insight needed to thrive in a consumer landscape which is shifting faster than ever before.
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Capturing lived experiences & fostering empathy with audiences
Join MRS for a day packed with new case studies that demonstrate the value of using digital ethnography to capture in-the-moment, and in-context behavioural insights. Find out how to optimise the planning, management, implementation and impact of digital ethnography and how to build organisation-wide empathy with key audiences.
Powering decisions at speed and scale
MRS presents a day of case studies and discussion examining how to scale, accelerate and enrich insight using AI, big data and analytics. Examine methodologies and outcomes from insight teams that are fusing datasets, extrapolating insight using predictive techniques and experimenting with large language models (LLMs) and other AI techniques across research projects.
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Join the MRS for a day packed with case studies showing how semiotics and cultural research are being applied to solve multiple branding and communication challenges. Examine innovative approaches and absorb insights from the luminaries of commercial semiotics. Hear how brand leaders are engaging audiences by recoding messaging into modern narratives.
Purchase this on-demand webinar today.
Explore new ways that break down research silos to deliver greater customer understanding. Hear how a new insight approach can accelerate the journey towards customer centricity at CX/UX/MR Conference 2023.
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As metaverse hype becomes (virtual) reality, this conference explores the implications for consumers, brands and research. How can we prepare for it, what can we expect from it and what opportunities and challenges lie ahead?
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Join this online event to hear how organisations like Google, PepsiCo, Sky and Booking.com are demonstrating sustainability leadership and how the research & insight industry is supporting brands to lead on sustainability in the public and business domains.
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Insight strategies to shape, embed and activate purpose
Today’s customers want to buy into brands that represent the values and champion the causes important to them. Find out how market research is helping leading brands like Santander, Co-op, Danone and Wilko demonstrate authenticity, develop emotionally resonate narratives and connect with consumers.
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The sell-out &more conference returns for a fourth year, shining a spotlight on the fantastic work done by young researchers and the ways they continue to shape and transform the industry.
Purchase this on-demand webinar today.
Scaling large-scale qualitative insight
Discover how to build your own Big Qual capability using a range of tools, methodologies and technologies. Join Unilever, Cereal Partners Worldwide, IPA, Colart, IGD and Heads UP CIO to hear their approaches to delivering qualitative insights at scale and at speed.
The notion that ‘experience is everything’ is driving brands, businesses and policy makers towards greater customer/user centricity. How can insight professionals support this ambition best: working in silos, or taking a broader approach to insight generation?
Thursday, 21 March
Equality, Diversity and Inclusion (EDI): moving from policy to action
MRS is delighted to announce our Equality Summit which will be taking place on the 16th May 2024. This event will bring together business leaders, equality champions and allies, from across the insights sector and beyond, who are doing remarkable things to promote equality, diversity and inclusion and who are keen to share their journeys and experiences.
Thursday, 16 May
Benefit from the richest sector and practice expertise
As the most active supplier of events and networks for UK market research, MRS helps more than 10,000 professionals a year find inspiration, practical help and profitable new relationships.
Our events are idea generators and celebrate creativity, innovation and problem solving. They play host to some of the most charismatic individuals in the research and business world – all eager to share their expertise and inspiration with you.
Discover exciting ways to meet traditional challenges and make significant breakthroughs in your business, your career and your work.
For well over a decade, MRS one day conferences have helped providers and buyers understand and capitalise on fast-moving research sectors. Moving to digital delivery has not compromised this. We remain committed to keeping the research world galvanised and inspired by delivering an annual programme of one day events.
Attending an MRS conference will give you access to some of the best business minds, as they share illuminating case-studies that trigger innovation, uncover new solutions to old problems and generate compelling debate.
Every year, MRS brings the research world together for a celebratory and wide-ranging festival of ideas, talent and business. This flagship event showcases compelling case-studies, ground-breaking approaches, insightful debate and valuable networking.
With the world changing at speed, the conference often has a primary objective or master theme, but this is never a constraint. With a variety of formats, content and approaches, you are guaranteed an event that stimulates, informs, entertains and engages.
Our newsletters cover the latest MRS events, policy updates and research news.