Meet our new companies

Welcome to our new MRS Company Partners. We are delighted to welcome our newly Accredited Company Partners and International Affiliates to MRS who join an international network of over 700 companies upholding the highest research standards.

 April 2025

 

TRP Research specialises in media, with over 25 years’ experience helping broadcasters, media owners and other businesses understand media content and consumption.  We combine our knowledge and expertise of the media industry with existing and primary data sources to create meaningful research.

Our skills and expertise are developed and tested in the real world, through a continuous process of ongoing innovation and refinement; our core products change and evolve with the fast pace of market requirements.

Our Measurement team, TRP TRAX, provide full-service research solutions designed to capture consumption, appreciation and perceptions of media content and services, both on a continuous and ad hoc basis. Projects range from regular ‘talent’ monitoring, where we track metrics such as the extent to which key figures in the entertainment industry are seen as a ‘National Treasure’ or ‘Up and Coming’, to understanding how SVOD providers choose which content to promote on their home page. Client feedback in this area praises our constructive questionnaire design and our reliability and responsiveness.

TRP Consult is our expert media consultancy service using robust data and innovative techniques to inform strategy. This includes Promo attribution and marketing ROI, Scheduling optimisation, Commercial break structure and placement, Programme lifecycle and windowing, and Audience segmentation. Client feedback praises the Consult team for their depth of knowledge and their position as an industry standard bearer.

As one of the UK’s largest Barb Bureaux, TRP Research supports the industry with a range of reporting solutions, including our media data visualisation portal, AudEx Visualise.

TRP Research Ltd: Company Page | LinkedInTRP Research Ltd | Market Research Agencies | The Research Buyers Guidewww.trpresearch.com
www.audex.media

Spark is a full service insight agency with offices in Leeds and Dublin. Our core focus is in financial services, retail and FMGC sectors. We offer a range qual and quant solutions designed to measure and explore brands, using our unique What3 approach to insight generation. We work in partnership with our clients to make insight work harder; powering decisions and figuring out the ‘now what’. 

Our professionally informal culture and focus on delivering great insight means that you get the best of the thinking and none of the fuddy duddy stuff. We’re part of the Audience Collective, an agency group of marketing specialists helping clients to outmanoeuvre their competition.

Our solutions include; brand tracking, segmentation, customer closeness, U&A, NPD & proposition design research. Plus, our new survey app; Lifestars, allows you to get closer to your customers and employees than ever before.

March 2025

Boring Money is an independent research & data business and publishing house. Its award-winning publishing arm provides information, tips and comparison tools to savers and investors. The groups research and data insight arm supports platforms, wealth managers, banks and asset managers with data and insights about retail investors through regular research with industry providers and UK consumers through quarterly published reports, nationally representative surveys, year-round market tracking and their proprietary investor panel.

Sparkminds is a consultancy-focused Insight Agency operating across both quantitative & qualitative disciplines. Founded in 2009, and with specialisms in Brand Tracking, Market Segmentations, Proposition & Creative Development and Customer Journey, the agency employs statistical evaluation and emotionally intelligent observation to drive more informed decision making, and guide the world's brightest and most ambitious brands to an even stronger future, so that they can Own Tomorrow.

https://www.linkedin.com/company/sparkminds-insight~

About Toluna

Toluna is the global research and insights leader that enables businesses to make smarter, data-driven decisions - faster. For 25 years, we have partnered with the world’s leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, expansive global first-party panel, and world-class team of leading research experts. Since 2019, we’ve made significant investments in artificial intelligence to enhance automation, accelerate insight delivery, and unlock deeper understanding at scale. With 40+ offices worldwide, Toluna operates in 70+ countries, redefining the future of insights. Learn more at www.tolunacorporate.com.

Web: https://tolunacorporate.com/
LinkedIn: https://www.linkedin.com/company/tolunacorporate/
X: https://x.com/tolunacorporate
Youtube: https://www.youtube.com/user/TolunaGroupVideo

As people increasingly move across channels and platforms, Kantar Media’s data and audience measurement, targeting, analytics and advertising intelligence services unlock insights to inform powerful decision-making.

Working with panel and first-party data in over 80 countries, we have the world's fastest growing cross-media audience measurement capabilities, underpinned by versatility, scale, technology and expertise, to drive long-term business growth for our clients and partners. For more information, please visit kantarmedia.com.

We’re Athena Research, and we’ve been guiding brands intelligently for over twenty years.

We are a senior group of insight providers and solution seekers who are committed to carrying out thorough, well thought out research and analysis to help enlighten our client partners so they can make better decisions, without hassle.

Trusted by the UK’s most well-loved brands for over two decades, we pride ourselves on our deep understanding of the nuances that drive consumer behaviour. Our extensive experience spans a broad range of sectors, from FMCG, to retail, health & beauty, home, and many more.

We have a complete range of quantitative and qualitative methodologies in our toolkit that we can apply to your brand’s next research project, taking it from its exploratory stages in a qualitative arena, to final testing with quantitative approaches, providing you with joined-up research.

Our research goes beyond simple data collection; we interpret what your target audience truly values, their motivations, and their evolving preferences.

Whether you’re developing the next household staple or refining a personal care product, our expert insights are tailored to meet your brand’s unique challenges.

Linkedin: https://www.linkedin.com/company/athena-research-manchester/

TestSet creates uncorrupted, unbiased, human-verified first-party data for reliable business outcomes. We are transforming how businesses access data by harmonising the efficiencies of modern technology with the expertise and care only humans can provide, guaranteeing unmatched speed, accuracy, and flexibility, every time.

Brands, marketers and insights professionals rely on TestSet’s rigorously validated and engaged audiences and our exceptional customer care data collection services. Our dedicated team always prioritises your needs and collaborates with you to develop tailored solutions that align with your goals, while exceeding your expectations.

1. Reach Audiences – connect with any target audience through our vetted and engaged member community.
2. Ask Questions – any device, type of question, length or insights platform, we have you covered and are dedicated to delivering exceptional results that exceed expectations every time.
3. Get Answers – data processing, dashboarding, and data visualisation to meet your specific needs.

Feel empowered to make faster, more confident decisions with TestSet data at the core of your research.

Chat with us today: www.testset.co.uk

LinkedIn: https://www.linkedin.com/company/testset-data/
Instagram: https://www.instagram.com/testset_life/

February 2025

Qualtrics Edge
Market and consumer insights on day one

Make the right calls for your business when it matters most. Effortlessly track competitor positions, explore emerging trends, and anticipate consumer behaviour—no manual research required.

Qualtrics Edge combines synthetic data, AI-powered apps and expert services to unlock confident decisions for your biggest challenges. With richer insights and faster answers, you’ll drive growth, mitigate risk and propel the business forward.

Make faster, confident decisions with synthetic data
Edge Audiences uses advanced AI to simulate consumer behaviour, preferences, and decision-making. By combining publicly available data, Qualtrics’ vast repository of unique human experience data, and predictive analytics, Edge generates synthetic responses tailored to specific demographics and customer profiles in a matter of minutes in order to test designs, target hard-to-reach audiences, protect company IP, or identify a winning concept.

Stay competitive with real-time AI-powered insights
Edge Instant Insights provides decision intelligence on day one for your business and your top competitors. By tracking consumer behaviours, attitudes, transactions and engagement, you can identify where to focus efforts to delight customers and drive growth. Leveraging AI, ask Edge anything about you and your competitors’ brand performance, satisfaction with key touchpoints, trending search terms, fluctuations in digital and in-person visitation, or movement in purchase patterns.

Leverage our custom solutions for targeted results
Edge Services supports thousands of brands globally in their quest for uncovering insights. Conduct custom research on your key audiences, competition, or products and services. Our team of global research and technology experts generate tactical and strategic insights to support a range of clients’ business challenges including research design, data collection, and reporting guidance.

January 2025

Ayesda Bio is a market research and recruitment firm specializing in the biotech, pharmaceutical, and life sciences industries. We help clients with reliable data, recruit top-tier experts, and engage Key Opinion Leaders (KOLs) who are shaping the future of healthcare and innovation.

With a strong understanding of B2B audiences, drug development, clinical research, and emerging biotech trends, we support market research agencies, healthcare organizations, and industry leaders in making informed decisions. Our global network and tailored approach ensure access to the right people and insights, whether for quantitative and qualitative research, UX testing recruitment, or high-caliber expert engagement.

Committed to high-quality standards, we operate in line with MRS, ESOMAR, and EphMRA guidelines, as well as GDPR and local data protection requirements.

Based in the UK, Ayesda Bio works across North America, Europe, and Asia, providing multilingual support in English, European languages, Mandarin, Cantonese, and Korean. As the biotech and life sciences sectors continue to evolve, we’re here to provide the data to support insights and expertise that help drive progress.

Linkedin: Ayesda Bio

 

At Works For All, we champion community-led design to create services that genuinely meet the needs of the people who use them. Our approach goes beyond co-design and co-production, embedding the community at the heart of research, analysis, and service design.

We work hand-in-hand with communities, ensuring their voices shape every step of the process. From thoughtful participant recruitment to co-created insights and solutions, we prioritise inclusion, accessibility, and empowerment. Guided by Kaupapa Māori design principles, we focus on collaboration within spaces where communities hold power, honouring their lived experiences and ensuring the outcomes reflect their realities.

Our methodology isn’t just about listening—it’s about ensuring the research and design process creates lasting change. By involving the community in decisions that directly affect them, we foster a sense of ownership and trust, delivering services that are not only effective but transformative.

At Works For All, we believe the best solutions emerge when people and organisations work together. Whether it’s tackling social challenges or redesigning public services, we’re committed to ensuring every voice is heard and every solution is built with and for the people it serves.

 

We’re specialized team of international market researchers with deep experience in difficult to research markets. We have d’CODEd insights in 55+ markets in last 20 years of our international research experience. We have expertise in bringing fresh insights from local markets with our deep understanding of social and cultural nuances. We believe that every problem is an opportunity waiting to be unlocked, every question is a code waiting to be cracked. With the same thought, we help to d’CODE consumer decision making and experiences to deliver market intelligence and actionable insights to our esteemed clients.

Our vision is to d'CODE the changes, infuse a breath of fresh ideas and foster innovation by utilizing our international research experience. Our journey started with a vision to provide excellent support and quality services to our international clients. A reliable insights partner who always try to deliver beyond client expectations. With over 20 years of industry experience, our team is highly motivated to assist you by going an extra mile to help you with impactful insights.

Our offered services include Qualitative, Quantitative, Digital Community, UX Research, Data Analytics, Outsourcing Solutions. We work across sectors, following different research techniques.

Our Dedicated team work tirelessly to collect, analyze, and interpret data from diverse markets across the globe. We are specialized in delivering high-quality insights from difficult research markets.

Website: www.crackdcode.com
LinkedIn Page: www.linkedin.com/company/crack-d-code-consumer-insights

Teamsearch

We have one simple philosophy. To remove the hassle from fieldwork.

What we do is allow you to get on with your job as researchers. We start on time. We finish on time. We meet quotas. It's that simple. 

With over 30 years of experience, a field team of over 300 & a senior team of 20+ Programmers, Client Managers, Quality Control and Administration Support there isn't an audience we haven't researched.

From lists or free find, every project is overseen by the Projects Team Manager, Call Centre Manager as well as your personal Client Manager. Every project is reviewed and reported on daily so you never have to ask how your project is progressing. Any issues that may crop up, as they do sometimes, are always dealt with pragmatism and with a solutions based approach.

December 2024

flowres is AI-powered tool built for and by qualitative researchers. From collecting data to analyzing it, flowres takes care of all your heavy lifting so that qualitative researchers can focus on what they love most – delighting clients with incisive insights generation. flowres ticks all the boxes for privacy and data security – it is ISO 27001 certified, GDPR compliant, and recognized by leading industry associations like BHBIA, ESOMAR and MRS.

Qualitative research execution and analysis is a complex process with many moving parts, requiring multiple handoffs. Since the pandemic, a lot of it has moved online, bringing in discrete pieces of technology that have required stitching together into existing workflows. A case in point is Zoom, widely hailed as a great online collab platform, however lacking in qualitative research chops.

That’s where flowres.io comes in. It slots into your existing research workflows, and works with commonly used tools to deliver you a seamless qualitative research execution experience. So there is zero learning curve – no training required for participants and clients. And no need  to pay for 'Mandatory Premium support’.

flowres.io gets this done by bringing you the following tools:

• A scheduling capability that makes it simple to set up participant, and observer links using existing calendar applications like Outlook and Calendly
• A browser-based backroom that allows observers interact with the moderators, without having to worry about VPN’s and application, with integrated simtrans channels
• A book-marking tool that saves key moments in the that saves key moments in the IDI’s/FGD’s without the observer having to break stride
• An interactive transcription dashboard for reviewing transcripts with recordings, and making clips and reels
• A Gen AI analysis tool that adds relevant features, like links to quotes and citations, automated analysis grid generation, and ability to apply frameworks to the generated summaries
  
  At flowres, we recognize the value of human expertise in delivering accurate solutions. Alongside our intuitive software, we offer services like transcription and qualitative data analysis to ensure comprehensive support for your research needs through our sister platform MyTranscriptionPlace.
  
  Visit us:
  Email: maniish@flowres.io
  Website: https://flowres.io
  LinkedIn: https://www.linkedin.com/company/flowres-io/
  Youtube: https://www.youtube.com/@flowresapp

November 2024

Eumetra International is an independent social and market research company that provides a deep understanding of individuals and their social and purchasing behaviour worldwide.

Through its agile, actionable and reliable solutions, Eumetra supports business decision makers to manage change and make the best decisions for their projects (local and international) and for the future of their company.

Eumetra designs and implements B2B and B2C research paths (ad hoc and multi-client, integrated Qual & Quant) with a unique approach based on the constant dialogue between its two souls: Knowledge Building (scenario researches on specific segments and sectors) and Ad hoc solution (targeted and tailored for each client’s needs).

Eumetra is an expert in advanced consumer segmentation thanks to its in-depth knowledge and analysis of individual behaviour.

Eumetra was founded in 2015 and operates in 100+ countries from its offices in Milan, Rome, London and Lugano.

It is part of an independent group of companies specialised in complementary activities that complete the chain of knowledge, consulting and sustainable innovation in the strategic, technological and marketing fields. Today, the Group includes companies in the market research, communications and digital sectors.

Contact: marco.gastaut@eumetra.com
Website: Eumetra | Social and Market Research
LinkedIn: https://www.linkedin.com/company/eumetra-international/
YouTube: https://youtube.com/@eumetra295?si=PtOf4KvNxsm9maUI

Market Logic is a market leading SaaS provider of insights management solutions. Our award-winning AI-enabled insights management platform DeepSights™ allows insights teams to equip business decision-makers with trusted insights at scale and speed. Since 2006, we’ve helped hundreds of consumer-focused brands across the globe to transform into insights-driven businesses. Market leaders such as Unilever, Vodafone, and Tesco are driving innovation and making smarter market moves with the support of Market Logic.

In-house Research Limited is a leading provider of customer and employee experience research, with a dedicated focus on the housing sector. We partner with housebuilders, registered housing providers, and local authorities to deliver actionable insights that drive improved satisfaction, engagement, and operational effectiveness. Through specialised surveys, in-depth interviews, and data analysis, we help organisations understand the evolving needs and expectations of both customers and employees, enabling them to make informed, strategic improvements.

Our expert team combines deep industry knowledge with advanced research methodologies to provide a clear picture of experiences at every touchpoint, from resident onboarding to long-term community satisfaction. By gathering and analysing feedback, we empower our clients to enhance service delivery, foster a positive workplace culture, and strengthen their overall brand reputation.

In-house Research is committed to delivering reliable, ethical insights that address the unique challenges of the housing industry. Our research goes beyond data collection—we work closely with each client to translate insights into tangible actions that foster loyalty, improve satisfaction, and drive sustainable growth.

With a client-focused approach and a commitment to excellence, In-house Research Limited is not only a research provider but a trusted partner dedicated to advancing the quality of life for residents and the engagement of employees within the housing sector.

LinkedIn: https://www.linkedin.com/company/inhouse-research

October 2024

Source Pivot is a premier market research agency specializing in expert recruitment. We empower consultancies and market research firms by providing comprehensive support for both qualitative and quantitative studies through leveraging our extensive global network of industry experts. With a proven track record across diverse industries and regions including APAC, EMEA and the Americas, Source Pivot is dedicated to delivering actionable insights that support informed business strategies and decision making.

Contact: Support@sourcepivot.com
Web: https://sourcepivot.com/
LinkedIn: https://www.linkedin.com/company/sourcepivot/

 

Exolyt is a TikTok Analytics and Social Intelligence platform that helps businesses gain deeper insights into organic TikTok content.

With features like audience analysis, trend tracking, and performance monitoring powered by advanced social listening and AI, Exolyt goes beyond metadata to analyze video content, images, and text and reveals nuanced signals.

Its mission is to make TikTok's vast data accessible and actionable, empower businesses to understand emerging trends and customer voices, boost performance through data-driven strategy, and contribute to research with positive societal and cultural impacts.

The platform serves consumer brands, marketing agencies, product developers, and research professionals. Exolyt's intuitive tools allow these teams to sift through vast amounts of TikTok video content quickly and deliver insights that drive action.

Currently trusted by over 150 clients across 20 countries, Exolyt is designed to provide actionable insights that help improve content strategy, understand cultural nuances, or identify market opportunities that drive real business results.

https://www.linkedin.com/company/exolyt/
https://exolyt.com/

Insights Alchemy is a specialized research and analytics firm known for its expertise in delivering deep qualitative and quantitative insights. The company combines advanced analytics, agile methodologies, and human-centric research to help businesses unlock critical consumer and market knowledge. Through their flagship services Insights Alchemy serves a wide range of industries by collecting and analyzing rich, actionable data.

The firm excels in managing complex projects across multiple research methodologies, including Computer-Assisted Telephone Interviewing (CATI), Computer-Assisted Web Interviewing (CAWI), and Telephonic Depth Interviews. Insights Alchemy is also recognized for its proprietary panel, AlchemyHub, which features a diverse pool of over 7.6 million respondents, including hard-to-reach B2B and healthcare audiences. The company integrates cutting-edge AI to enhance data collection, analysis, and moderation processes, ensuring accuracy and depth in its findings.

With a focus on flexibility, confidentiality, and high-quality deliverables, Insights Alchemy serves as a trusted partner to clients looking to make informed business decisions backed by comprehensive market intelligence.

Sonder (previously Consumer Insight) is a full-service agency specialising in brand, audience, and creative research.

A collective of 30 researchers, strategists and analysts committed to showcasing how (the dying art of) great research can make a real difference.

With a 25-year heritage in brand tracking, we're specialists in brand and comms; putting strategy at the heart of our work. We immerse ourselves in our clients' worlds and have meticulous standards, meaning we can deliver (sometimes tough) recommendations with warmth and mutual trust.

https://www.sonder-mr.com/

September 2024

Gradus Research is a full-service tech research company that conducts quantitative, qualitative, and longitudinal research. The Gradus platform, which respondents can access both through a mobile application and a web interface, allows conducting marketing and sociological research among the population of Ukraine, including IDPs, and Ukrainian migrants abroad. The platform is also available for the EU, the US, and Central Asia populations. Gradus' survey technology ensures the delivery of insights within 24 hours.

Facebook: https://www.facebook.com/gradus.apps 
LinkedIn: https://linkedin.com/company/gradusapp 
Twitter: https://twitter.com/GradusR 
Telegram: https://t.me/GradusResearch

BigBand is a leading qualitative research agency in Spain and your go-to partner for research. We are experts in insights and strategic design for marketing, communication, and innovation, with a global reach.

For over 20 years, we have been conducting both national and international projects for many leading brands. Our diverse team is driven by curiosity and a relentless pursuit of excellence. We firmly believe in placing people's experiences at the core of business and harnessing collective intelligence to transcend the ordinary. This approach enables us to design products, services, and stories that truly resonate with people's lives.

We meticulously handle each project from the initial brief to the result, maintaining a seamless relationship with our clients throughout the process. Our expertise and unique perspectives enrich every project, ensuring outstanding outcomes.

And that's not all, we are also in the most central and exciting area of Madrid. You are always welcome for a coffee if you come to visit the city.

Contact: info@bigband.es
Web: https://bigband.es/en/
LinkedIn:https://www.linkedin.com/company/big-band-inspire-your-brand/mycompany/

Based in London, Southampton, and Dublin, GottaBe! Ethnic is a specialist multicultural marketing agency that has been connecting brands with the UK’s diverse communities since 2016 through tailored, culturally sensitive marketing campaigns. The agency offers expertise in multilingual communication, community engagement, and data-driven strategies to help brands resonate with ethnic audiences.

By joining the Marketing Research Society (MRS), GottaBe! Ethnic enhances its commitment to high standards in research practices, ensuring that accurate, ethical, and insightful data inform its marketing efforts. This membership allows GottaBe! Ethnic to continuously improve its approach to serving multicultural markets effectively.

YouTube: https://www.youtube.com/user/GottaBeMarketing
X: https://twitter.com/GottaBeUK
LinkedIn: https://www.linkedin.com/company/gottabe-
Instagram: http://instagram.com/GottaBeMarketing
Facebook: https://www.facebook.com/GottaBeMarketing

 

Insights Opinion is a leading global market research firm specializing in delivering high-quality insights across diverse sectors. With a strong emphasis on both quantitative and qualitative research methodologies, we provide our clients with actionable data to drive informed business decisions. Our expertise lies in combining CATI (Computer-Assisted Telephone Interviewing) and online panel capabilities to effectively reach niche B2B and healthcare audiences, ensuring maximum sample reach and data quality. Additionally, we offer tailored qualitative recruitment services, allowing us to cater to the specific needs of global markets and cultures. Insights Opinion is dedicated to helping businesses navigate complex markets through reliable data and deep insights, making us a trusted partner in the industry.

 

July 2024

Catalyse Research, a full-service market research firm with over a decade of expertise, excels in capturing and analyzing brand advocates' opinions. As a swiftly growing research company, we operate across diverse markets, focusing on understanding client's needs and providing bespoke solutions using advanced technology and varied methodologies. Our proficiency in online research and insight extraction sets us apart. In a crowded market of providers, we simplify partner selection, ensuring you engage only with effective collaborators. Our superior profiling capabilities enable precise targeting, delivering high-quality insights from the right audience at the optimal time.

• X - https://x.com/CatalyseResear1
• LinkedIn - https://www.linkedin.com/company/catalyse-research
• Instagram - https://www.instagram.com/catalyseresearch/  
• Facebook - https://www.facebook.com/Catalyseresearch
• RBG  - https://www.mrs.org.uk/researchcompany/catalyse-research

The Mix Global is a global insights agency based in London and New York, delivering strategically driven, creatively charged insights to empower clients to make impactful decisions.

Since 2012, The Mix has been on a mission to elevate insight to decision-making, combining the best of qualitative and quantitative research to deliver insight-led strategy. We operate as an extended workbench, building a close high trust partnership with clients so that we deliver maximum impact in collaboration together.

The Mix ensures research drives real business decisions and delivers tangible commercial value. The team of specialist researchers and commercially trained strategists work together to deliver rich learnings and actionable implications. This is charged by the in-house creative team that goes beyond the deck to inspire clients and stakeholders.

At The Mix, we constantly champion diversity to help us unlock new ideas. This is reflected in the people we speak to, how we recruit and the team that you work with.

We are also pioneers of the four-day week and proudly independent, with a 75% female board of directors.

June 2024

Teacher Tapp is the largest app-based daily poll of teachers in England; each day more than 11,000 teachers answer our questions.

When you commission a survey, we work closely with you to craft the perfect question before sending it to our trusted community of 11,000 teachers and returning detailed analysis of the results to you quickly and easily.

We’ll get your questions answered by the right people, whether that’s all teachers, or a segment such as heads, primary teachers or teachers who work in a particular region – providing you with a live snapshot of life inside the classroom.

As soon as the poll closes top-level results are available on the app. Within seventy-two hours (often much sooner!) you receive an exclusive, bespoke analysis of the data relating to your commissioned question. You will be able to view the data across numerous demographic segments. Each teacher is given a “weight” according to whether teachers like them are over or under-represented in our sample. This ensures that the results we provide are representative of all teachers in England.

https://teachertapp.co.uk/want-to-ask-a-question/https://www.linkedin.com/company/teachertapp/
https://twitter.com/teachertapp

Sentinus is an Istanbul based qualitative market search agency founded by three female entepreneurs who have more than 20 years experience in the market research industry. We drove our inspiration from the mythological god of emotions: Sentinus. Sentinus in mythology is the god who awakens and watches over the senses of the newly born. 

Till our founding in 2019, we've been personally working closely with brands in order to create solid insights and strategies that will help them transform the way they do business. As psychologists, we know that emotions are at the core of the human experience. Our driving passion in founding Sentinus is to understand Turkish consumers as real “human beings” with their emotions and thoughts. Our research methodologies enable us to get closer to a problem, to draw insights from the human experience, to create tangible ideas and to deliver authentic solutions iteratively and rapidly.

As we celebrate our 5th anniversary, we're proud of our commitment to working closely with brands and helping them adapt to a fast-changing business landscape. Join us on a journey of discovery and transformation whenever you need to uncover the depths of Turkish consumers and the Turkish market. Together, let's create the future of your brand!

 

SMG (The Social Marketing Gateway) is a leading social marketing and behaviour change agency, offering a full range of expertise, skills, and services. We deliver effective solutions to behavioural, health, social, and environmental challenges. Our experienced and skilled research team ensures that all our work is driven by actionable insight. 

https://www.socialmarketinggateway.co.uk
https://x.com/SMGgateway

At InsightX Research Solutions, we’re committed to reshaping market research fieldwork with innovative, bespoke strategies. Our expertise lies in tailored fieldwork and data collection, designed to meet the unique needs of each client. We offer extensive high-quality fieldwork solutions – Consumer, B2B or Experts, local or international, quantitative or qualitative, CATI, face-to-face or online, single or mixed mode - we excel in omni-channel recruitment to reach niche audiences and gather high-quality data.

We pride ourselves on being methodology-agnostic, offering flexibility and adaptability for any project - qualitative or quantitative. Our strength in both Qual (Digital and in-person recruitment, in-depth interviews, focus groups, and moderation) and Quant (Consumer & Executive CATI, online surveys, face-to-face interviewing, and mixed-mode) recruitment ensures that we work closely with our clients to guarantee feasibility, maintain high-quality standards, and optimise cost efficiency.

Our leadership team boasts plenty of experience across various sectors, including finance, automotive, construction, technology, transport & tourism, media, FMCG, and social research. With a proven track record in managing operations and overseeing domestic and international client accounts, our team is equipped to deliver exceptional results for every project.

Make it yours: tailored service options for your bespoke needs!

Website: https://www.insightxresearch.com/
LinkedIn: https://www.linkedin.com/company/insightx-research-solutions

May 2024

The Wine Society is the world’s oldest member-owned community of wine lovers. Since 1874 we’ve been doing business differently, putting our members before profit to ensure fairer bottle prices for both the people that enjoy them, and for those who make them. Our purpose is to champion the joy of good wine for today and tomorrow.

Being a responsible co-operative is more than a business model. It’s at the heart of all we do.  We don’t just put our members at the heart of our business, we literally exist for them. 

https://www.thewinesociety.com/
https://twitter.com/TheWineSociety
https://www.instagram.com/thewinesociety1874/

April 2024

CARMA, established in 1984, is a leading media intelligence provider recognized for excellence in communications research and measurement. Recently honored at the AMEC Awards as the large communications, research, and measurement organization of the year, CARMA serves over 3,500 clients globally.

We empower clients to strategically navigate the media landscape by integrating primary research with industry-leading monitoring and evaluation programs. Our blend of cutting-edge technology and seasoned consultants offers unparalleled insights. With 650+ staff across five continents, CARMA is the preferred choice for organizations seeking to understand and optimize their communications effectiveness through comprehensive media intelligence solutions.

For more information about CARMA International Ltd, its expert team, and their work, visit www.carma.com.

March 2024

 

IDR is a global Expert Network connecting leading institutions, corporations, consultancies and market research firms to vetted experts, across multiple functional roles, industry sectors and geographies.

What sets IDR apart is our unique ability to identify and custom recruit B2B targets quickly and efficiently, helping clients to access the right stakeholders, meet their deadlines, and achieve key business objectives.

With a team of 200+ international researchers, a fast-growing network of over 500,000 experts, and our advanced proprietary technology, we are able to offer truly competitive timelines and costs as well as exceptional quality standards, for all your Qualitative and Quantitative B2B studies.

 

February 2024

 

iMAD Research is a leading global market research company providing end-to-end data collection services including our global B2B, Healthcare, and Consumer panel, survey programming, and 24/7 project management.

We ensure the highest quality survey data to research companies, ad agencies and corporate brands so that they can make better, informed research and business decisions. Together with our selected industry partners, we directly connect with over 8 million respondents in over 35 countries with a focus on B2B Decision Makers, Healthcare Professionals, and Consumers.

With our in-house CATI experts, iMAD is capable of delivering fast, insightful data collection with industry leading standards for quality amongst hard-to-reach audiences. The team is trained on survey techniques, and is well verse with research nuances which helps add value to research insights.

• https://imadresearch.com/
• info@imadresearch.com
• https://www.linkedin.com/company/imadresearch/
• https://twitter.com/ImadResearch

Leading global quantitative data collection company covering methodologies from CATI, social media recruitment to CAWI, with a very strong focus on innovation based on XR interviews.

Linkedin: https://it.linkedin.com/company/ffind

January 2024

Specialising in media, entertainment and technology research, Tapestry’s purpose is to make the complex beautifully simple.  

Our strength is in understanding interconnected systems and we would argue that everything is connected, all the time. Even seemingly straightforward questions come with context, stakeholders and a hinterland which can make them more complex than first imagined. When faced with these issues we do much more than simply measure; we make, we create and we provoke debate. We deliver elegant solutions that are as simple as they can be but absolutely no more simple than they should be, closing a project with something that people want to see, want to talk about and want to come back to time and time again. 

Contact: hello@tapestryresearch.com
Website: https://tapestryresearch.com/
Linkedin: https://www.linkedin.com/company/tapestry-research

 

Since founded in 1999, Epinion’s core objective has been to give voice to people and deliver deep insights about citizens and consumers based on sound methods. Since then, the company has grown steadily – in terms of projects, customers, and employees. 

Even though Epinion is now a mature organisation, an agile and innovative culture prevails. This is important, because in a fast-paced world, helping our customers with innovative and creative answers to their strategic challenges is key.

Understanding people and the world requires in-depth knowledge and expertise. We have specialised in a wide range of industries over the years, so we can provide the best possible advice.

Today, Berit Didriksen is the CEO of Epinion.

November 2023

 

With digital-first products and specialized online research services, Borderless Access stands out as a company with proven market and business transformations cutting across industries and domains that connect brands with the voice of customers to create a positive business impact.

Having worked with Fortune 100 clients and global clientele of MR firms, Ad Agencies, Consultancy firms and End Enterprises for the past 15 years, we deliver validated genuine customer insights using our proprietary quality framework and AI-ML technology. We use best-of-class digital tools with robust fraud-detection methods. Borderless Access offers end-to-end research solutions, including qualitative and quantitative insights, competitive & market intelligence, niche audience data and advanced analytics.

Borderless Access established its presence in 2008 in Bangalore, India; and further expanded its presence in client markets of the US, UK, Germany, Romania, South Africa, Saudi Arabia and UAE. Its current employee strength is 350+, working full time based across Bangalore and other International cities.

Awarded with ‘23 Top Online Research Companies 2023’ by Quirk’s Media, ‘GRIT Top 50 Innovative Supplier 2022’, ‘ESOMAR Research Effectiveness Award – GOLD, 2021’; Best Partner Paper Award at PAMRO 2019; Borderless Access is a certified ‘Great Place to Work’ and is affiliated with other leading market research governing bodies such as ESOMAR, Insights Association, Intellus, EPHMRA, BHBIA, PAMRO, SAMRA and MRSI.

Borderless Access values data security, privacy, and confidentiality and is ISO 27001:2013 & ISO 27701:2019 certified; and a GDPR & CCPA compliant company. Learn more about our services and credentials on our website – borderlessaccess.com

October 2023

 

Cheshire Data Services is one of the UK’s leading market research data processing providers, dedicated to empowering businesses with actionable insights through top-tier data processing and project support services. With a commitment to precision and quality, we are the go-to choice for clients in industries ranging from B2B/Consumer market research to specialist pharmaceutical agencies.

Our core expertise is our ability to make sense of vast and intricate datasets. We specialize in pharmaceutical verbatim coding, ensuring that valuable information is captured and analysed accurately. Additionally, our capabilities extend to a wide spectrum of consumer and B2B market research needs, giving our clients a comprehensive understanding of their target markets.

Cheshire Data Services also specialise in survey programming and hosting, providing user-friendly, custom-built solutions that yield rich and reliable data.

Our cross-tabulation services enhance the interpretability of your data, offering actionable insights, allowing informed decision-making.

We’ve served the Market Research industry for over 20 years, so our dedicated team of experts are proficient in delivering the highest standards of service, ensuring that your data remains secure and your objectives are met.

Visit our website to explore our full suite of services and discover how Cheshire Data Services can become an integral part of your business as your data processing partner.

 

August 2023

Truth Consulting is a strategic insight agency founded in 2006.  Our foundational idea was to be a different kind of agency; driven by strategy and business needs, rather than methodology.  We have grown to be a full-service agency, offering all types of research, from group discussions and semiotics, through to advanced analytics. 

We still aim to be a different kind of agency: relentlessly curious, collaborative, fresh thinking and creative.  We see ourselves as partners in change, helping clients find bright solutions to challenges and opportunities.  Our work has taken us across the globe, and we have been fortunate to work with some of the biggest and most dynamic organisations.

Truth has offices in London, Frankfurt and Johannesburg, but we have worked across all major markets, and many minor ones, in order to meet the needs of our clients.  Unusually for a mid-sized agency, we work across many sectors, with expertise in CPG, Beauty, Automotive, Technology, Health & Pharma, and Financial Services.

• Contact : info@truth.ms
• Website: www.truth.ms
• LinkedIn: www.linkedin.com/company/truthconsulting/

July 2023

Global Lingo offers specialised language solutions for the research and insights sector. Helping you to launch your local, regional, or global research with ease. We provide 24/7 support through our dedicated in-region project and account management.

As language consultants, we help businesses understand the cultural, social, and commercial nuances of different languages. This includes providing guidance on adapting content and messaging to complement linguistic variations.

Our team has a wealth of experience and can support you with the following services and more:

• Translation of Discussion Guides, Screeners, Questionnaires, and other research materials into over 150 languages
• Proofreading and editing
• Overlay
• Open-end/verbatim translation
• English and in-language coding
• Link checking/online validation 
• Interpreting including simultaneous translation for IDIs, TDIs, or focus groups
• Transcription
• Content analysis
• Moderation
• Adverse event monitoring
• Captioning & subtitling
  
  Global Lingo provides a secure, impartial, and confidential service. We are ISO 9001 (quality management) and ISO 27001 (information security) certified. These underpin our goal to strive for the highest quality of work produced and commitment to data security. We look forward to supporting you with your next international research project.

June 2023

ImpactSense are a global market research consultancy who guide businesses to make informed decisions through insightful and effective research.  Their clients typically carry out more research than the industry average and they believe this is due to the equal focus on effectiveness and efficiency.

ImpactSense offer valuable advice and strategies that are specifically tailored to each client's unique circumstances and the discoveries they make together. That’s because the true power of market research isn't solely in data collection but in understanding and applying it. They’re committed to increasing the effectiveness of research, directly combatting many of the issues identified in their recent global study that you can read for yourself here.

Their team is comprised of experienced specialists (from backgrounds of CX to Marketing) who aren't afraid of venturing into unexplored areas in diverse methods of research. They take pride in their distinctive outlook and their ability to convert insights into coherent and actionable plans that assist their clients in strategic growth.

ImpactSense is working to make market research fairer and more accessible to everyone. Whether you're a large enterprise or a fledgling start-up, they are committed to providing insights that will enhance your business strategy and drive lasting success.

• Website: www.impactsense.com
• LinkedIn: https://www.linkedin.com/company/impactsense/

May 2023

NERDS Collective was founded by Luke Hodson in 2013 as a specialist agency that places brands at the frontline of street culture through hyper-nuanced consumer insights, cultural strategy, and creative content. In addition, the collective intended to spotlight and champion inner-city individuals and grassroots communities by finding ways brands can play a more meaningful role in their world.

The foundation of the agency was URBAN NERDS, an iconic live music platform forged in London’s East End in 2007, to champion underground sounds and support emerging scenes through a series of industry-leading warehouse parties, club residencies and festivals that saw the brand break raw British talent to crowds of thousands across Europe. NERDS have been living and shaping youth culture since 07’, it's this experience that gives the company its authentic voice.

NERDS utilise industry-leading research tools and audience specialism to deliver global consumer insight with a subcultural perspective, powered by FRONTLINE, their consumer-centric​ ​cultural intelligence platform.

NERDS specialise in engaging the street-culture youth consumer; 52m across Europe and North America, 65% of Gen Z. FRONTLINE helps brands get closer to the inner city, youth trends that shape pop culture and mass behaviour.

​Their mission is to help brands cultivate a purposeful connection with youth culture, focused on marginalised, unrepresented, and under-resourced youth.

Contact:  nerdscollective.com  

April 2023

Prodege is a tech-enabled, data and insights company that has charted a course of innovation in the evolving technology landscape by helping leading brands, marketers, and agencies quickly obtain actionable insights to uncover the answers to their business questions, increase revenue, and drive brand loyalty & product adoption. We’re committed to delivering cutting-edge technology, a flexible, "research for all" approach, and world-class support to make the research process smooth, fast, and easy. Bolstered by a major investment by Great Hill Partners in the fourth quarter of 2021 and strategic acquisitions of Pollfish, BitBurst & AdGate Media in 2022, Prodege looks forward to more growth and innovation to empower our partners to gather meaningful, rich insights and better market to their target audiences.

March 2023

Freshwater Strategy operates at the nexus of capital, business, and government, transforming uncertainty into opportunity.

We create long-term value for companies, investors, and leaders. Freshwater’s empirical approach can be applied across borders, and sectors, to improve performance, perceptions, and profitability.

• Our evidence-led strategies are deployed in complex scenarios, regulated environments, and frontier opportunities.
• We shape opinion, manage risk, and identify opportunities in shifting environments to gain a competitive advantage.
• The Freshwater approach is to align people, places, policy, and profit to give our clients a clear strategy for success.
• Our services include research and insights, public affairs planning, public policy, and regulation support, as well as markets and investment advisory.

 

• Sanctuary Search Ltd
• Serco

 

February 2023

• ArrowStream
  
  

 

Axiom Translate Ltd. is a high-tech, cutting-edge language service provider. We are on a mission to support Market Research businesses in scaling across borders and outperforming the competition.

Our Company provides fully customized enterprise solutions. As a translation agency that specializes in the Market Research sector, we understand the importance of combining top-shelf quality on accelerated timelines.

To increase content velocity, we leverage advanced translation technologies alongside a team of experienced linguists, with the sole focus to deliver the best product in the most optimal timeframe. 

As an industry veteran in the #MRX field, we acknowledge the significance of accurately interpreting and translating each word. We adapt the content to meet the needs of the target market not only on linguistic, but on cultural, political, and legal level. Our goal is to help our client gather the most accurate research findings.

Our further expertise lies in the in-depth understanding of the MRX industry - types of studies, analysis tools, code frames and the complex programming background. We treat variable data with great attention when transferring it into a different language, factoring the language specifics and the grammar nuances of each language.

We work closely with our clients with the goal to provide consulting services on how the data will be displayed, and provide a final layout and content testing, as well as a test if the logic paths are working well in the target languages.

By combining linguistic proficiency and MRX expertise, we provide outstanding localization and consulting solution to our customers worldwide.

Potentia Insight is a digital market research agency that provides trustworthy and high-quality data, allowing clients to make strategic decisions quickly. With an experienced team of dedicated specialists, it offers a bespoke approach to each project, adding an expert consultative element throughout the process. The agency utilises a range of innovative digital solutions, from market research and customer surveys to online panels and communities, combining both automation and the skill of their experienced team to offer exceptional levels of client service.

 

The Audience Agency is a mission-led charity, incorporating a wholly owned trading subsidiary (TAA Tech Ventures), dedicated to demonstrating how publicly-owned data can make a difference to cultural organisations and their audiences. The Audience Agency helps organisations deliver their creative vision, social purpose and business resilience, believing that arts, culture and heritage have the power to improve the quality of people’s lives, to create meaning and community, to promote empathy and learning. The Audience Agency operates in the UK and internationally and offers a range of mixed method research, insight and enterprise solutions for the cultural sector and creative industries. Throughout all our services, we champion the user - taking a people-centred approach that encourages engagement and drives innovation. 

January 2023

Talking to customers has never been more important. But, being able to do so in a way that is inclusive, accessible and compliant with data protection regulations is challenging. Founded in 2019, Consent Kit is a cloud based CRM that makes managing the administrative burden of research easier. Consent Kit works with responsible research organisations like the BBC, Gov.uk and TPX Impact, helping them scale and democratise data governance and best practice when talking to customers.

Consent Kit is based in the UK, but has customers all over the world who rely on Consent Kit as a single source of truth for their research data. Alongside enabling remote working and saving researchers up to 45 mins per participant in admin time, while significantly reducing risk for organisations."

• Mackman Research

December 2022

the7stars is the UK’s largest independent media agency, built on transparency, excellent client service and doing the right thing.

Lynchpin is an independent analytics consultancy.

We help organisations to use data to accelerate growth, increase sales & marketing efficiency and improve customer experience.

Lynchpin integrates data science, engineering and strategy capabilities to solve our clients’ analytics challenges. By bringing together complementary expertise we help improve long term analytics maturity while delivering practical results in areas such as multichannel measurement, customer segmentation, forecasting, pricing optimisation, attribution and personalisation.

Our services span the full data lifecycle from technology architecture and integration through to advanced analytics and machine learning to drive effective decisions.

We customise our approach to address each client’s unique situation and requirements, extending and complementing their internal capabilities. Our practical experience enables us to effectively bridge the gaps between commercial, analytical, legal and technical teams. The result is a flexible partnership anchored to clear and valuable outcomes for our clients.

Founded in 2005 with offices in Edinburgh and London, Lynchpin is privately owned by the management team. We operate independently of vendors to enable us to focus solely on what is in our clients’ best interests, deploying our deep expertise in digital marketing, data science and CRM technologies.

November 2022

• Norstat UK LTD
  
  
  
  
• The Unmistakables 

The Unmistakables embeds equity, diversity & inclusion into organisations. We are an award-winning consultancy that works with forward thinking leaders and teams to navigate shifts in equity, diversity & inclusion internally and externally.

Our work spans organisations of all shapes, sizes and sectors and is based on inside out inclusion®, our proprietary framework that senior leaders use to create systems change.

People and HR teams come to us to build inclusive cultures, learning programmes and  behaviour change and marketing teams and agencies come to us to build more inclusive insight, brand strategy, campaigns and communications - Linkedin profile

• Glow

Glow is a research technology (‘restech’) company on a mission to make consumer research faster, more transparent and more accessible so that businesses can make better decisions that fuel their growth and support their customers, stakeholders and the planet.

Glow has offices in the UK, US, Australia and Hong Kong and can access the opinions of over 110m consumers globally.

• Savvy
• BAMM London

October 2022

• Relish Agency
• Antedote Ltd
• LADbible Group
• Bold Insight
• The Behavioural Architects

September 2022

• Medeon A.I. Ltd
• Border Crossing UX
• The Good Side
• Kampo Research

August 2022

• The Young Foundation
• Serrula Research Ltd
• Asahi
• AMA Research Ltd

July 2022

• Inspirient GmbH
• Questionardo
• Vocal Views
• Newton X 
  
  

  
  NewtonX is now a member of MRS! They are a rapidly growing B2B market research company who counts Salesforce, Microsoft and McKinsey as clients. To learn more and meet the UK based team, email info@newtonx.com or visit https://www.newtonx.com/get-in-touch/.