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The Market Research Executive Apprenticeship was officially launched in February 2022. Since then the programme has grown in popularity among apprentices and employers with a 98% retention rate and a hugely diverse range of apprentices enrolled onto the programme ranging from ages 17 to 40. 

The Market Research Executive Apprenticeship aims to attract new and diverse talent into the insight sector. It’s encouraging to see that 60% of the apprentices do not hold a degree level qualification which means the programme is really starting to make a difference in breaking down the academic and social barriers to entering the profession.

I would highly recommend the Apprenticeship, as well as the research sector. It’s diverse and I find it rewarding to see how the market can be impacted by the work we do as researchers." Abbie Burroughs, Research Apprentice, Ipsos

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