The Apprenticeship Trailblazer group facilitated by MRS and Chaired by Louise Maycock from Ipsos MORI have been working for 2 years to develop a Market Research apprenticeship. 

The Apprenticeship - Market Research Executive – Proposal, Standard and Assessment Plan was approved by the Institute of Apprenticeships and Technical Education in March 2021.  The apprenticeship should be available to employers for apprentices by late summer/early autumn of 2021.

Employers involved in creating the apprenticeship are: Ipsos MORI, Maritz, Shift-Learning, Firefish Group, Cello Health Plc, Disney, Transport for West Midlands, BGL Group, Compare the Market (BGL Group), ampersand Research, Channel 4, House of Commons, Hackney Council, MRS and Yonder.

The Market Research Executive apprenticeship is suitable for both school leavers aged 18 years and older or as an upskilling pathway to develop employees/workers already within a research role e.g., interviewers.  The apprenticeship standard can be viewed here.

MRS has fully supported the apprenticeship initiative not only as a stepping stone into the research profession but also  as a key part of the Diversity & Inclusion drive for social inclusion the research sector. MRS is therefore delighted that a Market Research Executive Apprenticeship is in the final stages of development.

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