A key MRS Membership benefit is access to free, highly engaging Speaker Evenings.

Run regularly throughout the year, these evenings feature thought leaders from across the sector. Non-members can also attend for £25+VAT. Ideal networking opportunities, Speaker Evenings provide an informal environment to talk to other professionals who share your interests and passions - over a glass of wine and nibbles.

If you have an innovative research project, new innovation or game-changing methodology you would like to share with the sector we would love to hear from you. To submit an idea please contact Michelle Denslow on +44(0)20 7566 1871 or michelle.denslow@mrs.org.uk

Please see below for 2019 dates and sessions. 

Bookings will open approximately 6 weeks before each event. 

Big Semiotics: Beyond signs and symbols

London

‘Big semiotics’ can help detect and decode the large social and cultural influences that shape consumer attitudes and behaviour. But top-down semiotics is largely unused by the market research industry because, as Rachel Lawes argues, nobody is explaining how to do it.

May
09
2019

Thursday
18:00–19:45

MRS North: Qualitative Semiotics

Manchester

Semiotics and qualitative research are often viewed as quite separate disciplines which can be used to explore consumer psychology. But the two methodologies are seldom integrated at a theoretical level. We offer our clients semiotics and/or qualitative research, but not ‘qualitative semiotics’.

May
16
2019

Thursday
18:00–20:30

MRS & SRA Cymru: Understanding suicide prevention on the railways

Cardiff

MRS and SRA Cymru jointly bring Future Agenda’s ground-breaking and award-winning anthropological and ethnographic research for Network Rail to Cardiff.

Jun
05
2019

Wednesday
16:30–18:00

Flexible working – making it work for research and insight

London

Sinéad Jefferies introduces a panel of senior professionals to discuss different perspectives on flexible working in the research industry. As well as sharing their own experiences, panellists will explore the benefits and challenges of flexible working before opening up the debate to our audience.

Jun
13
2019

Thursday
18:00–19:45

A joint Speaker Evening on generational stereotypes:

London

Millennials are widely regarded as having great purchasing power, making them an attractive target for companies’ marketing spend. But are companies simply steering communications and product development towards stereotypical characteristics? At the other end of the population, those approaching pension age and beyond have both disposable income and time but are the audience least marketed-to in the consumer spectrum.

Jul
11
2019

Thursday
18:00–19:45

The Unusual Suspects

A case study of how a research project helped disability charity Scope reach beyond its ‘usual suspects’ to engage new and harder to reach audiences, challenge its ideas and redefine its brand and purpose.

Sep
12
2019

Thursday
18:00–19:45

MRS AGM

London

NOTICE IS HEREBY GIVEN THAT THE SIXTY-THIRD ANNUAL GENERAL MEETING of the MRS Members of The Market Research Society (“the Society”) will take place at MRS offices, The Old Trading House, 15 Northburgh Street, London, EC1V 0JR at 6pm on Monday 30 September.

Sep
30
2019

Monday
17:30–20:00

It’s character building: How segmentation is storytelling, and how to get better at it

London

The role of storytelling in research can sometimes be overstated, but when it comes to segmentation it’s of the essence. Segmenting a market is not just descriptive but creative. We’re led by the data, but our success really depends on how well we craft, choose and illustrate our solution.

Oct
10
2019

Thursday
18:00–19:45

MRS South West: Misunderstood Youth

Bristol

 Join us in Bristol on 16 October to hear the latest output in UM’s U.K. by UM study, which locks in on decoding youth culture.

Oct
16
2019

Wednesday
17:30–20:00

Let’s stop speaking Quantish and start speaking English

London

The language of quantitative research – ‘Quantish’ – has long been that of forms, radio buttons and check-boxes. In a world of changing demands, this type of language is limiting what research can achieve. But by creating more compelling conversations, we can move quant research on from simply keeping score to providing strong commercial guidance.

Nov
21
2019

Thursday
18:00–19:45



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