A key MRS Membership benefit is access to free, highly engaging Speaker Evenings.

Run regularly throughout the year, these evenings feature thought leaders from across the sector. Non-members can also attend for £25+VAT. Ideal networking opportunities, Speaker Evenings provide an informal environment to talk to other professionals who share your interests and passions - over a glass of wine and nibbles.

If you have an innovative research project, new innovation or game-changing methodology you would like to share with the sector we would love to hear from you. To submit an idea please contact Michelle Denslow on +44(0)20 7566 1871 or michelle.denslow@mrs.org.uk

Please see below for 2019 dates and sessions. 

Bookings will open approximately 6 weeks before each event. 

Developing media in complex environments: Algeria, Libya and Iraq

London

BBC Media Action, the International charity of the BBC, uses media to tackle development issues across Africa, Asia and the Middle East. One key area of their work is to strengthen local media organisations so they can produce output which helps people engage more in society. A key element of this work is to provide media practitioners with a strong understanding of their audience by conducting research and using the insights to develop effective communication.

Feb
28
2019

Thursday
18:00–20:00

The Perils of Perception: why we’re wrong about nearly everything

London

We're often very wrong about the most basic facts. Whether it’s regarding our societies and how they’re changing, the state of the world today, or supposedly common knowledge, our preconceptions and the media can lead to perceptions that are sometimes extremely at odds with reality.

Mar
26
2019

Tuesday
18:00–20:30

Find Your Voice: Sounding out the future of voice technology for brands

London

A new research project by IAB (Internet Advertising Bureau) UK – the trade association for digital advertising – has mapped out how voice technology will develop in the future, delving into what this means for its own industry as well as the brands and agencies looking to enter this space in the future.

Mar
28
2019

Thursday
18:00–19:45

Digital Darwinism: How online communities can thrive

London

‘Good enough’ research no longer provides the competitive advantage clients need, yet budgets remain as tight as ever. Despite the ability of market research to survive and thrive in the face of change, the future for online communities looks challenging. But there is hope for their survival, Andy Buckley argues, if they can evolve into Insight Ecosystems.

Apr
04
2019

Thursday
18:00–19:45

Big Semiotics: Beyond signs and symbols

London

‘Big semiotics’ can help detect and decode the large social and cultural influences that shape consumer attitudes and behaviour. But top-down semiotics is largely unused by the market research industry because, as Rachel Lawes argues, nobody is explaining how to do it.

May
09
2019

Thursday
18:00–19:45

Flexible working – making it work for research and insight

London

Sinéad Jefferies introduces a panel of senior professionals to discuss different perspectives on flexible working in the research industry. As well as sharing their own experiences, panellists will explore the benefits and challenges of flexible working before opening up the debate to our audience.

Jun
13
2019

Thursday
18:00–19:45

A joint Speaker Evening on generational stereotypes:

London

Millennials are widely regarded as having great purchasing power, making them an attractive target for companies’ marketing spend. But are companies simply steering communications and product development towards stereotypical characteristics? At the other end of the population, those approaching pension age and beyond have both disposable income and time but are the audience least marketed-to in the consumer spectrum.

Jul
11
2019

Thursday
18:00–19:45

The Unusual Suspects

A case study of how a research project helped disability charity Scope reach beyond its ‘usual suspects’ to engage new and harder to reach audiences, challenge its ideas and redefine its brand and purpose.

Sep
12
2019

Thursday
18:00–19:45

It’s character building: How segmentation is storytelling, and how to get better at it

London

The role of storytelling in research can sometimes be overstated, but when it comes to segmentation it’s of the essence. Segmenting a market is not just descriptive but creative. We’re led by the data, but our success really depends on how well we craft, choose and illustrate our solution.

Oct
10
2019

Thursday
18:00–19:45

Let’s stop speaking Quantish and start speaking English

London

The language of quantitative research – ‘Quantish’ – has long been that of forms, radio buttons and check-boxes. In a world of changing demands, this type of language is limiting what research can achieve. But by creating more compelling conversations, we can move quant research on from simply keeping score to providing strong commercial guidance.

Nov
21
2019

Thursday
18:00–19:45



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