Our interactive Professional Webinars are a convenient way to learn at your desk from experts and business leaders about the latest workplace developments.

Free to MRS members, Professional Webinars, alongside the Speaker Evenings, are a key membership resource and count as one hour of CPD. Non-members can also tune-in for a small fee (£25+VAT).

Professional Webinars provide a fascinating and easy way to learn from experts and innovators. All webinars feature authors and senior leaders, covering the latest research and business trends including mindfulness, ethnography and the power of data in 2020.

Professional webinars are in one hour format with time to ask the questions at the end. If you have any queries about bookings, please email membership@mrs.org.uk

Applying biometrics at scale to measure and disentangle the effects of creative and placement in TV advertising

Webinar

How can we leverage the use of biometrics to review the implicit reactions of viewers to advertising? And how can this inform our understanding of the role that content and context play in promoting engagement and positive responses to ads?

Dec
09
2021

Thursday
11:00–12:00

Decoding What Kids Want: A Mixed Methods Approach to Uncovering Viewing Trends and Content Preferences

Kids consume entertainment in a multitude of ways. For brands and content creators, understanding what makes content successful with young audiences is critical to engaging kids and their parents. As we emerge from the pandemic, brands will need to ensure that the content they create breaks through and keeps their audiences coming back.

Dec
09
2021

Thursday
13:00–14:00

1/2

Dec
09
2021

Thursday
17:00–18:00

2/2

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