Professional webinars

Webinar

We are standing at the edge of a once-in-a-generation market reordering - a $3 trillion global “sustainability switch” that will reshape every consumer category by 2035. This presentation draws on more than 6 million consumer surveys over 4 years across the UK, US and AU, and over $2.8 trillion of sales data - revealing how sustainability has shifted from an ethical preference to an economic growth driver.

Webinar

AI is now embedded across the research process, from data handling and analysis through to insight generation and storytelling. But as adoption accelerates, a critical question is emerging: are we improving research, or simply scaling its biases faster?

Much of what we do in the research industry demands a degree. But why?

Come to our webinar where we will challenge conventional thinking and show how changing the status quo leads to better insights and business decisions.

Webinar

The Insights profession has faced one of its most challenging periods in a generation. Transformation, restructures, AI-driven cost narratives and an observable gap between what Insight teams deliver and what some senior leadership value. These are the lived experiences of some of the most accomplished professionals in our field.

Webinar

Traditional Share of Voice measurement is flawed. It tracks paid advertising spend but misses the brand experiences that truly drive growth – sponsorships, experiential marketing, retail encounters and countless other touchpoints. In the beer and cider category, for example, only 34% of brand experiences are paid media. The rest goes unseen.

Webinar

Series 7, Episode 3 - Compiled and presented by the MRS Standards and Policy team - the experts behind Codeline, MRS’ email advice service for information on the Code of Conduct, GDPR, regulations and guidelines. Helping you to stay up-to-date with the latest regulations, guidance and policy developments, as well as within the rules.

Webinar

In market research, we often focus on attitudes – how consumers feel. But beliefs – what consumers think – are often the deeper drivers of behaviour.

Webinar

Most AI-in-research discussions focus on survey automation, GenAI summaries, or even synthetic respondents. But unstructured conversations – social media posts, support chats, emails, sales calls, and reviews - offer a different kind of insight: the Unsolicited Customer Opinion. Today, AI enables us to continuously listen to and interpret these conversations at scale, transforming them into reliable, decision-grade insight without commissioning new fieldwork. Beyond analysis, AI can recommend ac

Webinar

Series 7, Episode 4 - Compiled and presented by the MRS Standards and Policy team - the experts behind Codeline, MRS’ email advice service for information on the Code of Conduct, GDPR, regulations and guidelines. Helping you to stay up-to-date with the latest regulations, guidance and policy developments, as well as within the rules.