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Our interactive Professional Webinars are a flexible way to learn from experts and sector leaders about the latest research innovations and business trends. Professional Webinars provide an easy way to learn from the innovators, about topics such as behavioural science, sustainability, ethnography, analytics and more.

Free to MRS members, Professional Webinars, alongside the Speaker Evenings, are a key resource and count as one hour of CPD. Non-members can also tune-in for a small fee (£25+VAT). Professional webinars are 1 hour in format with time to ask questions at the end. If you a query about booking please email membership@mrs.org.uk

Video resources: see  our free video resources featuring special interest webinars and keynote sessions from some of our conferences. 

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Measuring Business Impact of Insights: Results from the 2023 GRBN Survey

MRS and the Insights Association launch the results of the 2023 GRBN Business Impact Maturity study. This project, now in its third wave, uses a maturity model to understand the evolution of insight within client-side organisations.

Feb
27
2024

Tuesday
16:00–17:00

The fully human organisation

Webinar

In this dynamic webinar, John Drummond Chair of Corporate Culture, shares new insights into how your organisation can build a more human-centric, resilient, innovative and successful workplace through simple, pragmatic actions. 

Mar
07
2024

Thursday
11:00–12:00

MRS Unlimited Webinar: With, For and By - Making Transport More Accessible

Webinar

The MRS Unlimited team are running a series of events where we invite speakers who conduct research with disabled people and people living with health conditions or other access needs. They share their considerations and practices when conducting disability-inclusive research to help ensure a high-quality outcome and experience for all involved.

Mar
25
2024

Monday
11:00–12:00

Digging deeper on delivering impactful projects on climate change

Webinar

In the ever-evolving landscape of sustainability and climate consciousness, we’re at a crossroads.  

Apr
18
2024

Thursday
11:00–12:00

Make that change: overcome your resistance

Webinar

We all want to transform, but nobody wants to change. Why? Because despite the desire and motivation to change, to improve and to do better, change is hard! 

May
09
2024

Thursday
11:00–12:00

True data integrity: The three pillars of data you can trust

Webinar

Data integrity is crucial in quantitative research. If the numbers can’t be trusted, market research quickly becomes worthless. But how can agencies build teams capable of delivering data integrity? And what questions should clients ask agencies to make sure what they’re looking at is real? 

Jun
12
2024

Wednesday
11:00–12:00

The TikTok takeover: Rethinking market research

Webinar

TikTok’s impact on culture has, to this point, been more significant than its impact on ad spend. But the gap is closing. Ad spend on TikTok is predicted to grow by 20-25% over the next year. As the platform matures and big brands and agencies see the impact of their experiments, its importance in the media mix is set to rise.  

Jul
02
2024

Tuesday
11:00–12:00

Communicating across borders

Webinar

When it comes to successful international qualitative research, one fundamental factor is often neglected. It’s crucial that we adapt our communications style to diverse cultural contexts. 

Oct
17
2024

Thursday
11:00–12:00

Subcultures and niche audiences: The research journey from early adopters to mass targeting

Webinar

As a brand grows from an esoteric entrant loved by a niche audience to a mass market name known to the mainstream, how should the approach to research change? 

Nov
14
2024

Thursday
11:00–12:00

Unlocking the power of data storytelling

Webinar

In an era of AI, it’s more important than ever not to lose sight of human skills. People communicate and connect through stories, not data. And communicating data is as important as all the other parts of the research and insight process. 

Dec
04
2024

Wednesday
11:00–12:00

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