Our interactive Professional Webinars are a flexible way to learn from experts and sector leaders about the latest research innovations and business trends. Professional Webinars provide an easy way to learn from the innovators, about topics such as behavioural science, sustainability, ethnography, analytics and more.
Free to MRS members, Professional Webinars, alongside the Speaker Evenings, are a key resource and count as one hour of CPD. Non-members can also tune-in for a small fee (£25+VAT). Professional webinars are 1 hour in format with time to ask questions at the end. If you a query about booking please email membership@mrs.org.uk
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The MRS Unlimited team are running a series of events where we invite speakers who conduct research with disabled people and people living with health conditions or other access needs. They share their considerations and practices when conducting disability-inclusive research to help ensure a high-quality outcome and experience for all involved.
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We all want to transform, but nobody wants to change. Why? Because despite the desire and motivation to change, to improve and to do better, change is hard!
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In the ever-evolving landscape of sustainability and climate consciousness, we’re at a crossroads.
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Data integrity is crucial in quantitative research. If the numbers can’t be trusted, market research quickly becomes worthless. But how can agencies build teams capable of delivering data integrity? And what questions should clients ask agencies to make sure what they’re looking at is real?
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TikTok’s impact on culture has, to this point, been more significant than its impact on ad spend. But the gap is closing. Ad spend on TikTok is predicted to grow by 20-25% over the next year. As the platform matures and big brands and agencies see the impact of their experiments, its importance in the media mix is set to rise.
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When it comes to successful international qualitative research, one fundamental factor is often neglected. It’s crucial that we adapt our communications style to diverse cultural contexts.
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As a brand grows from an esoteric entrant loved by a niche audience to a mass market name known to the mainstream, how should the approach to research change?
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In an era of AI, it’s more important than ever not to lose sight of human skills. People communicate and connect through stories, not data. And communicating data is as important as all the other parts of the research and insight process.
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