Our interactive Professional Webinars are a convenient way to learn at your desk from experts and business leaders about the latest workplace developments.

Free to MRS members, Professional Webinars, alongside the Speaker Evenings, are a key membership resource and count as one hour of CPD. Non-members can also tune-in for a small fee (£25+VAT).

Professional Webinars provide a fascinating and easy way to learn from experts and innovators. All webinars feature authors and senior leaders, covering the latest research and business trends including mindfulness, ethnography and the power of data in 2020.

Professional webinars are in one hour format with time to ask the questions at the end. If you have any queries about bookings, please email membership@mrs.org.uk

Diversity, Inclusion and Equality in the Research Sector – a drop-in webinar for MRS members

Zoom

In 2020 MRS conducted the third annual survey of members about their experiences of diversity, inclusion and equality in the research sector

Jan
25
2021

Monday
11:00–12:00

GKB 20th Anniversary Event

The History of Geodemographics:
The Future of GeoDems

Webinar

Join the experts in geodemographics for this FREE webinar to celebrate 20 years of the Geodemographics Knowledge Base, an invaluable resource for all those interested in the use of Geodemographic data. Hear how the use of this important data has grown over the past 30 years and how they envisage the future use and sources to obtain it.

Jan
28
2021

Thursday
11:00–12:00

How to respond when the world turns upside down

Webinar

Behavioural change typically takes a long time; attitudes don’t transform overnight and shifts recorded by tracking studies are usually very gradual. Until 2020. Since March last year, change has accelerated at an unparalleled pace, leaving businesses like O2 wondering how consumers were feeling and how to respond.

Feb
12
2021

Friday
11:00–12:00

Research Policy & Standards webinars - Stay up-to-date and within the rules

Zoom

MRS Policy and Standards series aims to provide updates on all that is going on in professional standards and policy.

Feb
15
2021

Monday
11:00–13:00

MRSpride: TRANS PLATFORM

Zoom

If you would prefer to register for this event without creating an account on the MRS website, please email networking@mrs.org.uk

Feb
18
2021

Thursday
16:00–17:15

Data Protection Impact Assessments (DPIA) and Data Breach Reporting

Webinar

Compiled and presented by the MRS Standards and Policy team, the professional webinar series aims to bring you closer to understanding key elements of data protection and adherence to the MRS Code.

Mar
01
2021

Monday
11:00–13:00

New formations: demystifying India’s ‘consumer mind in crisis’ and identifying principles for brand engagement

Webinar

Thinking about the past year as just a health crisis is an oversimplification of what Indian consumers have experienced. So how can we use different lenses to demystify the real impact of the current pandemic on consumers and use this to drive brand engagement?

Mar
11
2021

Thursday
11:00–12:00

Striving for racial equality: Are you doing enough?

Webinar

The anti-racism demonstrations seen around the world in 2020 have revitalised the debate about what businesses can do to support the campaign against racism. This webinar presents the findings of an extensive survey conducted by Kantar across the UK and US into what brands need to understand better and take more action on.

Apr
23
2021

Friday
11:00–12:00

Building Customer Centricity on a Foundation of Intelligence Capital

Webinar

While the term ‘intelligence capital™’ is relatively new, the concept itself has been widely adopted by customer-centric organisations. Given the challenges of today’s markets and the complexity and savviness of consumers, the ability to develop strategies and make decisions based on a foundation of intelligence capital is more important than ever.

May
21
2021

Friday
11:00–12:00

Real world performance in digital innovation

Webinar

Is digital research truly effective? Can it deliver the same insights as first-hand observation or in-depth interviews? These were the questions that drove Blue Yonder to push boundaries and create an innovative digital skillset that has enabled it not only to survive but thrive during lockdown.

Jun
24
2021

Thursday
11:00–12:00

Opposites attract: why ethnography and predictive modelling are a surprisingly happy couple

Webinar

A study by Boxclever has provided a clear picture of the link between the cancer population and the supporters who donate money and time. This shift in understanding provides an important missing element in quantifying the impact that delivering cancer services has on donation income – thereby enabling Macmillan, for the first time, to predict future donation behaviour and know exactly where to focus its resources to maximise this.

Jul
15
2021

Thursday
11:00–12:00

The devil in the detail: everyday language as extraordinary data

Webinar

This webinar explores the usefulness of seeing language itself as research data – the structure and nature of language as a topic of analysis in its own right, capable of revealing significant insight.

Sep
03
2021

Friday
11:00–12:00

Semiotics Needs You! Opportunites for the Future

Webinar

The field of semiotics is growing. Users and buyers of market research are increasingly taking up semiotics, and when demand increases so too does the opportunity to supply. This needs the help of a generation of market researchers who are excited to take on big challenges in a rapidly changing world.

Sep
24
2021

Friday
11:00–12:00

Best Practice in Adaptive Fieldwork: Exploring the Challenges of Polling in IRAQ

Webinar

Iraq is a complex society with a history of social, cultural and ethnic divisions, as well as a young population with fast developing attitudes and expectations. So how do you conduct an in-depth study of people’s views about their country and future in a post-conflict society – in which recruiting participants, building trust and overcoming digital problems are just a few of the challenges?

Oct
14
2021

Thursday
11:00–12:00

Samaritans Caller Outcomes Research: Innovation and Impact within a Multi-Paradigm Setting

Webinar

Support helplines are in demand perhaps now more than ever. This webinar walks us through a study into experiences and outcomes for Samaritans Helpline callers, looking at the challenges of conducting innovative research within a complex environment (involving a volunteer-led client and academic Advisory Group) – and with the added research considerations of the Covid-19 pandemic.

Nov
12
2021

Friday
11:00–12:00

Applying biometrics at scale to measure and disentangle the effects of creative and placement in TV advertising

Webinar

How can we leverage the use of biometrics to review the implicit reactions of viewers to advertising? And how can this inform our understanding of the role that content and context play in promoting engagement and positive responses to ads?

Dec
09
2021

Thursday
11:00–12:00

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