Our interactive Professional Webinars are a convenient way to learn at your desk from experts and business leaders about the latest workplace developments.

Free to MRS members, Professional Webinars, alongside the Speaker Evenings, are a key membership resource and count as one hour of CPD. Non-members can also tune-in for a small fee (£25+VAT).

Professional Webinars provide a fascinating and easy way to learn from experts and innovators. All webinars feature authors and senior leaders, covering the latest research and business trends including mindfulness, ethnography and the power of data in 2020.

Professional webinars are in one hour format with time to ask the questions at the end. If you have any queries about bookings, please email membership@mrs.org.uk

How to talk to consumers about sustainability

Webinar

The way we’re trying to create action about climate change isn’t working fast enough. We need to find a way to help move climate action from the few to the many. How can brands motivate consumers to change their behaviour around climate change? Hannah Hargreaves shares a constructive message and outlines a path of optimism for people, governments, and businesses to walk along.

Jun
08
2022

Wednesday
11:00–12:00

Unpicking sustainability: Bridging the gap between what people want from brands, and why they actually buy them

Webinar

Nobody wants the brands they buy to actively hurt the planet, yet everyday millions of products are sold that ultimately have a negative environmental impact. Richard Heath explores the complex relationships between people’s views on sustainability and their purchase behaviour. Using practical techniques and case studies, he aims to help brands understand what sustainability means to them - and where to focus for growth.

Jun
24
2022

Friday
11:00–12:00

MRS Research Policy and Standards - Quarterly Webinar

The latest in a series of webinars that provide updates on all that is going on in professional research policy and standards.

Jun
27
2022

Monday
11:00–13:00

The Future of Nat Rep

In February 2022 the MRS Representation in Research group sent out a survey to MRS Company Partners with the aim of building a clear picture of the current understanding and practice of ‘Nationally Representative’ research in the UK.

Jul
01
2022

Friday
11:00–12:00

How fusing primary research, technology and AI can deliver sophisticated qualitative understanding at pace

Webinar

Online qual has seen massive growth, with strategic insight now regularly delivered using digital only or hybrid approaches. Andy Dexter and Anna Williams explain how four major brands have started to adopt these advanced approaches, showing the potential for fusing semiotics, social intelligence, AI and primary digital research to deliver additional depth and context at scale.

Jul
08
2022

Friday
11:00–12:00

Footie fans: What does 'fan-centricity' mean and what can brands learn from it?

Webinar

What is it that makes football fans so emotionally connected to the clubs they support? And how does that translate to the commercial success of those clubs? One large-scale study hears from fans of top-flight teams in four leading European football nations. Learn how its findings about ‘fan-centricity’ have crucial broader lessons for brands and marketers in all sectors.

Sep
23
2022

Friday
11:00–12:00

Vulnerability on the rise; no longer a minority

Webinar

Almost 28 million people in the UK are now considered ‘financially vulnerable’. But as many customers do not necessarily self-identify in this way, not everyone who qualifies for support comes forward to receive it. That makes it even more crucial for brands to understand their vulnerable customers, and to recognise how insight can help clarify the connection between low income, unmanaged debt and vulnerability.

Oct
14
2022

Friday
11:00–12:00

Best practice when blending big data with survey data

Webinar

Big data can bring powerful customer insight. But integrating it with survey data can lead to some much-needed behavioural and attitudinal context, unlocking the full value of this insight. In November’s Professional Webinar, find out how a brand new model fuses information from surveys with usage telemetry for one of the world’s leading tech brands.

Nov
24
2022

Thursday
11:00–12:00

Future shop

Webinar

The world is changing, fast. Retail is undergoing a revolution and will never again be the same. Brand owners, retailers and market researchers need to adapt urgently. Our final Professional Webinar for this year sees Rachel Lawes boost market researchers into the future, with powerful new tools for thinking about shoppers and new ways to bring about success, for yourselves and your clients.

Dec
08
2022

Thursday
11:00–12:00

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