Professional webinars

Webinar

Are you ready to help set a new industry standard for data quality? The GDQ Feedback Loop webinar is your gateway to finding out more about the data quality Feedback Loop which has been devised by MRS in partnership with SampleCon.

Webinar

Series 7, Episode 1 - Compiled and presented by the MRS Standards and Policy team - the experts behind Codeline, MRS’ email advice service for information on the Code of Conduct, GDPR, regulations and guidelines. Helping you to stay up-to-date with the latest regulations, guidance and policy developments, as well as within the rules.

Webinar

As AI lifts much of the operational burden from insight teams, the role of the researcher is undergoing a meaningful shift. Execution is no longer the differentiator. Human strengths – interpretation, contextual thinking and strategic influence – are.

Webinar

For 12 weeks, we lived on trains. Not just gazing out of windows as we crossed the Tay Bridge or slid past the sooty, post-industrial bones of Wolverhampton - but talking. Listening. Probing.

Webinar

AI in research is often seen as a race: who has the most GPUs, the cheapest energy, or the largest clusters. But this framing misses a bigger challenge: AI isn’t limited by algorithms—it’s limited by energy.

Webinar

Series 7, Episode 2 - Compiled and presented by the MRS Standards and Policy team - the experts behind Codeline, MRS’ email advice service for information on the Code of Conduct, GDPR, regulations and guidelines. Helping you to stay up-to-date with the latest regulations, guidance and policy developments, as well as within the rules.

Webinar

This webinar explores how Generative AI is reshaping the innovation process, offering the potential to deliver better ideas, faster and at lower cost. We’ll begin by demonstrating the quality of innovation possible with GenAI, drawing on a recent validation study that compared and evaluated different approaches. The results reveal how AI can not only accelerate ideation but also maintain – or even improve – the rigor and creativity of the innovation process.

Webinar

Traditional Share of Voice measurement is flawed. It tracks paid advertising spend but misses the brand experiences that truly drive growth – sponsorships, experiential marketing, retail encounters and countless other touchpoints. In the beer and cider category, for example, only 34% of brand experiences are paid media. The rest goes unseen.

Webinar

Series 7, Episode 3 - Compiled and presented by the MRS Standards and Policy team - the experts behind Codeline, MRS’ email advice service for information on the Code of Conduct, GDPR, regulations and guidelines. Helping you to stay up-to-date with the latest regulations, guidance and policy developments, as well as within the rules.

Webinar

In market research, we often focus on attitudes - how consumers feel. But we spend less time exploring beliefs – what consumers truly think.

Webinar

Most AI-in-research discussions focus on survey automation, GenAI summaries, or even synthetic respondents. But unstructured conversations – social media posts, support chats, emails, sales calls, and reviews - offer a different kind of insight: the Unsolicited Customer Opinion. Today, AI enables us to continuously listen to and interpret these conversations at scale, transforming them into reliable, decision-grade insight without commissioning new fieldwork. Beyond analysis, AI can recommend ac

Webinar

Series 7, Episode 4 - Compiled and presented by the MRS Standards and Policy team - the experts behind Codeline, MRS’ email advice service for information on the Code of Conduct, GDPR, regulations and guidelines. Helping you to stay up-to-date with the latest regulations, guidance and policy developments, as well as within the rules.