Our interactive Professional Webinars are a convenient way to learn at your desk from experts and business leaders about the latest workplace developments.

Free to MRS members, Professional Webinars, alongside the Speaker Evenings, are a key membership resource and count as one hour of CPD. Non-members can also tune-in for a small fee (£25+VAT).

Professional Webinars provide a fascinating and easy way to learn from experts and innovators. All webinars feature authors and senior leaders, covering the latest research and business trends including mindfulness, ethnography and the power of data in 2020.

Professional webinars are in one hour format with time to ask the questions at the end. If you have any queries about bookings, please email membership@mrs.org.uk

Digital ethnography and its role in consumer storytelling

Join our Professional Webinar in April to learn how digital tools have brought a fresh perspective to ethnography, and how best practice in digital ethnography provides a strong route into consumer storytelling.

Apr
23
2020

Thursday
11:00–12:00

Is customer advocacy all about service, or are we failing to see the bigger picture?

The direct experiences of consumers clearly impact the way they feel about a brand – but other attitudinal factors are influencing people’s likelihood to become advocates of those brands. So is advocacy really all about customer service, or is our measurement of it failing to reveal the bigger picture?

Jun
04
2020

Thursday
11:00–12:00

The power of data: lessons learned from billions of data points

Join our Professional Webinar in July to understand how the power of big data can significantly impact your advertising strategy and influence campaigns.

Jul
09
2020

Thursday
11:00–12:00

Tell me a story

Storytelling is a buzzword gaining increasing cachet in the business world. But what is storytelling? And how can businesses and market researchers use it to their advantage?

Sep
24
2020

Thursday
11:00–12:00

Using the real behaviour behind big data to improve participant quality

How can digital behavioural data help us address issues with participant recruitment methods? Our last Professional Webinar of 2020 looks at the psychology behind the technology: how big data is being used to get closer to people’s real behaviour.

Dec
09
2020

Wednesday
11:00–12:00

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