In-company training courses

Master advanced AI tools and techniques to create bespoke solutions that elevate your market research capabilities.

Gain the knowledge and confidence to assess, manage, and oversee AI systems in line with the EU AI Act, before enforcement begins.

Unleashing LLM-Powered Agents That Reason, Analyse, and Deliver Insights

Discover how to future-proof and scale Market Research and Customer Experience insights by integrating autonomous AI agents into your Quant, Qual and Analytics workflows.

Unlock the power of AI and discover how it can transform your market research with practical, easy-to-use tools.

Master essential AI tools to create dynamic, multi-format presentations that elevate your insights and content.

Demystifying Artificial Intelligence and highlighting its future opportunities

Unlocking the Future of Insights

Transform your insight capabilities and revolutionise your customer experiences with the cutting-edge power of Generative AI

Learn how to effectively use synthetic data as a tool in research, while respecting data protection obligations.

Learn which text analytics methods are available today and when & how (not) to use them

Learn how to design behavioural interventions to change behaviour at pace.

Enhance your insights and impact in challenging economic times

Learn how to apply behavioural science in quantitative market research

Learn how to apply behavioural science to better understand and influence behaviour

A masterclass of cutting-edge tools for agency and client-side qualitative researchers

Gain the skills and confidence to run impactful smartphone-based qualitative research across local and global markets—and extract rich, video-led insights.

This lively on-line interactive day course lets you learn the theory and practice of online, telephone and face-to-face depth interviewing.

Briefing, design, fieldwork, analysis and presentation.

Data collection, sampling, analysis, presentation.

Deepen your knowledge of the principles, practices and processes of market research.

Understand the role of qualitative research and the basic methods involved

Apply, analyse, interpret and appreciate the relevance.

Everyone’s writing questionnaires...but what makes a questionnaire really work?

Multivariate and other statistical techniques for use in research.

How to be confident that your insights are compatible with the origin of the raw data?

In uncertain times, predictions tend to be wrong, the antidote is Scenario Thinking

Everyone’s writing questionnaires...but what makes a questionnaire really work?

Build the commercial skills to manage and retain clients

This course is now delivered online as a series of live sessions which fully meet the learning objectives of face-to-face training

Learn how to lead engaged, focused and high-performance teams

Journey to the heart of successful business administration with management tools that deliver immediate value

Learn the fundamental skills and processes of effective project management

Get the most from your project by making good research and project management decisions at every stage.

Enhance your ability to think and write more strategically by applying storytelling techniques that will inspire your audience to act.

Using the tools and techniques that work in leading people.

Turn insights into engaging short videos using ChatGPT and other AI platforms to drive stakeholder action and impact.

How to create a collective and individual culture that is ready to identify and transmit actionable insights

Create stories that showcase the brilliance of your insights and result in highly engaged audiences.

Storytelling is a key research skill with videos one of the most effective ways to engage buyers. Learn how to create compelling videos on this course.

Communicate in a voice that's professional, engaging and inspiring

Build traction to ensure insight lives on within stakeholder teams.

Take information and find key messages through taught material and 'hands on' learning.

Understand visual storytelling and create tailor-made data infographics

Develop your skills in combining stories and statistics that move others to action through a combination of emotion and logic.

Increase your confidence in delivering high-quality client presentations.

Create insightful, innovative and inspiring deliverables that move audiences to action

Gain practical skills and confidence to conduct ethical, safe, and empathetic research on sensitive topics.

A new MRS training course for researchers and insight professionals navigating inclusivity, digital data and emerging technologies.

Brands have become vital corporate assets, representing over 40% of the total value of the world's largest companies. Measuring, managing and maximising brand equity are therefore core competencies for almost any organisation, yet the quality of understanding in this area remains sketchy.

Join us for a webinar on Dec 17, 2015 at 11:00 AM.

“Asking Smarter Questions” is a dynamic and interactive training course from award-winning author and trainer Sam Knowles, which champions the art of curiosity. The course sets out the six Universal Principles you need to make every question count.

Enhance your ability to think and write more strategically by applying storytelling techniques that will inspire your audience to act.

Effective techniques for maintaining proactive communications.

Unless you’re consciously including people, you’re almost certainly unconsciously excluding people. This course will empower you to confidently take an inclusive approach to any research study, no matter how big or small.

Creating demand for insight and delivering beyond expectations.

Learn how to have effective conversations in every aspect of your life as a researcher

Managing the customer experience is fundamentally important to all organisations.

An interdisciplinary field dedicated to leveraging a variety of data for driving competitive advantage and sustainable success.

Maximising the effectiveness of your desk research

This course empowers individuals and teams to move from data to insight and from insight to action, unlocking the superpower that drives innovation.

Discover how to work with social data to deliver tangible business outcomes.

Is your survey (still) working hard enough for you?

Evaluate your personal impact and increase your influence in business

Apply the principles of big data and analytics to marketing challenges

Understand the how and when advanced statistical techniques are used and understand which business questions they address.

A one-day training course to be delivered by MRS B2B Network in association with the Market Research Society

Learn how to implement AI with purpose and transform your customer experience strategy to create measurable, human-centred value.

Learn to improve data quality in online surveys for more accurate and reliable research results.

Elevate your understanding of quality sample sources and navigate the complexities of sample, screening, and quotas and how they impact feasibility. Target the participants you truly desire and identify and manage quality issues before they become a problem.

This training will teach you how to curate, synthesise and structure existing data sets to overcome complexity and answer new questions quickly and effectively

Want a clear, practical, jargon-free introduction to the world of semiotics? This highly-interactive, ever-popular course is for you. You will learn basic semiotic theories and techniques, discover how semiotics fits into the wider research process and get the chance to apply your learning in an afternoon of hands-on, interactive group work.

Discover how to deliver actionable insights from consumer conversations at scale

We are all graphic designers. Most days we are creating presentations, documents, videos etc as part of our jobs, but to create clear and visually compelling outcomes we need to understand design, to think in the way a graphic designer would.