Behavioural design

Learn how to design behavioural interventions to change behaviour at pace.

What choices do you want people to make? Research and insight professionals are increasingly expected to go beyond understanding human behaviour, to changing behaviour. Designing behavioural interventions to make it easier for customers, employees, or public to make better choices is one of the most in-demand skills.

This practical, hands-on course will coach you how to apply the latest behavioural science to design experiences, communications, products, and services that work with – not against – the science of human behaviour. Working on a project of your own choosing, you will complete a behavioural design sprint to learn by doing (rather than theory) – equipping you with practical tools and templates to design behavioural interventions, and not to mention a backlog of interventions (and inspiration) for your own project.

Learning Outcomes/Learning Objectives

• Better understand and influence human behaviour
• Get up to speed on key behavioural science insights and concepts
• Discover unseen behavioural barriers and opportunities for behaviour change
• Design measurable behavioural interventions to change behaviour at pace
• Make it easier for people to make choices that benefit both you and them
• Learn practical tools and templates to use behavioural design back at your desk
• Complete a behavioural design sprint to learn by doing (rather than theory)
• Build a backlog of behavioural interventions for a project of your own choosing

Who will benefit?

Anyone involved or interested in understanding and influencing human behaviour
from across research and insight, communications, marketing, brand, and product,
service, and experience design

Learning Method

1-day behavioural design sprint to learn by doing, working on a project of your own
choosing

Course Delivery Mode

Remotely via Zoom and Mural digital workspace

Trainer Biography

Benjamin Buckby is the founder of peasee and an award-winning behavioural designer, helping companies make it easier for their customers and employees to make better choices.

He has over 12 years' experience applying behavioural science to design effortless experiences, communications, products, and services for the likes of HSBC, Telefonica, Centrica, AstraZeneca, and Co-op. In this time, Benjamin has won a Nudge Award (the world's first behaviour change awards), been voted Most Inspiring Agency Speaker Finalist at the AURAs, shortlisted for the AQR Qualitative Excellence Award, and chaired the MRS Behavioural Science Summit for two years running.

Having set up and grown behavioural science teams for two other companies, he is now running his own behavioural design startup. And regularly delivers training in applied behavioural science and behaviour change on behalf of MRS for research and insight professionals, as well as Company Partners.

Testimonials

 "The training was very useful and practical."

Morag Edwards-Price - Liverpool City Region Combined Authority,  April 2023

"Informative, practical and interesting."

Dawn Harris - Mindlab International, April 2022

"Very valuable"

Sabine Capes - Barclays, April 2022