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MRS Awards 2013




The MRS Awards celebrate research’s ability to drive innovation, inspire change and deliver results. Evidence matters and the MRS Awards are proof positive of the power of research.

Winners for 2013 are listed below, and you can see the awards programme including finalists (PDF).

Research-live Awards

Best Agency (turnover above £20million)

TNS UK

Best Agency (turnover below £20million)

Incite Marketing Planning


Best In-house Team

BSkyB Strategy and Insight


Best Innovation

Big Sofa


Best New Agency

The Behavioural Architects


Best Place to Work

Razor Research


Client of the Year

BSkyB


MRS Awards


MRS Grand Prix for Greatest Impact

Mark Donovan, Channel 4

MRS President's Medal 


2CV and Girl Hub Rwanda funded by Nike Foundation and the UK Department for International Development


Advertising & Media Research 

The implicit impact of product placement by Andrew Tenzer, Channel 4 and James Myring, BDRC Continental


Applications of Research

Channel 4/2012 Paralympic Games: ‘Meet The Superhumans’ marketing campaign by Mark Donovan, Channel 4


Best Application of Data

BBC Stream by BBC Marketing & Audiences


MRS/ASC Award for Technology Effectiveness

CrowdLab

Business-to-Business Research (given jointly with BIG)

Using Research to Create a Shadow of Positivity: Rebuilding the Reputation of an American Giant by Jack Miles, Matthew Sell and Peter Zoutis, Northstar Research Partners


Data Collection

The Co-operative Taste Team by Co-operative Food and Join the Dots


Financial Research

Embarking on a voyage of discovery: Crafting a market-leading premium financial product by Investec Private Banking Accounts and Services Team and FreshMinds


Healthcare Research

Building sales aids that sell: Via neurometric measurement of a sales simulation by Kieron Mathews, Kadence International USA and Siva Raj, Bausch & Lomb


Innovation in Research Methodology

Predicting elections: a 'Wisdom of Crowds' approach by Martin Boon, ICM Research


Insight Management (given jointly with AURA)

Understanding the drivers of customer growth by Lucien Bowater, Sky


International Research

Inside the mind of the voter by Opinium Research and The London School of Economics


New Consumer Insights

From eBay with love: How research helped put the sparkle on eBay’s Christmas planning by Suzanne Lugthart, eBay and Ruth Noble, 2CV


Public Policy/Social Research

Strength in numbers: Helping a council count the uncountable by ESRO and Southwark Council


Silver Medal

Predicting elections: a 'Wisdom of Crowds' approach by Martin Boon, ICM Research


Virginia Valentine Award for Cultural Insights

Diageo Perfume by Added Value Cultural Insight Team: Izzy Pugh, Hazel Barkworth, Lucy Barrett, Ellie Sellar. Added Value Creative Team: Al Downs, Tania Heyes. Diageo Client team: Karen Foster, Sara Springer


AQR Prosper Riley-Smith Qualitative Effectiveness Award

Sarah Jenkins, Ipsos MORI




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Event highlights

June 2014
Awards10

MRS Excellence Awards 201410.06.14 | Paternoster Chop House, London

More details Book now

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