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International Journal of Market Research (IJMR)

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MRS Awards 2013

The MRS Awards celebrate research’s ability to drive innovation, inspire change and deliver results. Evidence matters and the MRS Awards are proof positive of the power of research.

Winners for 2013 are listed below, and you can see the awards programme including finalists (PDF).

Research-live Awards

Best Agency (turnover above £20million)


Best Agency (turnover below £20million)

Incite Marketing Planning

Best In-house Team

BSkyB Strategy and Insight

Best Innovation

Big Sofa

Best New Agency

The Behavioural Architects

Best Place to Work

Razor Research

Client of the Year


MRS Awards

MRS Grand Prix for Greatest Impact

Mark Donovan, Channel 4

MRS President's Medal 

2CV and Girl Hub Rwanda funded by Nike Foundation and the UK Department for International Development

Advertising & Media Research 

The implicit impact of product placement by Andrew Tenzer, Channel 4 and James Myring, BDRC Continental

Applications of Research

Channel 4/2012 Paralympic Games: ‘Meet The Superhumans’ marketing campaign by Mark Donovan, Channel 4

Best Application of Data

BBC Stream by BBC Marketing & Audiences

MRS/ASC Award for Technology Effectiveness


Business-to-Business Research (given jointly with BIG)

Using Research to Create a Shadow of Positivity: Rebuilding the Reputation of an American Giant by Jack Miles, Matthew Sell and Peter Zoutis, Northstar Research Partners

Data Collection

The Co-operative Taste Team by Co-operative Food and Join the Dots

Financial Research

Embarking on a voyage of discovery: Crafting a market-leading premium financial product by Investec Private Banking Accounts and Services Team and FreshMinds

Healthcare Research

Building sales aids that sell: Via neurometric measurement of a sales simulation by Kieron Mathews, Kadence International USA and Siva Raj, Bausch & Lomb

Innovation in Research Methodology

Predicting elections: a 'Wisdom of Crowds' approach by Martin Boon, ICM Research

Insight Management (given jointly with AURA)

Understanding the drivers of customer growth by Lucien Bowater, Sky

International Research

Inside the mind of the voter by Opinium Research and The London School of Economics

New Consumer Insights

From eBay with love: How research helped put the sparkle on eBay’s Christmas planning by Suzanne Lugthart, eBay and Ruth Noble, 2CV

Public Policy/Social Research

Strength in numbers: Helping a council count the uncountable by ESRO and Southwark Council

Silver Medal

Predicting elections: a 'Wisdom of Crowds' approach by Martin Boon, ICM Research

Virginia Valentine Award for Cultural Insights

Diageo Perfume by Added Value Cultural Insight Team: Izzy Pugh, Hazel Barkworth, Lucy Barrett, Ellie Sellar. Added Value Creative Team: Al Downs, Tania Heyes. Diageo Client team: Karen Foster, Sara Springer

AQR Prosper Riley-Smith Qualitative Effectiveness Award

Sarah Jenkins, Ipsos MORI

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Event highlights

June 2014

MRS Excellence Awards 201410.06.14 | Paternoster Chop House, London

More details Book now

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