Mobile Optimisation Research

Since 2018 MRS has been facilitating an annual research project to explore the impact that poor mobile design and lack of mobile optimisation has on participation, completion, and response rates in research.  

In an unprecedented project of collaboration four panel companies - Dynata, Kantar, Lucid and Toluna – have been working with MRS giving access to their response rate data to identify trends in participation and response rates. 

Drawing from the research and the experiences of the four companies, MRS has produced some best practice recommendations (PDF) to help practitioners to produce better mobile design, increase optimisation and to improve completion and response rates. This guidance has been updated in 2023 incorporating some of the key findings from the 2022 wave of the research.  This guidance is supported by the US Insights Association and The Research Society of Australia.

New for 2022 was an updated approach to the participant satisfaction survey including tests of poor mobile design on participant behaviour and the inclusion of data from three new markets: India, Indonesia and South Africa in addition to the existing markets of Australia, Brazil, Canada, China, France, Germany, Japan, the Netherlands the UK and the US.

The top line results from the 2022 research are available here.

The results from the research undertaken each year from 2018 to 2022 are available as webinars via the following links:

Mobile optimisation research 2022 webinar

Mobile optimisation research 2021 webinar

Mobile optimisation research 2020 webinar