Since 2018 MRS has been facilitating an annual research project to explore the impact that poor mobile design and lack of mobile optimisation has on participation, completion, and response rates in research. 
 
In an unprecedented project of collaboration four panel companies - Dynata, Kantar Profiles, Lucid and Toluna – have been working with MRS giving access to their response rate data to identify trends in participation and response rates. 
 
The first wave of the research was first undertaken in 2018, comparing two years of data, the results of which were presented at the MRS B2B Research Conference. Here is a presentation detailing the results of the 2018 research.
 
The research was expanded for 2019  assessing three years of international panel data from the four panel companies reviewing patterns between mobile and non-mobile measurements.  In October 2019 a webinar was recorded discussing the results of the 2019 research. Chaired by MRS Managing Director Debrah Harding the webinar included the following expert panel:
 
  • Justin Bennett, Vice President, Global Sampling, Toluna
  • Pete Cape, Director, Global Knowledge, Dynata
  • Chris Stevens, CQO, Kantar Profiles
  • Courtney Williams, Executive Director, Quality, Lucid
 
During the webinar the panel:
 
  • Examines the key findings for 2019 including some new analysis on the differences in trends between ad hoc and tracker data
  • Discussed how this data has extended our knowledge of mobile best practices and drive improvements in mobile research.
  • Explores the implications of the insights generated from the consolidated information in encouraging commissioners/buyers of research to address the longer-term issues surrounding mobile optimisation
 

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