Data analytics in research

 

Market research and data analytics play complementary roles in providing insights into consumer behaviour and market trends. Data analytics is increasingly making its way into the sector, but there is still a chasm between the specialisms, with people often sitting in siloed teams.  

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Data Analytics Council - Jake Steadman

MRS is putting increased focus and resources into the world of data analytics with a new sub-committee of individuals. The Data Analytics Council has two wide-reaching aspirations:  

  1. Encourage and support those in the research industry to understand, and collaborate more with analytics and data science.
  2. Showcase the research industry as an exciting, innovative and challenging space for advanced analytical skills.  

If you are interested in finding out how you can get involved in the work of the MRS Data Analytics Steering Group email info@mrs.org.uk 

There are already training courses, conferences, awards, webinars and a dedicated network for advanced data practitioners called ADA. Plus you can keep up-to-date on how big name brands are using analytics for commercial success at Research Live.

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The DA blog: MRS Analytics Spotlight

In the latest post on the data analytics blog, Michael Martin talks about the use of data analytics for his clients at The Mix.

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Data Analytics Council

Meet the individuals who support us in delivering our data analytics events, products and resources.

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About Data Analytics

MRS provides a support package enabling organisations to use effective analytics. Read how data analytics is changing the face of market research.

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Data Analytics Blog

Articles from the MRS Data Analytics Council and associated parties

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Training and development

Data analytics tools are evolving and so too are the skills needed to drive them. Our analytics, statistics and insight courses will equip you for the future.
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Company Partner Accreditation

Find out how accreditation can help your organisation deliver effective analytics and insight - as well as secure new commercial opportunities.

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MRS Awards in Data Analytics

To celebrate and recognise the best in analytics, we’ve launched a number of categories within our MRS Awards and Operations Awards.

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Fair Data

Get Fair Data, the organisational mark that demonstrates the fair and ethical handling of your customer data
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Network for advanced practitioners

Sign up, exchange views, discuss new tools and hear from the experts at this specialist network for advanced practitioners of analytics.

Case studies

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Pattern recognition: detangling customer's path to purchase - A SKIM case study

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The empathetic chat-bot: improved generation and analysis of audience qualitative text data - A Pansenic case study

 

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