MRS Awards 2025

Winner:
UKHSA & Basis

Since founding Taylor Nelson Sofrès in 1965, Dr Liz Nelson OBE has been passionate about championing the power of research and insight outside the commercial sphere. This award acknowledges how Liz always fought to ensure research holds on to its social pourpose, as well as being a meticulous researcher herself.

From all of this years winning case studies, the juges selected UKHSA & Basis as the winner.

Antimicrobial resistance (AMR) is a recognised global issue, causing huge health and economic impact. It is a growing threat to our health, our healthcare system, and our society. UKHSA undertook a research project with Basis to identify the prevalence of known AMR microbes in the community to guide policy in the future. Using an innovative approach that fused surveys and questionnaires with lab samples and offered a seamless respondent experience, the response rate exceeded expectations. The resulting dataset will enable UKHSA to design interventions based on robust evidence about which factors make people more likely to pick up AMR microbes.

The judges said:

"This unique study fusing survey data with lab samples to further the understanding of antimicrobial resistance really demonstrates the power of research outside of the commercial sphere. The dataset will enable UKHSA to design interventions that will have a positive impact on global and economic health and is a worthy winner of the Liz nelson Grand Prix award."

Highly commended:
Gallup & World Bank

Winner:
Professor Sharron Hinchliff, Nursing & Midwifery School of Allied Health Professions, University of Sheffield in collaboration with artist Pete McKee.

For: 'Sex lives of the over 50s: Ending the Stigma'

The MRS President's Medal is awarded annually to organisations and individuals that have made an extraordinary contribution to research but does not have the institutional framework to be recognised by the standard MRS Awards programme.

Tackling the long-ignored topic of sexual health in older adults, this research has led to the development of the UK's first sexual rights charter for people over 50, challenging societal taboos and fostering a more open discussion about aging and sexuality.

Dr Sharron Hinchcliff’s research is the first in the UK to identify sex and intimacy as two key components of quality in life of older adults and has been used by the World Health Organisation. Helping to bring Sharron’s work to life is Pete McKee, an artist from Sheffield.

Highly commended:

Professor Michelle Morris, Dr Emily Ennis, Dr Francesca Pontin, Dr Victoria Jenneson & Stephen Clark, University of Leeds with Asda and Sainsburys for ‘Enhancing retailer knowledge and building capacity using consumer data to make healthier and more sustainable food choices.’

Finalists

Professor Reidun Norvoll, YouCount, European Union Horizon 2020 Research & Innovation Programme for ‘Empowering youth and co-creating social innovations and policymaking through youth-focused citizen social science’.

Professor Richard Moorhead, Dr Rebecca Helm & Dr Sally Day, University of Exeter, Dr Karen Nokes, University College London & Paul Gilbert, LBC Wise Counsel for ‘The Post Office Scandal: lawyers’ ethics and ruined lives’

Winner:
Opinium

One of the most sought-after awards of the night, the agency of the year must demonstrate strong financial performance, research innovation and client retention and growth, as well as a diverse and inclusive workplace that enables it s staff to develop professionally and personally. The judges also want to see a strong sense of brand values within the business and a positive contribution to championing research in the wider public arena. Opinium were this year’s stand out winners.

The judges said:

"While standards across the board were sky high, Opinium really stood out to the judges. An agency going from strength to strength, it’s at the top of its game – from its finances to its research to its people-focused culture."

Finalists:

Basis
Blue Yonder Research
IFF Research
Kokoro
STRAT7 Researchbods
The Mix Global

Sponsor:

Winner:
The Mix Global

Innovative thinking, enlightened approaches and new initiatives underpinned by evidence of employee engagement and satisfaction are key ingredients in creating great places to work. But the judges also look for a focus on training and professional development, staff rewards and real opportunities for career progression. It’s clear from the many entries that there is some excellent work being done to create great places to work but the judges singled out The Mix as this year’s winner.

The judges said:

"The Mix Global know the importance of investing in people, and their commitment to their staff and positive values run through the agency. Congratulations on taking home this sought-after award."

Highly  commended: IFF Research

Finalists:

Blue Yonder Research
Sonder Research (formerly Consumer Insight)
IFF Research
Opinium
Superdrug
Tapestry Research
Thinks Insight & Strategy

Sponsor:

Winner:
Opinium Amsterdam

Innovation and new thinking sit at the heart of this award, but the judges also want to see early successes, evidence of a sustainable business model and a commitment to flying the flag for the sector. Spotting a commercial opportunity and moving quickly to make the most of it is also vital and this year’s winners, Opinium Amsterdam did just that.

The judges said:

"Thinking in new ways is always a good place to start in this sector, but to win this award, the judges need more. Opinium Amsterdam delivered, giving evidence of a sustainable business model and early successes after spotting a gap in the market."

Finalists:

Barclays UK
MTM UXR
Pegasus Insight
Potentia Insight

Sponsor:

Winner:
Deep Blue Thinking, Basis & EuroMillions

The winner of the Business Impact of the Year – Global award must demonstrate how research has been used to have a fundamental, wide-ranging and long-term impact on a business and its operations. This year’s award for clients and organisations who have delivered outstanding work outside the UK goes to Deep Blue Thinking, Basis and Euromillions.

The judges said:

"Put simply this was, a ‘very, very good piece of work’. Our winners had to overcome the test of launching a new, unique game that would attract players and boost sales – challenge accepted."

Highly commended:

Dscout & Vodafone

Finalists:

HSBC
Mondelez & Kantar
Shell & Strive Insight

Sponsor:

Winner:
Marks & Spencer, STRAT7 Jigsaw, Mindshare, YouGov & Kantar

In this category, the judges look for effective incorporation of the evidence gained from research and insight into a business or operational strategy that leads a demonstrably positive impact in the business and ultimately the bottom line. This year’s stand-out winner is Marks & Spencer, STRAT7 Jigsaw, Mindshare, YouGov and Kantar.

The judges said:

"Standing out in a highly competitive field, this entry showed some impressive work in how it built a behavioural segmentation that was underpinned by real-time tracking. This managed to spur a turnaround in the fortunes of a major brand."

Finalists:

Boxclever & Abbott Lyon
Holland & Barrett
Kokoro & Whitbread
Virgin Media O2

Sponsor:

Winner:
Health & Safety Executive
 

The In-house Team of the Year award is given to the team that has developed and delivered outstanding work which has helped transform their organisation. Judges will look for evidence of a body of research work which has genuinely affected an organisation’s strategy, orientation, business or way of working. This year’s winner is the Health & Safety Executive.

The judges said:

"If you want to see proof of how research changes lives, look no further. This entry showed how the team had influenced all areas of the business with its new Building Safety Regulator. More communities are now safer as a result."

Highly commended:

Formula E

Finalists:

BT PLC
Google – EMEA Market Insights team
Holland & Barrett
Marks & Spencer (Clothing & Home)
Nexus
Superdrug
The Open University
The University of Warwick
Thinkbox
Virgin Media O2

Sponsor:

Winner:
Streetbees

This was the first year when the judges saw evidence of the far-reaching impact of AI on research innovation. To win the award however, entrants must present to our Dragons’ Den style panel of experts and demonstrate the impact their innovation has had – and crucially could have - on the business, clients and the industry. The role of AI and its potential dominated the lengthy judges’ debate with Streetbees emerging as the eventual winner.

The judges said:

"For the first time, this year all of our entries for this category featured some form of AI, but Streetbees went a step further. They enhanced, rather than replaced, more traditional research with a human and holistic approach."

Highly commended: 

Deloitte Digital

Finalists:

Audience Strategies
British Gas Services & Solutions
Focaldata
Inspirient & Verian

Sponsor:

Winners:
Taiye Akin-Akinyosoye, Truth Consulting
Laura Gafforio, The Good Side

The future of the research profession relies on the young people who are making their way within it. The sector thrives on their creativity, ideas and the quality of their thinking. Entrants need to demonstrate these qualities as well as acting as a young ambassador for research, sharing their skills and helping to develop their colleagues. Once again, the quality of entrants in this category was very strong and the judges decided to select two winners. This year’s joint winners are Taiye Akin-Akinyosoye from Truth Consulting and Laura Gafforio from The Good Side.

The judges said:

"Both Taiye and Laura have all the hallmarks of excellent researchers, and whether they’re amplifying the voices of others or innovating with new ways of storytelling, they’re helping to move the sector forward."

Finalists:

Mimi Alford-Hamburg, Deloitte Digital
Eliza Arkuszewska, Opinium
Thea Hatfield, Quantum
Miriam Makin, Dectech
Dan Lemmon, Basis Social
Ruby-Mae Radcliffe, PA Consulting
Zoe Rivlin, Opinium
Sian Topp, Strive Insight
Benedict Vigers, Gallup
Eloise Wroe Wright, STRAT7 Jigsaw

Sponsor:

Winner:
Amanda Hammond, Sky

Young researchers can contribute enormously to client teams both within the research and insight disciplines and beyond. Judges look for someone who is a key part of their team, communicates effectively both internally and externally and who have made a real impact on the wider business. This year the judges chose Amanda Hammond of Sky as the winner.

The judges said:

"Amanda has been creative and effective in her work at all levels of the business, liaising with and influencing the C-suite on major projects. Her championing of the sector within education as an MRS Careers Ambassador also hasn’t gone unnoticed – a worthy winner."

Finalists:

Leanne Clegg, BT PLC
Amelia Stevens, Superdrug

Sponsor:

Winner:
Thinkbox, Ebiquity, EssenceMediacom, Gain Theory, Mindshare & Wavemaker UK

Profit Ability 2 is the first post-Covid analysis of advertising’s financial impact. It brought advertising’s collective knowledge bang up to date in eye-watering detail. It proved advertising’s incredible strength as a business investment, showing that all forms of advertising pay back, especially when sustained effects are measured. A massive collaboration (5-agencies, 141-brands), the study built a vast econometric meta-analysis of advertising effectiveness, covering £1.8 billion of media spend. Just months after launch it is already the new touchstone for advertising effectiveness research. As one advertiser described it: “The best effectiveness research I’ve seen”.

The judges said:

"The econometrics team really impressed the judges. They analysed huge data sets that stretched across multiple media channels and payback points, bridging the knowledge gap around advertising effectiveness – to the gratitude of planners from many brands already."

Finalists:
Curve Analytics & BAT
PSA Consultants, Mars Snacking & Radius Insights
The Nielsen Company (LLC) & Google

 Sponsor:

Winner:
JCDecaux, Talon & Nielsen

JCDecaux collaborated with location experts CACI, OOH experts Route and measurement experts Nielsen to prove that the impact of OOH in MMM is often underestimated. By using more accurate input data we were able to identify an improvement in OOH’s prediction of incremental sales and an increase in ROI for the channel, in our case by 42%! This crucial result will impact how OOH is evaluated and with a clearer impact of the media, changes in how budgets are allocated in the future. 

The judges said:

"This entry found an innovative solution to an age-old problem within Marketing Mix Modelling. They made a real breakthrough in advertising effectiveness, helping businesses save on precious ad spend."

Finalists:
BBC Audiences
Behaviorally
British Gas Services & Solutions
Essity & Kantar

 Sponsor:

Winner:
Campaign Against Living Miserably, MoneySuperMarket, UM & Dynata

Since the beginning of the cost-of-living-crisis, suicide prevention charity CALM (Campaign Against Living Miserably) has seen a 43% increase in calls to their helpline regarding financial difficulties impacting mental health. To fulfil their mission to stand together against feeling hopeless, and to show that life is always worth living, CALM teamed up with MoneySuperMarket Group, UM and Dynata to understand how they can get society talking about how financial difficulties are impacting mental health, so that people can get help before it is too late.

The judges said:

"We loved how this research got to the bottom of the issues and led to a sea-change in the way people talk about money. Well done on a fantastic entry, and a real breakthrough."

Highly commended:

Freemavens & GH Mumm

Finalists:

Basis & Gen
Basis & Currys
Mindshare UK
The Nursery Research & Planning, Hearts & Science & Go. Compare
The Mix Global

Sponsor:

Winner:

Opinium, Workspace & Sign Salad

And:

Basis & Sage

Opinium, Workspace & Sign Salad:

Post-pandemic, attitudes towards where and how we work have fundamentally shifted. Workspace, London’s leading provider of flexible and customisable workspaces, wanted to understand how changing relationships with how we work have influenced business decision making. Often B2B research focuses on ultra-rational ‘tick box’ factors. Opinium and Sign Salad sought to challenge this precedent, exploring how B2B decisions are far more influenced by changing socio-cultural factors and emotional values than we traditionally acknowledge by focusing on how we capture, distil, and understand the human element of SME decision making and the impact this has.

The judges said: 

"Opinium, Workspace & Sign Salad stood out in terms of the team’s innovation and the way they shifted client focus from product to what really matters – people."

Basis & Sage

Basis & Sage Customer Insight used an innovative, multi-modal approach including AI-driven content analysis and a stakeholder engagement programme, to successfully insert a customer narrative at the heart of Sage’s strategy development process. Jon Cowan, Chief of Staff to the CEO at Sage, summarises the impact: “This insight struck a chord with our leadership… gave us the confidence that the signals we were seeing in the future market were reflected by the needs of our customers on the ground… set the customer imperative for our new strategy and evidenced the headroom potential we can capture in our existing categories.”

The judges said:

"Basis & Sage had a huge task, but they made it look easy. Using AI, they synthesized swathes of online data about challenges faced by SMEs, and created a multi country qual and quant study that changed stakeholders’ perception of the value of research."

Finalists:

Kantar & Google
Cambridge University Press & Assessment & Northstar/HarrisX
Sage & STRAT7 Jigsaw
Thinkbox

Sponsor:

Winner:
Ministry of Justice, His Majesty Prison & Probation Services & Thinks Insight & Strategy

His Majesty Prison & Probation Services (HMPPS) faced a strategic challenge – attracting sufficient numbers of applications to new roles to ensure safe and effective management of England and Wales’ services. Commissioned by the Ministry of Justice, we took an iterative, phased and in-situ approach to research to inform creative development of a recruitment campaign for HMPPS, through research with current staff at prisons and probations offices, as well as the campaign target audience. This led to an aspirational but realistic campaign and an increase in applications for roles by 138% in priority locations to address this pressing challenge.

The judges said:

"Prison officer is a role that is hard to recruit for and even harder to train, so the Ministry of Justice and H M Prisons & Probation Services really needed to nail this ad. Enter Thinks Insight & Strategy, who developed a bold, honest, but human campaign."

Finalists:

BAMM, McDonald's & Leo Burnett
Basis & CRUK
buzzback & Mondelez
VCCP & Cowry Consulting
Progressive

Winner:
The Good Side & Movember

The Good Side partnered with Movember to research young men’s engagement with ‘The Manosphere’; online influencers championing narrow definitions of hyper-masculinity. The multi-stage research combined semiotic analysis, anonymous Discord discussions, peer-led research and a quantitative study to delve into this cultural phenomenon. Centering young men’s voices brings a fresh perspective to the issue, shifting from vilifying young men towards understanding their needs. Insights are shaping the sectors’ understanding of young men today and concerned organisations have joined a Community of Practice to develop innovative solutions to support young men and counteract the mainstreaming of harmful masculinity narratives.

The judges said:

"No stone was left unturned in this truly exceptional project. The Good Side & Movember were able to better understand mental health challenges among young men. From the meticulous analysis to the emotive multimedia presentation of the findings, it was outstanding."

Finalists:

MESH Experience, LATAM Airlines & Lawes Consulting
Quantum Consumer Solutions
The Outsiders, Leo Burnett, Peek Content & Do You Research

Sponsor:

Winner:
Gallup & World Bank

Since 2011, the partnership between the Global Findex and Gallup has filled a key data gap. It is the only global source of gender-disaggregated, harmonised, comparable insights into financial behaviours. The Global Findex includes hundreds of indicators based on interviews with more than half a million people in over 140 countries. The Global Findex database has become an invaluable source for development institutions, including the United Nations, which uses it to track progress on the Sustainable Development Goal 8.10.2 on financial inclusion; the G20; and over 20 nations, which use it to define and track their national financial inclusion strategies.

The judges said:

"Gallup and World Bank found a data gap, and they filled it. The Global Findex has been a priceless tool, helping development institutions to better understand and define and track their financial inclusion strategies."

Finalists:

Lloyds Banking Group & Dectech
Fair4All Finance, NatWest Group, Ipsos UK & ClearView Research
CALM (Campaign Against Living Miserably), MoneySuperMarket, UM & Dynata
VERVE & Principality Building Society

Sponor:

Winner:
UKHSA & Basis

Antimicrobial resistance (AMR) is a recognised global issue, causing huge health and economic impact. It is a growing threat to our health, our healthcare system, and our society. UKHSA undertook a research project with Basis to identify the prevalence of known AMR microbes in the community to guide policy in the future. Using an innovative approach that fused surveys and questionnaires with lab samples and offered a seamless respondent experience, the response rate exceeded expectations. The resulting dataset will enable UKHSA to design interventions based on robust evidence about which factors make people more likely to pick up AMR microbes.

The judges said:

"This project really wowed the judges. It tackled the rising threat of antibiotic resistance by combining survey data, lab samples and N H S records. It lays a foundation for combatting one of the biggest health threats of our time. Excellent work."

Highly commended:

Hall & Partners & Roche (SMA)

Finalists:

Macmillan Cancer Support & Yonder
See Research & Mantara Health Ltd

Winner:
Vodafone UK & Thinks Insight & Strategy

Vodafone UK’s everyone.connected initiative aims to close the digital divide for some of the most disadvantaged in society, such as people experiencing financial hardship, refugees and asylum seekers. In 2023, Vodafone UK commissioned Thinks Insight & Strategy to conduct research to inform the initiative’s development, building on the 2 million people they have already supported with connectivity since 2021. Filmed ethnographic interviews have provided powerful stories, helping to raise awareness of the lived realities of digital exclusion. Feedback from our participants shows participation has beneficially impacted them, due to gaining connectivity and skills. For some, this has been transformational.

The judges said:

"How often can we say participants leave a study better off for having participated? So much thought was put into the experience of taking part in the research itself, and the project even helped to build participants’ digital skills."

Highly commended:

PA Consulting & Meta

Finalists:

Lacuna Agency (formerly 7th Sense Research UK)
ClearView Research & Impact on Urban Health
Paramount & Tapestry Research
Verian

Sponsor:

Winners:
Gallup & Lloyd's Register Foundation

The Lloyd’s Register Foundation World Risk Poll, powered by Gallup, is the first global survey of experience and perception of risk. Over three waves, the World Risk Poll has so far surveyed over 400,000 people in more than 140 countries and 160 languages. Surveys are nationally representative and cover many topics around risks to safety. The World Risk Poll has been instrumental in driving some national legislative change on workplace harassment, operates as a proxy for tracking progress against a UN initiative on disaster early warnings, and is widely referenced at global summits and in academic research.

The judges said:

"This unique study was long overdue, and it helped to change laws, support academia and influence international debates on global risk. Congratulations on making the world a safer place for all of us."

Finalists:

Bilendi & respondi & Zinc Network
Google, MTM & Ipsos
Shell, Opinium, Dynata, Infotools, Strat 7 Jigsaw, Incite & Kantar

Sponsor:

Winner:
Internet Matters & BMG Research

The digital world offers children creativity and fun, yet many face online harms. Addressing these dangers while preserving the benefits of digital engagement is a key policy challenge.

Children’s online lives are often discussed simplistically— as good or bad. Together Internet Matters and BMG Research have changed that through a holistic mixed-methods study that uses a 360-degree perspective to assess the digital world’s impact on children’s emotional, social, developmental and physical wellbeing.

As the Online Safety Act is enforced, the study has informed Internet Matters’ advice to parents, and driven action from tech companies and regulators to safeguard children online.

The judges said:

"Internet Matters & B M G Research managed to provide unparalleled insights into the reality of children’s online behaviour. The research didn’t stop there though, and the outcomes have worked their way from families all the way up to policymakers."

Finalists:

MESH Experience & Boots Media Group
Mindshare UK
MTM & BBC
Tapestry & BBC

Sponsor:

Winner:
Basis & Which?

200,000 consumers lose half a billion pounds annually to ‘authorised push payment’ scams. Consumer champion Which? worked with Basis to uncover evidence to convince policymakers to address the gap in consumer protection for these scams. Our innovative qualitative approach used psychotherapeutic techniques to understand and contextualise behaviour around scams.

The resulting ‘Psychology of Scams’ Report showed how victims are often defrauded when beyond their emotional ‘window of tolerance’ and more susceptible. Which? used this to push Parliament to shape legislation, meaning many more victims are reimbursed. Today, Which? is using the findings to develop recommendations for banks to improve protections.

The judges said:

"This innovative, qualitative approach incorporated psychotherapy tools to delve that bit deeper into people’s implicit thinking, and made a real impact in parliamentary legislation to support scam victims."

Finalists:

Cspace, Visa & Hall & Partners
Curve Analytics & Asahi Europe & International
Google & The Behavioural Architects
CALM (Campaign Against Living Miserably), MoneySuperMarket, UM & Dynata

Sponsor:

Winner:
Verian (Video sharing platforms)

Much of the content available on Video Sharing Platforms aims to entertain and inform, but some puts users at risk of harm. VSPs are required to include measures which protect users, but there is limited evidence about how effective these are, how users interact with them, and what works best. Verian’s Behavioural Practice worked with Ofcom to develop a cutting-edge VSP simulation to research users’ behaviours and test a range of interventions aimed at allowing them to make more informed viewing decisions. The results provided Ofcom with robust evidence that supports its critical work as the UK’s online safety regulator.

The judges said:

"Verian’s video sharing platforms entry was highly robust and innovative in its approach. This study into online safety in video sharing platforms informed Ofcom policy at the highest level."

Highly commended:

Verian (Social housing reform)

Finalists:

Lacuna Agency (formerly 7th Sense Research UK)
Impact on Urban Health, Opinium & ClearView Research

Winner:
Mindshare UK

Although UK consumers recognise the importance of sustainability, more immediate concerns often take priority. Even with sustainable aspirations, for many it is a high-effort task accompanied by overwhelmingly negative messaging.

Our research, driven by Mindshare’s ‘Good Growth’ philosophy, uncovered a surprising trend – many consumers are unknowingly adopting sustainable behaviours, providing opportunities for brands to have a different kind of sustainability conversation.

We explored how everyday behaviours, motivated by factors like cost savings or convenience, can align with sustainability goals. By understanding these “accidentally sustainable” actions, brands can engage consumers in a more positive and empowering way about sustainability.

The judges said:

"The judges were impressed by a seriously thorough, in-depth view of consumer attitudes and behaviours. As it turns out, people are more ‘accidentally sustainable’ than they might realise."

Finalists:

CSpace, JLR
Southern Water & Dectech
SGN & STRAT7 Jigsaw
VERVE & Cadent

 Sponsor:

Winner
Sarah Jenkins & Eve Robertson, Magenta

Qualitative Alchemy: Transforming Cultural Nuances into a Global Strategy” by Magenta Research demonstrates excellent multi-method qual, and also showcases how to land insight in a truly compelling and creative way. The study culminated in a sensory workshop that used sights, sounds, smells and even culminated in a game of Top Trumps!

The judges said:

"Magenta's winning entry study stood out for us as a masterclass in the power of qualitative research to drive business success across culturally diverse markets."

Highly commended:

Stephanie Holland, Hush Research & Strategy & Joe Bonnell, Open Questions

Finalists:

Lucy Banister, The Nursery Research & Planning

Sponsor:

Winner:
Stravito for Stravito Assistant

Using state-of-the-art generative AI, Stravito Assistant is a conversational and context aware search engine specifically developed for insights discovery to support data-driven decision making at scale. Designed as an insights companion for research professionals, Stravito Assistant helps to automate workflows and to navigating complex knowledge spaces easily and in an accessible manner.

The judges said: 

“Amongst an outstanding field of finalists, Stravito Assistant stands out with a solutions clearly tailored to the work of research professionals. We were particularly impressed with the work that went into making Stravito Assistant accessible and delivering value for a wide range of clients across many research categories."

Finalists:

Ayda for AydaTrust
Google for "Persona - Google Pixel Insights Assistant"
Streetbees for SBXster

Sponsor:

Winner:
Fineline mr & NFU Mutual

By shifting from researching the mid-sized corporate market as a ‘business’ to researching as human decision-makers and putting insight at the centre of business prioritisation with senior audiences, this project transformed how NFU Mutual intend to prospect, engage and retain customers.

Insight was brought to life through myth-busting to challenge perceptions and multi-media personas to connect those decision-makers to this market.

The research drove a decision to refocus the marketing strategy, redesign the customer contact strategy, and roll out new training across NFU Mutual’s agency network. It created a precedent for putting customer insight at the centre of business decision-making.

The judges said:

"This year’s winner managed to shift their internal research focus, and their clients’ focus too. They have helped clients to see customers as human decision makers – not just mid-sized corporations."

Highly commended:

Linney & McDonalds
Marks & Spencer (Clothing & Home)

Finalists:

BBC
IAB UK
Kokoro Global & Costa
Redblue & Samsung
Trinity McQueen & The Very Group

Sponsor:

Winner:
Futuresight

The Communications Consumer Panel (CCP) wanted to explore the experiences of communication services amongst consumers, citizens and microbusinesses across the UK.  Much has been made about the digital divide and how those living and working in rural and remote areas struggle in a digital world compared with those in more urban environments. Futuresight produced three broadcast quality films to document the diversity of experiences amongst rural and remote communities, consumers in inner cities and microbusinesses across the UK.  The films have helped the CCP connect individuals and communities directly with stakeholders, encouraging them to confront reality and bring about policy change.

The judges said:

"This work has helped a public body connect the people and communities they represent with stakeholders in a really meaningful way, driving important policy change."

Finalists:

Citrine Research
The Word Is Out
Wren Insight, John Lewis Partnership, Penguin Random House Group

Sponsor: