Mrs-awards-wws

We are delighted to announce the finalists for the MRS and Research Live Awards 2024. With over 280 entries across all categories the high quality impressed the judges who had to make some difficult decisions.

Congratulations to all our finalists! Being shortlisted is a brilliant achievement.

The winners will be announced at our black-tie dinner taking place on the 2 December in the Grand Hall of Old Billingsgate, London.

Find out more and book your place

SHORTLISTED FINALISTS

APPLICATION OF ANALYTICS

Sponsored by
Bilendi-Respondi
Finalists
Curve Analytics & BAT
PSA Consultants, Mars Snacking & Radius Insights’
The Nielsen Company (LLC) & Google

Thinkbox, Ebiquity, EssenceMediacom, Gain Theory, Mindshare & Wavemaker UK

APPLICATIONS OF RESEARCH                          

Sponsored by

TheRichmondMarketInsightForum

Finalists
Basis & Currys
Basis & Gen
CALM (Campaign Against Living Miserably)
Freemavens & GH Mumm
Mindshare UK
The Mix Global
The Nursery Research & Planning, Hearts & Science & Go. Compare

APPLICATIONS & IMPACT OF DATA

Sponsored by

Sigdiff

Finalists
BBC Audiences
Behaviorally
British Gas Services & Solutions
Essity & Kantar
JCDecaux, Talon & Nielsen

CREATIVE DEVELOPMENT RESEARCH (Jeremy Bullmore Award)

Finalists
BAMM, McDonald’s & Leo Burnett
Basis & CRUK
buzzback & Mondelez
Ministry of Justice, His Majesty Prison & Probation Services & Thinks Insight & Strategy
Progressive
VCCP & Cowry Consulting

CULTURAL INSIGHTS (Virginia Valentine Award)

Sponsored by

Truth Logo_Colour

Finalists
MESH Experience, LATAM Airlines & Lawes Consulting
Quantum Consumer Solutions
The Good Side & Movember
The Outsiders, Leo Burnett, Peek Content & Do You Research

FINANCIAL SERVICES RESEARCH

Sponsored by

Howden

Finalists
CALM (Campaign Against Living Miserably), MoneySuperMarket & UM
Fair4All Finance, NatWest Group, Ipsos UK & ClearView Research
Gallup & World Bank
Lloyds Banking Group & Dectech
VERVE & Principality Building Society

HEALTHCARE RESEARCH

Finalists
Hall & Partners & Roche (SMA)
Macmillan Cancer Support & Yonder
See Research & Mantara Health
UKHSA & Basis 

INCLUSIVE RESEARCH (MRSpride Award)

Sponsored by

/img/YouGov.JPG


Finalists
ClearView Research & Impact on Urban Health
Lacuna Agency (formerly 7th Sense Research UK)
PA Consulting & Meta
Paramount & Tapestry Research
Verian
Vodafone UK & Thinks Insight & Strategy

INTERNATIONAL RESEARCH

Sponsored by
Empower-black


Finalists
Bilendi & respondi & Zinc Network
Gallup & Lloyd’s Register Foundation
Google, MTM & Ipsos
Shell, Opinium, Dynata, Infotools, Strat 7 Jigsaw, Incite & Kantar

MEDIA RESEARCH

Sponsored by
Facefacts-caro

Finalists
Internet Matters & BMG Research
MESH Experience & Boots Media Group
Mindshare UK
MTM & BBC
Tapestry & BBC

MRS B2B NETWORK AWARD FOR BUSINESS-TO-BUSINESS RESEARCH

Mrs-networks-B2B

Finalists
Basis & Sage
Cambridge University Press & Assessment & Northstar/HarrisX
Kantar & Google
Opinium, Workspace & Sign Salad
Sage & STRAT7 Jigsaw
Thinkbox

NEW CONSUMER INSIGHTS

Sponsored by

Criteria_Fieldwork

Finalists
Basis & Which?
CALM (Campaign Against Living Miserably), MoneySuperMarket, UM & Dynata
Cspace & Visa
Curve Analytics & Asahi Europe & International
Google & The Behavioural Architects

PUBLIC POLICY/SOCIAL RESEARCH


Finalists
Impact on Urban Health, Opinium & ClearView Research
Lacuna Agency (formerly 7th Sense Research UK)
Verian (Video sharing platforms)
Verian (Social housing reform)

SUSTAINABILITY RESEARCH

Sponsored by

IFFResearch


Finalists
Cspace & JLR
Mindshare UK
SGN & STRAT7 Jigsaw
Southern Water & Dectech
VERVE & Cadent 

Partner Awards finalists

ACTIVATION OF INSIGHT (MRS/AURA AWARD)

 
AURA

Finalists
BBC
Fineline mr & NFU Mutual
IAB UK
Kokoro Global & Costa
Linney & McDonalds
Marks & Spencer (Clothing & Home)
Redblue & Samsung
Trinity McQueen & The Very Group 

BEST TECHNOLOGY INNOVATION  (MRS/ASC AWARD)


 ASC


Finalists
Ayda for AydaTrust
Google for “Persona – Google Pixel Insights Assistant”
Stravito for Stravito Assistant
Streetbees for SBX

MRS/ICG AWARD FOR INDEPENDENT CONSULTANTS

 
Icg-logo-234


Finalists
Citrine Research
Futuresight Business Intelligence
The Word Is Out
Wren Insight, John Lewis Partnership & Penguin Random House Group

QUALITATIVE EXCELLENCE AWARD (AQR Award)


AQR

Finalists
Lucy Banister, The Nursery Research & Planning
Stephanie Holland, Hush Research & Strategy & Joe Bonnell, Open Questions
Sarah Jenkins & Eve Robertson, Magenta

Research Live Awards finalists

AGENCY OF THE YEAR

Sponsored by

 Q2Q-logo

Finalists
Basis
Blue Yonder Research
IFF Research
Kokoro
Opinium
STRAT7 Researchbods
The Mix Global

BEST NEW VENTURE

Finalists
Barclays UK
MTM UXR
Opinium Amsterdam
Pegasus Insight
Potentia Insight

BEST PLACE TO WORK

Sponsored by

I-view-logo

Finalists
Blue Yonder Research
IFF Research
Opinium
Sonder Research (formerly Consumer Insight)
Superdrug
Tapestry Research
The Mix Global
Thinks Insight & Strategy

BUSINESS IMPACT OF THE YEAR – GLOBAL

Sponsored by

Rigour-research-logo

Finalists
Deep Blue Thinking, Basis & EuroMillions
Dscout & Vodafone
HSBC
Mondelez & Kantar
Shell & Strive Insight

BUSINESS IMPACT OF THE YEAR – UK

Sponsored by

Potentia Logo

Finalists
Boxclever & Abbott Lyon
Holland & Barrett
Kokoro & Whitbread
Marks & Spencer (Clothing & Home), STRAT7 Jigsaw, Mindshare, YouGov & Kantar
Virgin Media O2

INNOVATION OF THE YEAR

Sponsored by

Quirks_Media

 Finalists
Audience Strategies
British Gas Services & Solutions
Deloitte Digital
Focaldata
Inspirient & Verian
Streetbees

IN-HOUSE TEAM OF THE YEAR

Sponsored by
We-live-context-logo-2
Finalists
BT Group
Formula E
Google – EMEA Market Insights team
Health & Safety Executive
Holland & Barrett
Marks & Spencer (Clothing & Home)
Nexus
Superdrug
The Open University
The University of Warwick
Thinkbox
Virgin Media O2

YOUNG RESEARCHER OF THE YEAR – CLIENT

Sponsored by

Opinium

Finalists
Leanne Clegg, BT PLC
Amanda Hammond, Sky
Amelia Stevens, Superdrug

YOUNG RESEARCHER OF THE YEAR – SUPPLIER

Sponsored by

Keen-as-mustard-logo

Finalists
Taiye Akin-Akinyosoye, Truth Consulting
Mimi Alford-Hamburg, Deloitte Digital
Eliza Arkuszewska, Opinium
Laura Gafforio, The Good Side
Thea Hatfield, Quantum
Dan Lemmon, Basis Social
Miriam Makin, Dectech
Ruby-Mae Radcliffe, PA Consulting 
Zoe Rivlin, Opinium
Sian Topp, Strive Insight
Benedict Vigers, Gallup
Eloise Wroe Wright, STRAT7 Jigsaw

FTN_1510-promo2

Photos from MRS Awards 2023

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Winners and finalists:

Premier Awards

 

Winners:
Gallup, Harvard T.H. Chan School of Public Health and Global Alliance for Improved Nutrition for ‘The Global Diet Quality Project’

Harvard-University-Logo

Gallup-logo

Gain-Logo



Channel 4 and Clear Channel in partnership with Backlight and The Good Side for ‘Black Owned Businesses: The UK’s Untapped Business Potential’

 Clear_Channel_logo1

The Good Side Logos

C4

Since founding Taylor Nelson Sofrès in 1965, Dr Liz Nelson OBE has been passionate about championing the power of research and insight outside the commercial sphere. The Liz Nelson Grand Prix for Social Impact was created to cement that ethos in the programme.

This year there was such a diversity of winning entries the judges have decided to award two Liz Nelson Grand Prix for social impact to two very different projects.

The judges thought that Gallup, Harvard T.H. Chan School of Public Health and Global Alliance for Improved Nutrition demonstrated the power of evidence to make changes across geographies and for diverse projects and were impressed with the decision to make the research openly available and the commitment to its wide dissemination. They thought the project demonstrated immediate impact and had considerable future potential.

The research from Channel 4 and Clear Channel in partnership with Backlight and The Good Side demonstrated how research could have immediate impact by creating practical benefits in the development of programmes to improve participation in business ownership.

Sponsor:

Melbury Wood logo

Winner:
University of Oxford

Oxford Uni logo

The University of Oxford conducted a study to understand the proneness to extreme violence amongst online users. This Research develops a novel method of assessing the risk that online users will engage in acts of violent extremism based on linguistic markers detectable in terrorist manifestos. It involved comparative NLP analysis across 15 manifestos from violent to moderate political stances.

The work confirmed the identification of linguistic markers for groups prone to acts of violent extremism. The assessment framework may prove useful to police and security professionals in helping assess the risk that online users will engage in offline violence.

Finalists:

Colombe Ladreit, Bocconi University

The Institute for Social Policy, Housing, Equalities Research (I-SPHERE) (Heriot-Watt University) and GISS (Bremen)

University of Essex, iCARP and the National Institute for Health and Care Research

 

Research Live Awards

 

Winner:
MTM

MTM_Logo_White_RGB

This award is one of the most prestigious and hotly contested of the night. It seeks to recognise agencies which have produced innovative research, excelled financially and cultivated an inclusive, supportive workplace culture, all while flying the flag for the research sector. This year, the competition was fierce, as was the judges’ debate. Ultimately, the agency which came out on top was MTM, who are crowned Agency of the Year 2023.

The judges said:

“While the standard of submissions in this category was exceptional, MTM stood out for their excellent, clearly-communicated entry. Their impact on the industry has been huge, the level of investment within their organisation is massive, and their financials are exceptional. Their diversity and inclusion focus is also genuine and admirable. To be so strong in each of those areas was unparalleled. It’s a pleasure to award them Agency of the Year.”

Finalists:

Basis Research Group
Beano Brain
Boxclever
Differentology
DJS Research
FlexMR
IFF Research
Kokoro
Opinium
Savanta
VERVE

Sponsor:

Prevision

Winner:
Kokoro

Kokoro_CMYK-02

The best places to work are defined by the professional development they provide to staff, the inclusivity of their workplace culture, and the sense of pride and belonging felt among the team. All-in-all, they put people at the heart of their overall strategy. Based on these criteria, the winner of the 2023 Best Place to Work award is Kokoro.

The judges said:

“We were inspired by Kokoro’s entry. Their graduate scheme is phenomenal, and the time and money that they spend on training is fantastic. They offer a clear path to promotion and rewards for developing skills and responsibilities. Women are well-represented in the company’s leadership and they’ve achieved a zero gender pay gap. The amenities that they offer employees, like their on-site charity shop and chef, are also really unique and attractive.”

Highly  commended: IFF Research

Finalists:

BVA BDRC
DJS Research
Empower Translate
Firefish
Ipsos
Opinium
Zappi

Sponsor:

I-view-london_red

 

 

Winner:
Differentology

Differentology_logo

The Best New Venture award champions the innovative and entrepreneurial spirit of those who have set up new agencies or transformed an existing business or department. Winners must show the uniqueness of their new venture within the sector, as well as their financial sustainability. This year, the agency that did just that is Differentology, which has gone from strength to strength following its management buyout in 2021.

The judges said:

“Differentology’s entry was really compelling. The creation of a commercial business from an internal department felt new, different and meaningful. Their financials are strong, and the data that they shared on the business was impressive. They are very deserving winners of this category.”

Finalists:

Obsurvant
Opinium Amsterdam
Potentia Insight

Sponsor:

Keen-as-mustard-logo

 

Winner:
Human8 & Philips

Human8_Logo_DarkTeal-01

The Business Impact of the Year – Global award celebrates organisations or clients who have delivered outstanding work outside of the UK, using research to shape critical aspects of their businesses on an international scale. This year, Human8 and Philips nailed this brief, and take home the award.

The judges said:

“Human8’s work with Philips on simultaneous continual learning programmes has driven change both to businesses and to underserved communities. Having worked over two years to deliver this insight, their impact has been hugely transformative and commercially successful. Their work is innovative, collaborative and comprehensive – it sounds like an amazing project to be involved with.”

Finalists:

BBC World Service
C Space & Global Hotel Alliance
Deep Blue Thinking & Basis
Formula E & Context
Mars Petcare
McCann Truth Central & General Motors
STRAT7 Incite & Kenvue

Sponsor:

OnePoll

 

Winner:
Deep Blue Thinking & Checkatrade

Checkatrade - Logo

Deep Blue Thinking -Logo

Research is pivotal to businesses in countless ways, influencing operational strategies, business practices, company culture and attitudes. The Business Impact of the Year - UK award recognises the UK organisations that have used research to make a lasting impact on their business. Deep Blue Thinking and Checkatrade win this year’s prize.

The judges said:

“Though the contenders in this category were all strong, Deep Blue Thinking and Checkatrade’s emphasis on the results and impact of their work set them apart from the competition. The way their research evolved into a campaign felt unique, and we were struck by their success in bringing stakeholders on board in a tricky sector.”

Finalists:

BBC
Human8 & Nationwide Building Society
Virgin Media O2
Walnut Unlimited & Sainsburys

Sponsor:

Cint-purple

Winner:
Holland & Barrett

HollandBarrett_primary_logo_reversed_rgb-01

The In-house Team of the Year award spotlights the research and insights team that has made a significant impact on their wider organisation through outstanding work. To award a winner, judges must see evidence of the ways in which a team’s work has led directly to a stronger campaign, programme or way of working. Holland & Barrett takes home this year’s prize.

The judges said:

“We got a genuine feel from their entry of how well Holland & Barrett’s in-house team is working . They’re growing the team quickly and performing well financially, which is particularly impressive given recent economic challenges. It’s also great to see their focus on diversity and inclusion and data integration, which still feels relatively rare in the sector. The considerable impact of their work on the business was clear from their submission.”

Finalists:

BBC
Formula E
Google
HSBC
LADbible Group
Nexus
Reckitt
Sky UK
Youth Sport Trust

Sponsor:

Context Consulting

 

Winner:
Freemavens

Freemavens_logo_RGB

Innovation sits at the heart of our sector and this award recognises the organisation which has introduced a new product, service, methodology or initiative. To win the award, entrants must present to our Dragons’ Den style panel of experts and demonstrate the impact their innovation has had on the business, clients and the industry. Following lively debate, the judges gave the award to Freemavens.

The judges said:

“What Freemavens has achieved in automating data analysis and combining such a range of sources is extremely exciting for our sector. We were impressed with the flexibility of the Tilt platform, the speed with which it can incorporate new data and produce fresh insights, and how accessible it is, particularly for in-house teams facing time and cost pressures. Freemavens’ presentation was clear, well thought out and used compelling examples to bring the team’s work to life.”

Highly commended: Inspirient

Finalists:

Kantar

Sponsor:

Quirks_Media_highres (002)

Winners:
Josh Proctor, jump! innovation and LaShanda Seaman, Opinium
Jump_logo_K

Opinium-logo1

The winner of this award must show evidence of their outstanding personal achievements, as well as their impact on the profession. They should act as a young ambassador for research while extending their skills and sharing them with their colleagues. The quality of entrants in this category was so strong that the judges couldn’t choose just one winner. This year’s joint winners are Josh Proctor from jump! innovation and LaShanda Seaman from Opinium.

The judges said:

“Josh is a huge talent in the industry, and his passion for his work is evident. His commercial impact on his company has been significant. He is committed to developing his professional skills and expanding his knowledge of new techniques. He has done all this while mentoring and assisting younger researchers, acknowledging the barriers that people can face early in their careers by approaching them first.”

“LaShanda is well-known for her strong contributions to the sector, including her qualitative work to ensure diverse perspectives are heard. She has mentored younger people, contributed to industry podcasts, and appeared as a guest speaker at various conferences. She is also on the MRS board, is involved in the Leadership Team of &More, and is an active member of the D&I Policy Council. How she has time for all this alongside doing fantastic work in her day job, we don’t know!”

Finalists:

Ellie Gould, 2CV
Christina Tarbotton, Boxclever
Daniella Mercado, the7stars
Deana Kotiga, Ipsos
Florian Preusser, Kantar Profiles
Garima Agarwal, Purple Audacity Research & Innovation
Hatty Gittins, Kadence International
Morgan Burgess, MTM
Robert McLaren, the7stars
Tom Richer, Differentology/The Bridge Between
Zoe Rivlin, Opinium

Sponsor:

IFFResearch

Winner:
Jigna Taylor, Acacium Group

AcaciumGroup_Stacked_Logo.ScrubBlue-CMYK

In this category, judges turn their attention to client-side researchers that have worked in the sector for less than five years or were aged under 30 as of 1 July 2023. They look for someone who works well within their team, communicates effectively with clients and whose creativity, ideas and aptitude have made a real impact on the wider business. The researcher that most impressed the judges was Jigna Taylor from Acacium Group, who is named client-side Young Researcher 2023.

The judges said:

“Jigna’s focus on continuous development made her stand out. Her work on AI is exciting and really positive for the sector, and her commercial results are impressive, particularly for someone early in her career. She’s clearly keen to learn and do more, and share that with others.”

Finalists:

Joe Blamey, BBC
William Kipping, The Football Association

Sponsor:

Opinium-logo1

 

 

MRS Awards

 

Winner:
Formula E & Meshh

Formula E

Meshh analysed and interpreted data on footfall, dwell time, traffic flow and behaviour collected through spatial analytics sensors, to deliver insights on the fan and sponsor experience at Formula E (the single-seater motorsport championship for electric cars) races. The actions implemented in response to the findings had major implications for the client, including influencing sponsor partnerships and the locations of fan zones and grandstands to best suit each individual venue. Global attendance shot up by over a third as a result.

The judges said:

"Meshh’s work is a fantastic demonstration of the potential of technology when paired with creative, comprehensive analytics and clear communication and data visualisation."

Finalists:
Freemavens
STRAT7 Bonamy Finch & STRAT7 Advisory

 Sponsor:
Bilendi-Respondi

 

 

Winner:
BBC

BBC-Audiences-Logo-Big-Black-Chameleon

The BBC’s new regional initiative to provide value for everyone, ‘Across the UK,’ needed detailed local data which was not readily available and could not be obtained from traditional sources. In response, the team iteratively developed a new tool using digital data from BBC Sounds, which allows them to provide reliable and timely regional data to a wide variety of stakeholders. The insights gained are helping the BBC to target engagement strategies for specific areas, as well as measure the ongoing impact of their programming.

The judges said:

"The Sounds Regional Dashboard is an exceptional extraction, analysis and application of data which was already being generated through BBC Sounds – a very worthy winner in a competitive field."

Finalists:
BBC World Service
Kantar & Philips
STRAT7 Bonamy Finch & STRAT7 Advisory

 Sponsor:

 

Winner:
Channel 4 & Clear Channel in partnership with Backlight & The Good Side

Clear_Channel_logo1

C4

Using a collaborative, mixed-method approach, Backlight and The Good Side explored the realities of being a Black business owner in the UK, with the insights feeding into tailored outcomes and influencing committed investment from decision makers.

The insights have been applied to develop and launch initiatives coming from Channel 4 and Clear Channel which will deliver free advertising opportunities for 15 black-owned businesses, valued at £650,000, as well as further mentorship and masterclasses for many more.

The judges said:

“The iterative approach, together with a well thought out sample structure, which allowed greater understanding of the lived experience of black business owners, and the delivery of tangible solutions all worked to make this entry really stand out.”

Finalists:

Google
Sky & MTM
Vodafone UK & Dectech

Sponsor:

TheRichmondMarketInsightForum

 

 

Winner:
The Outsiders, McDonald's, Leo Burnett, Peek Content & house51

Outsiders-logos_blue_square

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The aim of this research was to inspire a creative approach which would rejuvenate the connection between McDonald’s and its customers. A review of cultural insights was followed by focus groups, film ethnography and in-depth interviews which prioritised representation. The team homed in on the everyday pressures people experience which can be relieved by the occasional ‘sod it’ moment.

Insights delivered around the emotional reactions to an invitation for a McDonald’s allowed the research and creative teams behind this project to create an award winning campaign which has had considerable commercial impact.

The judges said:

“This was the genesis of the ‘Raise your Arches’ campaign, one of McDonald’s most successful ever. Well done to this team who showed that insights and creativity are perfect bedfellows – a clear winner against tough competition.”

Highly Commended: PepsiCo, Zappi & Acacia Avenue

Finalists:

davies+mckerr & John Lewis & Partners
McCann Truth Central & The Electoral Commission

Sponsor:

Q2Q Global

Winner:
VERVE & BBC Studios

BBC-Studio-Logo

Verve-Logo-RGB

BBC Studios and VERVE set out to understand how the decline in popularity of soap operas might be tackled. Exploring how the world has changed since soap operas first graced our screens, interviewing fans on what drives their love for the genre, and semiotic decoding of the nation’s most loved programmes, the VERVE team brought to life what the British public want to see from TV. Using these insights, characters were re-written and new plots created for some of the BBC Studio’s most successful soaps.

The judges said:

“This was an exemplary project which distinguished itself in every way. It shed new light on British culture and gave the BBC a clear plan of action, as evidenced by the client’s ringing endorsement.”

Finalists:

C Space
Jump! Innovation
Sign Salad & GambleAware

Sponsor:

Truth Logo_Colour

 

 

Winner:
Firefish & Barclays

Firefish new logo

In today’s economic environment, Barclays’ brand promise of helping people feel better about money is a challenging task. Firefish’s phased and multi-faceted research prioritised hearing directly from customers, with methods including face-to-face interviews, online focus groups, customer film and digital analysis.

The resulting insight has informed an array of initiatives for Barclays, from its innovation pipeline to its customer experience and marketing campaigns.

The judges said:

“This is an excellent example of research being used to place customers at the heart of decision making. The approach and methodology were well tailored to the category and delivered clear benefits for Barclays through short and longer term initiatives.”

Finalists:

HSBC & Kantar
Ipsos & Visa
Opinium & Direct Line Group

Sponor:

Howden_Corporate_Logo_Poppy_RGB

 

 

 

Winner:
Thinks Insight & Strategy & Worcestershire County Council

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WCC-logo

The Public Health Team at Worcestershire County Council commissioned Thinks Insight & Strategy to identify how they could better support their employees following the stress and low morale caused by the Covid-19 pandemic. Through creative methods including journey mapping, letters to self and conversations with loved ones, the research team immersed themselves in the lived experience of participants and delivered in-depth insight which drove the introduction of new strategies to boost workers’ wellbeing.

The judges said:

“Innovatively designed, thoughtfully deployed and powerfully delivered, Thinks Insight & Strategy’s work exemplifies how research can drive meaningful change in the field of healthcare.”

Finalists:

Boots & Trinity McQueen
Ipsos & Haleon
the7stars

Sponsor:

Sermo-color

 

 

Winner:
Basis Social

Basis-Social-Logo

Basis Social’s work sought to uncover and address the barriers to participation in research among hard-to-reach groups to ensure public policy can be based on truly representative data. The team’s sensitive approach was reflected both in their methodology and in the recommendations made to the Office for National Statistics (ONS). These informed the ONS’ first annual review into the UK statistical system’s progress towards inclusivity, published earlier this year.

The judges said:

“Basis Social’s work encapsulates the spirit of this award. Their careful methodology paid dividends in the quality of insights delivered and will continue to influence research practices well into the future.”

Finalists:

Discovery Research, Basis Research Group Ltd & UKHSA
Kantar & Over The Bloody Moon
MTM & Google

Sponsor:

 

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Winners:
Gallup, Harvard T.H. Chan School of Public Health, Global Alliance for Improved Nutrition

Gallup-logo

Harvard-University-Logo

Gain-Logo

These teams came together to understand eating habits and pinpoint where action is needed to tackle global malnutrition. The resulting Global Diet Quality Project – the world’s first framework for measuring diet quality – offers data on 56 countries, with plans to expand this to 140, and addresses a critical gap in our knowledge of one of humanity’s most pressing issues. With the findings made freely available, this project provides policy makers around the world with an invaluable tool to support public health.

The judges said:

“This winning entry brilliantly demonstrates the vital impact that our industry is able to deliver on a global scale, not just today but for generations to come. Bravo!”

Highly Commended: AKAS

Finalists:

BBC World Service
Bloomberg Media & DVJ Insights

Sponsor:

EMPOWER_final file_no strap

 

Winner:
JCDecaux & Kantar

JCD-logo

KANTAR_Large_Logo_Black_RGB1

By combining JCDecaux’s daily movement figures with Kantar Worldpanel’s household purchase data, this partnership was able to fill a long-standing gap in the industry’s ability to measure the commercial impact of out-of-home advertising. This pioneering solution has been put to the test with several FMCG clients to resounding success, revealing to one such client that out-of-home was delivering an impressive £1.60 return for every £1 spent – the highest return of any of the business’ advertising channels.

The judges said:

“We were struck by JCDecaux and Kantar’s creativity in the collection and analysis of a variety of data sources. The project has had real commercial impact, helping to shape their clients’ strategies and better target investment.”

Highly Commended: 

Thinkbox, Channel 4, ITV, Sky, PWC, Gain Theory, EssenceMediacom, Wavemaker, Mindshare & Acacia Avenue

Finalists:

BMG Research & Ofcom
Giraffe Insights

Sponsor:

Face Facts

Winner:
The Behavioural Architects & Google

The-Behavioural -Architects-nz

BIG_insight_email2019_google

How do people decide what to buy? This is what The Behavioural Architects and Google set out to answer with their project ‘Making Sense of the Messy Middle. Simulating online shoppers’. It examined the decision making process at each stage in the purchasing journey from search through to different points of sale, and found that behavioural science can be just as powerful as discounting. The burgeoning demand for The Behaviour Architects’ research is testament to the commercial influence of these findings.

The judges said:

“In a closely run field, this was our clear winner. It was an extremely clever and thorough piece of scientific testing – an outstanding contribution to purchasing insight.”

Finalists:

Channel 4 & Craft
Kantar & Cadbury
Trajectory, CACI & Fair4All Finance

Sponsor:

Criteria_Fieldwork

 

Winner:
Ipsos

Ipsos-logo-with-transparent-background

The Scottish Jury Research project, led by Ipsos, was the largest mock jury study ever undertaken in the UK, with 64 juries and just shy of 1,000 individual participants recruited. It found that jurors were significantly less likely to favour a guilty ruling if the contentious ‘not proven’ verdict, unique to the Scottish legal system, was available. This groundbreaking conclusion has had a transformative effect – it was instrumental in driving the Scottish Government’s April 2022 announcement that the ‘not proven’ verdict would be scrapped.

The judges said:

“Ipsos’ methodology in staging mock cases and jury deliberations was unique and thought-provoking. They have contributed significantly to the delivery of more effective justice in future cases brought to court in Scotland.”

Finalists:

Madre Brava & Northstar Research/HarrisX
The Football Association, Kick it Out & 2CV
Thinks Insight & Strategy & Centre for Connected & Autonomous Vehicles

 

Winner:
Madre Brava & Northstar Research/HarrisX

Madre-Brava

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Northstar Research/HarrisX helped start-up Madre Brava to raise the profile of their campaign against the climate change countermovement, the “Big Meat” Goliath. Through the deployment of both quantitative and qualitative research, Madre Brava attained an enhanced understanding of their audiences, influenced their media narrative and gained valuable publicity in The New Statesman and Politico. The business’ stated aim is to achieve 100% sustainable, healthy, affordable food for all and the research has helped it to secure further funding, enabling their lean three-person team to continue their important work.

The judges said:

“Through their creativity and ambition, this year’s winners have helped underscore for policymakers and the public the link between the ‘Big Meat’ Goliath and climate change, driving meaningful change which will be crucial for the world to reach net zero by 2050.”

Finalists:

BBC, ITV, C4, Channel 5, Sky, UKTV, Ipsos & CAST
Ipsos & Google
Mars Petcare

 

 

 

Partner Awards

 

Winner
Hush Research & Strategy

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‘Reinventing Ollie’ by Hush Research & Strategy is an excellent example of how multi method qualitative research, including stakeholder interviews, Psychology Ai Analysis, In-home Observation, and Semiotic Analysis, can provide deep insights resulting in great benefits for parents, clients and most importantly, sleeping babies!

The judges said:

"The Reinventing Ollie case study stood out this year as a great example of how insightful Qual can successfully help a brand evolve and reinvent itself.”

Highly Commended:

antedote & Saga

Finalist:

Magenta

Sponsor:

AQR

 

 

Winner:
Nexxt Intelligence for inca SmartProbe API

Next Intelligence's Inca Smarprobe product enables intelligent dynamic follow-up questions based on the responses to open ended quantitative survey questions through the injection of advanced language models. In a short time, they have a proven approach loved by clients that has delivered actionable insight that would never have been found with traditional methods.

The judges said:

'"We were highly impressed with this innovation using AI and latest LLMs to evolve traditional verbatim questions with code can be easily embedded in multiple survey platforms. We appreciated their approach to only release product options involving the use of AI that are tested for efficacy and ethics."

Finalist:

Signoi Ltd for Alethai
Survey Tester, powered by 2x4 for Survey Tester

Sponsor:

ASC logo

Winner:
BookTrust

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From entirely redesigning its approach to targeting families with early-years children and developing a new antenatal pilot programme, to identifying new partner organisations to help reach target audiences, this insight has impacted every operational facet of BookTrust, the UK’s largest children’s reading charity. This has been supported by a concerted effort to embed research within the organisation’s culture, including involving board members and senior leaders in live projects.

The judges said:

“BookTrust has threaded its insight the whole way through the organisation and beyond, to its 6,000 partners across the UK where it will drive further engagement. Impressive!”

Finalists:

Fred Olsen, Trinity McQueen & PLH
Holland & Barrett
ICAS (Institute of Chartered Accountants of Scotland)

Sponsor:

AURA

Winners:
McCann Truth Central & Prologis

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Prologis-Logo

This project sought to tackle preconceptions about the logistics industry by engaging people both inside and outside of the sector. McCann Truth Central adopted a mixed-method approach incorporating proprietary methodology which utilised extensive open text data capture and linguistic analysis.

The outcome was a data rich whitepaper which is allowing Prologis, a leading logistics real estate business, to open more informed conversations with government and wider industry. It is amplifying the voices of logistics workers, shifting public perceptions and showcasing the opportunities offered by a career in the sector

The judges said:

“This is a superb paper, delivering invaluable insight through innovative and flexible methodology, to help Prologis and its industry promote itself and reach its potential. Excellent work!"

Highly commended: Verve & Sky Business

Finalists:

Acxiom & MTM
Northstar Research/Harris X, Amadeus & Fire on the Hill
Opinium & Kraft Heinz

Sponsor:

BIG

 

Winner:
Untapped Innovation & BookTrust

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BookTrust, the UK’s largest children’s reading charity, had an ambitious five-year strategy to further its work with families from low-income or vulnerable backgrounds. To guide this strategy, Untapped Innovation conducted innovative qualitative research with target families, alongside semiotic analysis and social listening, centring on both children’s and parents’ needs. From here, a number of exciting ideas were developed and prototyped, as well as the creation of actionable tools to assess future innovation. The outcomes have transformed the organisational mindset and will guide the charity for years to come.

The judges said:

“This project shows the very best of what can be achieved when bringing together a bespoke team of independents – a fantastic creative range of research methods to drive a programme of innovation and long-lasting impact for the client.”

Highly Commended: PS Research

Finalists:

HUSH Research & Strategy
Moorcroft Market Research
White Rabbit Research, Deep Blue Thinking & AP Research

Sponsor:

ICG

 

 

Every year, a select few winners and finalists from our awards show us how they have used research in projects by providing case studies. Click below to see case studies from previous years.

Awards case studies 2023

Awards case studies 2022

Awards case studies 2021

Awards case studies 2020

Awards case studies 2019 

Awards case studies 2018

Awards case studies 2017

Awards case studies 2016

Awards case studies 2015

Awards case studies 2014

Awards case studies 2013

Awards case studies 2012

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