MRS Awards 2020

In these challenging times, it is more important than ever to remind business, government and society that the research sector is vital both to the economy and for giving a voice to citizens and consumers.

The winners of the MRS Awards 2020 were announced via an online broadcast on 7 December. Together with our finalists they draw attention to research's ability to drive innovation, inspire change and deliver results and make a clear statement about our existence and the strength with which we will emerge from this crisis.

View this year’s souvenir awards book to see all of this year’s winners and read why the judges chose them.

With thanks to our category sponsors and partners:

Premier Awards

MRS PRESIDENT’S MEDAL

Winner
Sir David Spiegelhalter

Finalists
Siamack Salari
WHO/Europe Cultural Behavioural Insights Unit

Read more about the finalists for the President’s Medal here

LIZ NELSON GRAND PRIX FOR SOCIAL IMPACT

Winner
Humankind Research & STOP THE TRAFFIK

Research Live Awards

RESEARCH LIVE AWARD FOR AGENCY OF THE YEAR

Winner
BritainThinks

Finalists
IFF Research
The Mix
MTM
Opinium
Savanta
Truth Consulting

RESEARCH LIVE AWARD FOR BEST PLACE TO WORK

Winner
Northstar Research

Highly Commended
Opinium

Finalists
BritainThinks
IFF Research
Unilever
Walnut Unlimited

RESEARCH LIVE AWARD FOR BREAKTHROUGH BUSINESS OF THE YEAR

Winner
Blue Yonder

Finalist
Savanta

RESEARCH LIVE AWARD FOR BUSINESS IMPACT OF THE YEAR - GLOBAL

Winner
NATO & Yonder (formerly Populus)

Finalists
Ipsos MORI & GSK
Zappi & the Insights Alliance

RESEARCH LIVE AWARD FOR BUSINESS IMPACT OF THE YEAR - UK

Winner
Tesco & C Space

Highly Commended
Vodafone & Truth Consulting

Finalists
The Football Association
Network Rail & Yonder (formerly Populus)
Sparkler & Twitter UK
STRAT7 ResearchBods & ASDA

RESEARCH LIVE AWARD FOR IN-HOUSE TEAM OF THE YEAR

Winner
BBC Audiences - Sounds

Finalists
BT
Bumble
Formula 1
Herbalife Nutrition
Royal London

RESEARCH LIVE AWARD FOR INNOVATION OF THE YEAR

Winner
Jigsaw Research Ltd

Finalists
InSites Consulting & Gorilla in the Room
Lumen
Streetbees

RESEARCH LIVE AWARD FOR YOUNG RESEARCH OF THE YEAR

Winners 
Tarek Chaudhury - Discover.ai
Bessie Pike - Walnut Unlimited

Finalists
Chloë Bartlem - Razor Research
Lottie Birdsall-Strong - The Football Association
Fattori Fraser - Quantum Consumer Solutions
Amanda Hammond – ITV
Francesca Harvey - Whitbread
Sophie Holland - Opinium
Kenny Imafidon - ClearView Research
Hannah Marcus - Discover.ai
Priya Minhas - Opinium
Nick Saxby - Walnut Unlimited
Oliver Worsfold - Savanta

MRS Awards

MRS AWARD FOR APPLICATIONS OF RESEARCH

Winner
Basis & BT

Finalists
LATAM Airlines & MESH Experience
RED C & Liberty Insurance
Sparkler & Whitbread

JEREMY BULLMORE AWARD FOR CREATIVE DEVELOPMENT RESEARCH

Winner
The Behavioural Architects & TfNSW

Finalists
BAMM, McDonald’s & Leo Burnett
The Nursery Research and Planning & Shell
Relish & Paddy Power Betfair

VIRGINIA VALENTINE AWARD FOR CULTURAL INSIGHTS

Winner
Sign Salad & Chivas Brothers

Highly Commended
Sony Music UK – 4th Floor Creative & One Minute to Midnight

Finalists
Lawes Consulting
Sparkler & The Football Association

MRS AWARD FOR FINANCIAL SERVICES RESEARCH

Winner
Dectech & Insurance Fraud Bureau 

Finalists
The Big Window & Legal and General
Brandscapes Worldwide & Visa (Europe)
Truth Consulting & Barclays

MRS AWARD FOR HEALTHCARE RESEARCH

Winner
Discover.ai & The Women’s Health Tech Hive

Finalists
Healthcare Research Worldwide & RealityMine
Incite & Takeda
Instar

MRSPRIDE AWARD FOR INCLUSIVE RESEARCH

Winner
Humankind Research & Independent Age 

Finalists
Kantar & DIVA Media Group
Opinium
Twitter, O.I & Sparkler 

MRS AWARD FOR INNOVATION IN DATA ANALYTICS

Winner
Yonder (formerly Populus) & Macmillan 

Finalists
Formula 1 & Flamingo
Northstar Research
Unilever

MRS AWARD FOR INTERNATIONAL RESEARCH

Winner
Ipsos 

Finalists
antedote & Clif Bar and Company
BBC World Service
Flood + Partners & World Animal Protection

MRS AWARD FOR MEDIA RESEARCH

 Winner
Thinkbox, Gain Theory, MediaCom & Wavemaker 

Finalists
BBC & Ipsos MORI
Discovery & Tapestry Research
JCDecaux UK, nucleus & OnDevice

MRS AWARD FOR NEW CONSUMER INSIGHTS

Winner
The Behavioural Architects & Google

Finalists
Ipsos MORI & GSK
Unilever
Unilever

MRS AWARD FOR PUBLIC POLICY SOCIAL RESEARCH

Winner
Humankind Research & STOP THE TRAFFIK

Finlists
BBC World Service
Guys and St Thomas’ Charity & Opinium
Policis

Partner Awards 

MRS/ASC AWARD FOR BEST TECHNOLOGY INNOVATION

Winner
Phebi

Highly Commended
Red Centre Software

Finalist
Sample Answers 

MRS/BIG AWARD FOR BUSINESS-TO-BUSINESS RESEARCH

Winner
Motif & City and Guilds Group

Finalists
Colt Technology Services & Northstar Research
Opinium & Dawn Foods
Thinkbox, Gain Theory, MediaCom & Wavemaker

MRS/ICG AWARD FOR INDEPENDENT CONSULTANTS

Winner
Shed Research Consulting

Finalists
Craft
Jump Research
Sketch Insight & Consulting

MRS/AURA AWARD FOR INSIGHT MANAGEMENT

Winner
BT Group & Dectech

Finalists
Brandscapes Worldwide & Unilever
JCDecaux UK, Clear Channel & Posterscope
Shell Global Insights, Infotools & Incite Marketing Planning

AQR QUALITATIVE EXCELLENCE AWARD

Winner
Folk Research

Highly Commended
Hook Research

Finalists
Pearl Research and Strategy with Survation & Tax Justice
SGS