With the UK Government setting out to establish the country as a world leader in AI, there is a significant opportunity for the £9 billion UK research sector to boost its efficiency and focus efforts where human insight can generate most value.
However, misinformation and data quality issues pose a growing risk, which technology has the potential to magnify. Against this backdrop, MRS is calling on the research sector to increase its vigilance and hone its skills to fortify data accuracy and quality, to ensure the research sector is trusted, transparent, and fit for the future.
MRS training courses cover text and data analytics, statistical methods, and using off the shelf LLMs or bespoke AI solutions for customer research.
All these companies are featured in the Research Buyer's Guide.
MRS has updated this guidance to help practitioners act legally and ethically when using AI and AI related technologies.
The MRS Delphi group has published a three-part series on creating a framework for using generative AI in market research, including synthetic data, with examples and opinion from agencies and clients.
Research Live published this three-part investigative series asking what can be done to fix weaknesses in the industry’s data quality, and what the advent of artificial intelligence could bring.
The Council has produced papers on combining traditional research methods with AI and synthetic data.
MRS is coordindating efforts across international borders to build confidence in the data we collect and deliver through data quality guidance and standards that enhance the value of research.
Fair Data is an accreditation which companies handle their customers' personal data fairly. A Fair Data company must meet the 12 Fair Data principles.
Build your confidence to lead teams effectively through uncertainty and organisational change.
Wednesday 04 March
Virtual training course
Unleashing LLM-Powered Agents That Reason, Analyse, and Deliver Insights
Discover how to future-proof and scale Market Research and Customer Experience insights by integrating autonomous AI agents into your Quant, Qual and Analytics workflows.
Thursday 05 March
Virtual training course
Turn insights into engaging short videos using ChatGPT and other AI platforms to drive stakeholder action and impact.
Wednesday 18 March
Virtual training course
Our newsletters cover the latest MRS events, policy updates and research news.