Campaign for Better Data

With the UK Government setting out to establish the country as a world leader in AI, there is a significant opportunity for the £9 billion UK research sector to boost its efficiency and focus efforts where human insight can generate most value.

However, misinformation and data quality issues pose a growing risk, which technology has the potential to magnify. Against this backdrop, MRS is calling on the research sector to increase its vigilance and hone its skills to fortify data accuracy and quality, to ensure the research sector is trusted, transparent, and fit for the future.

Below you will find MRS resources which will help market research professionals improve client and consumer trust in data.

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