Initiatives
ShareAI in research:
resources and support
We believe the future of research isn’t a choice between AI and human expertise – it’s the combination of both. While organisations are rapidly embedding AI into their functions, the real advantage will belong to those who pair powerful technology with insightful, critical thinking.
We’re here to support you and your teams through this shift, with over 15 new AI and analytics courses, alongside training in essential human skills. You can also access practical AI guidance, webinars, conferences and daily coverage on Research Live – all supporting you get to grips with AI.
AI Practitioner Pathway
MRS has created two new professional recognitions: AI Practitioner and AI Advanced Practitioner.
AI and Analytics courses
See our wide range of AI tools and analytics training to upskill in a time of rapid change in research.
AI standards guidance
See our range of guidance to help practitioners act legally and ethically when using AI and related technologies.
AI leadership reports
The MRS Delphi group has published a 3-part series on creating a framework for using gen AI in research.
Advanced Insights & Analytics Council papers
The AIA Council has produced papers on combining traditional research methods with AI and synthetic data.
Podcast: The problem with data quality
In a 3-part series Research Live asks what can be done to fix weaknesses in the sector's data quality.
Fair Data accreditation
Fair Data accreditation recognises organisations that process their customers' personal data fairly.
Global Data Quality (GDQ) initiaitive
MRS coordinates an international effort to build confidence in data the sector collects through guidance and standards.
Global Data Quality Pledge signees
See the organisations signed up to the Global Data Quality pledge, which can all be found in the Research Buyer's Guide.
Our training
Data Science Analytics
An interdisciplinary field dedicated to leveraging a variety of data for driving competitive advantage and sustainable success.
Wednesday 14 October
Virtual training course
Accelerating AI Adoption in Research and Insight Teams
Understand why AI adoption often feels slower, patchier or less impactful than expected, and learn practical ways to help research teams move forward.
Thursday 15 October
Virtual training course
Rethinking Sustainability for Market Research and Insights
Explore how sustainability is reshaping markets, consumer behaviour and categories and learn how to integrate these shifts into stronger insight, sharper recommendations and greater advantage.
Tuesday 20 October
Virtual training course
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Resources Group
Senior Project Manager – Boutique Research Agency
£33–38,000 + bonus + good benefits
Resources Group
Sales Director – Market Research Agency
£65–75,000 plus strong commission
Resources Group
Research Manager – Market Intelligence Provider (Financial Services)
£50–65,000
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Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.
©2026 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk