We believe the future of research isn’t a choice between AI and human expertise – it’s the combination of both. While organisations are rapidly embedding AI into their functions, the real advantage will belong to those who pair powerful technology with insightful, critical thinking.
We’re here to support you and your teams through this shift, with over 15 new AI and analytics courses, alongside training in essential human skills. You can also access practical AI guidance, webinars, conferences and daily coverage on Research Live – all supporting you get to grips with AI.
See our wide range of AI tools and analytics training to upskill in a time of rapid change in research.
See our range of guidance to help practitioners act legally and ethically when using AI and related technologies.
The MRS Delphi group has published a 3-part series on creating a framework for using gen AI in research.
The AIA Council has produced papers on combining traditional research methods with AI and synthetic data.
In a 3-part series Research Live asks what can be done to fix weaknesses in the sector's data quality.
Fair Data accreditation recognises organisations that process their customers' personal data fairly.
MRS coordinates an international effort to build confidence in data the sector collects through guidance and standards.
See the organisations signed up to the Global Data Quality pledge, which can all be found in the Research Buyer's Guide.
Wednesday 16 September
Virtual training course
Unlock the power of AI and discover how it can transform your market research with practical, easy-to-use tools.
Thursday 17 September
Virtual training course
Unleashing LLM-Powered Agents That Reason, Analyse, and Deliver Insights
Discover how to future-proof and scale Market Research and Customer Experience insights by integrating autonomous AI agents into your Quant, Qual and Analytics workflows.
Wednesday 23 September
Virtual training course
Our newsletters cover the latest MRS events, policy updates and research news.