Events

Virtual training course

Increase your confidence in delivering high-quality client presentations.

Virtual training course

Learn how to apply behavioural science to better understand and influence behaviour

Virtual training course

Managing the customer experience is fundamentally important to all organisations.

Virtual training course

Unlocking the Future of Insights

Transform your insight capabilities and revolutionise your customer experiences with the cutting-edge power of Generative AI

Virtual training course

Journey to the heart of successful business administration with management tools that deliver immediate value

Virtual training course

Get the most from your project by making good research and project management decisions at every stage.

Online

AI continues to reshape insight generation.

Join MRS for a showcase of real-world case studies that demonstrate innovative and transformative applications of AI in market and consumer research.

Virtual training course

Research can play a powerful role in giving lesser-heard groups a platform to represent themselves. This also has significant benefits for research buyers, enabling commercial and public organizations to better serve minority groups.  

This training session will help you address biases and blind spots, along with offering guidance on research design that will enable you to achieve valid and effective results.

Online

Unlocking Significance & Decoding Cultures

Join the MRS for a day of case studies from around the world, demonstrating how semiotics and cultural research are solving multiple branding and communication challenges. Hear how brand leaders are engaging new audiences by recoding messaging into modern, nuanced narratives. Examine the impact AI will have on visual culture and the implications for semiotics and cultural analysis.

Virtual training course

Brands have become vital corporate assets, representing over 40% of the total value of the world's largest companies. Measuring, managing and maximising brand equity are therefore core competencies for almost any organisation, yet the quality of understanding in this area remains sketchy.

London Zone 1, TBC.

The notion that ‘experience is everything’ is driving brands, businesses and policy makers towards greater customer/user centricity. How can insight professionals support this ambition best: working in silos, or taking a broader approach to insight generation?

London Zone 1, TBC.

Equality, Diversity and Inclusion (EDI): moving from policy to action

MRS is delighted to announce our Equality Summit which will be taking place on the 16th May 2024. This event will bring together business leaders, equality champions and allies, from across the insights sector and beyond, who are doing remarkable things to promote equality, diversity and inclusion and who are keen to share their journeys and experiences.

Virtual training course

Learn which text analytics methods are available today and when & how (not) to use them

Virtual training course

Unlocking the Future of Insights

Transform your insight capabilities and revolutionise your customer experiences with the cutting-edge power of Generative AI

Virtual training course

Learn how to apply behavioural science to better understand and influence behaviour

This is an on-demand event

Purchase this on-demand webinar today.

Scaling large-scale qualitative insight

Discover how to build your own Big Qual capability using a range of tools, methodologies and technologies. Join Unilever, Cereal Partners Worldwide, IPA, Colart, IGD and Heads UP CIO to hear their approaches to delivering qualitative insights at scale and at speed.

This is an on-demand event

Purchase this on-demand webinar today.

The sell-out &more conference returns for a fourth year, shining a spotlight on the fantastic work done by young researchers and the ways they continue to shape and transform the industry.

This is an on-demand event

Purchase this on-demand webinar today.

Insight strategies to shape, embed and activate purpose

Today’s customers want to buy into brands that represent the values and champion the causes important to them. Find out how market research is helping leading brands like Santander, Co-op, Danone and Wilko demonstrate authenticity, develop emotionally resonate narratives and connect with consumers.

This is an on-demand event

Purchase this on-demand webinar today.

Join this online event to hear how organisations like Google, PepsiCo, Sky and Booking.com are demonstrating sustainability leadership and how the research & insight industry is supporting brands to lead on sustainability in the public and business domains.

This is an on-demand event

Purchase this on-demand webinar today.

As metaverse hype becomes (virtual) reality, this conference explores the implications for consumers, brands and research. How can we prepare for it, what can we expect from it and what opportunities and challenges lie ahead?