Events

London

With the growing interest in the use of AI tools, join us in person to hear about the latest advancements. This event will focus specifically on their application for emotion detection and the potential to revolutionise market research.

Virtual training course

Research can play a powerful role in giving lesser-heard groups a platform to represent themselves. This also has significant benefits for research buyers, enabling commercial and public organizations to better serve minority groups.  

This training session will help you address biases and blind spots, along with offering guidance on research design that will enable you to achieve valid and effective results.

London

AI and machine learning (ML) can help us understand consumers on a deeper level quantitatively, making time travel possible. How? We can use them to go back and collect data from the past, even when no survey may have been done.  

London

Increase your confidence in delivering high-quality client presentations.

Virtual training course

Discover how to work with social data to deliver tangible business outcomes.

Virtual training course

This lively on-line interactive day course lets you learn the theory and practice of online, (telephone) and face-to-face depth interviewing.

online

Webinar

When Virgin Media O2 rolled out new consumer segmentation, it had a clear set of consumer needs that were recurring themes. But how could it explore these more deeply, and quantify them against commercial outcomes? 

Virtual training course

Understand the role of qualitative research and the basic methods involved

Virtual training course

Apply, analyse, interpret and appreciate the relevance.

Virtual training course

This course will give anyone new to questionnaire design a solid framework of understanding of the key principles and common challenges. It will build confidence and practice in spotting weaknesses so the main pitfalls are avoided.

Webinar

MRS Company Partner Standards briefings by the MRS Standards and Policy Team are exclusively available for Company Partner employees. The webinars focus on legislation and standards are tailored to incorporate updates to the Code of Conduct and policy, etc.

London

NOTICE IS HEREBY GIVEN THAT THE SEVENTIETH ANNUAL GENERAL MEETING of the MRS Members of The Market Research Society (“the Society”) will take place at 5pm on Tuesday 24th September.

Virtual training course

New, emerging and established online qual techniques for qual researchers, marketers and research buyers.

Virtual training course

Understand how to use deep cultural insight to unlock powerful strategic solutions

London

Businesses’ thirst for B2B insights to extend their customer understanding, build business resilience and support decision making has never been greater.

Join MRS to examine how the business landscape and buyers’ behaviour is evolving, and in turn, how B2B Research is innovating to meet new and escalating insight demands of businesses. Explore the new tools, methodologies and partnership approaches clients are increasingly embracing. 

Virtual training course

Enhance your market research proficiency and stay ahead in the AI revolution with ChatGPT.

London

New ways to understand decision making and influence change

This year’s behavioural science summit focusses on new and emerging approaches to distilling behavioural insights and designing behavioural interventions.  Expect a day of discussion and case studies demonstrating how applications of behavioural science in market research are optimising marketing outcomes, improving user experiences and supporting behavioural change initiatives.

Virtual training course

Learn the fundamental skills and processes of effective project management

A webinar presenting an update on the Global Data Quality initiative (GDQ) from the association partners who are working together on this vital sector initiative.