Events

London

Stories are how human beings make sense of the world. They are what we’re persuaded by, particularly when they’re rooted in genuine evidence.

People of all ages are playing more games than ever before – and while people play they are intrinsically engaged. Discover how using games and gamification can improve research for buyers, suppliers, and participants.

London

As client budgets continue to get squeezed and time to deliver results gets shorter, the expectations of what is needed and wanted from research has evolved.  Clients are looking to other sources, rather than traditional research agencies,  for their research as they look for more complete and customer ready solutions.  This course helps research agencies understand the process that clients go through from the initial research question to after research has been delivered.

London

Demystifying Artificial Intelligence and highlighting its future opportunities

London

The growth in integrated solutions and DIY platforms means that advanced statistical techniques (such as cluster analysis and conjoint analysis) are available to an ever-increasing number of market researchers and insight professionals. However, access to the tools does not automatically convey the knowledge about how to choose and deploy an appropriate technique. This course provides an overview of the tools and techniques and a non-technical introduction to many of them.

Manchester

An event exclusive to MRS Company Partners.

Edinburgh

Paul McGhie and Betty Adamou create visual data pieces, tailor-made to each delegate.

London

London

Managing the customer experience is fundamentally important to all organisations.

London

Globally, games and gamification are used to re-engage tired audiences and intrinsically engage new audiences in a variety of industries – including market research – to inspire loyalty, co-creation and commercial growth.

May
08
2019

Wednesday

1/2

May
09
2019

Thursday

2/2

London

‘Big semiotics’ can help detect and decode the large social and cultural influences that shape consumer attitudes and behaviour. But top-down semiotics is largely unused by the market research industry because, as Rachel Lawes argues, nobody is explaining how to do it.

London

Join The Coca-Cola Company, Unilever, RB, KraftHeinz, Kellogg’s and others as they share their research experiences & insight journeys.

London

Take information and find key messages through taught material and 'hands on' learning.

London

There have been a series of high profile cyber-attacks over the past year.

London

Applying the principles for questionnaires that really work.

London

Theory and methods to inform approaches to research.

Manchester

Semiotics and qualitative research are often viewed as quite separate disciplines which can be used to explore consumer psychology. But the two methodologies are seldom integrated at a theoretical level. We offer our clients semiotics and/or qualitative research, but not ‘qualitative semiotics’.

London

Apply, analyse, interpret and appreciate the relevance.

London

Apply, analyse, interpret and appreciate the relevance.