Behavioural Science for Transforming Business Outcomes

Enhance your insights and impact in challenging economic times

In challenging economic times, client organisations must strive to maximise the value and impact of both primary and existing research. Opportunities to commission largescale external primary research may be reducing, yet demands from stakeholders continue to grow. Fortunately, behavioural science is perfectly placed to help both in-house insight specialists and research agencies to thrive in difficult times.

This interactive, exercise-focused workshop first explores how to ensure the most actionable and impactful insights from primary and existing research by introducing some simple behaviour change models. Next, it helps you ensure similarly actionable insights from more complex research questions, by introducing the new concept of a behavioural ‘system’.

The next section helps you understand how best to make insights and recommendations ‘land’ with stakeholders and clients, through key tips and watchouts based on behavioural economics insights. Finally, with research based on the German psychologist Ebbinghaus’s ‘forgetting curve’ suggesting people forget 90% of information provided in training within a week, the workshop ends by exploring how to use behavioural science to maximise your chances of applying learnings following the workshop.

Learning outcomes / learning objectives:

• Explore how behavioural systems and models help you to ensure primary research you commission or carry out is as actionable and impactful as possible
• Understand how behavioural systems and models help you identify key gaps in, and extract additional value from existing quantitative, qualitative and other research
• Discover how behavioural economics insights help you to better influence stakeholders and clients to engage in and act on insights
• Develop a behavioural toolset to help ensure you successfully apply key learnings from this workshop – and from any other types of training workshop you attend in the future

Who will benefit?

Anyone working with quantitative and / or qualitative data in a client-side organisation or research agency – regardless of behavioural science experience

Learning method:

Wide variety of practical exercises and group discussions

Course delivery mode:

Online via Zoom