The IJMR is the leading and authoritative source of information about excellent practice and new thinking in market research worldwide. As such, the IJMR provides a forum for practitioners and others to share and discuss all aspects of research: applications, methodologies, new technologies, applications, strategic and management issues.

It is published every two months by SAGE and is available in print or online to all MRS Certified members. If your organisation subscribes to IJMR and you have any queries relating to your subscription please contact SAGE.

Locked Content Content for Certified MRS Members and above only. Sign in or find out how to become a Certified Member here.

Thank you for your interest in submitting a paper to IJMR. Detailed manuscript submission guidelines for the journal can be found here and are intended to provide advice for prospective authors on the types of papers we publish, and to help authors increase their chances of being accepted for publication.

Please submit your manuscript online here in MS Word or LaTeX. Templates are available on the Manuscript Submission Guidelines page of SAGE’s Author Gateway.

If you have any questions or difficulties, please contact the editorial office at

All papers are assessed by the Editor and 'double-blind' reviewed by two referees. There are three types of paper: full academic articles, and shorter Forum and Viewpoint pieces. To assess which category your paper belongs please see the detailed Guidelines for Authors.

For further information about the review process this Viewpoint written by Agnes Nairn, an Executive Editorial Board member, may be helpful.

Open Access (OA)

The IJMR is a subscription-only journal but does operate a hybrid gold open access option, to enable those authors with specific OA funding mandates to submit to the journal. Authors will be required to pay a one-off article processing charge (APC) covering the costs of the peer review, copy editing and proofreading process. Once the APC has been paid, authors can post the final, published version of their article on a website, institutional repository or other free public server, without embargo. The APC charge for the IJMR is US$3,000.

Articles are eligible for the OA option only after the article has been accepted for publication. We would request that any authors requiring the OA option alert the journal’s Editor as soon as possible after acceptance has been confirmed. For any further queries about this option please contact


Before submission to the journal authors can share their preprint anywhere at any time. However, we ask that once submitted to IJMR, articles are not under consideration by any other journal or publication.

After acceptance

  • You may share the version of the Contribution you submitted to the journal (version 1) anywhere at any time.
  • Once the Contribution has been accepted for publication, you may post the accepted version (version 2) of the Contribution on your own personal website, your department's website or the repository of your institution without any restrictions.
  • You may not post the accepted version (version 2) of the Contribution in any repository other than those listed above (i.e. you may not deposit in the repository of another institution or a subject repository) until 12 months after first publication of the Contribution in the journal.

After Publication

  • Open Access articles
    • The final pdf version of Gold open access articles can be shared anywhere at any time.
    • These articles are also open access on the journal’s website.

  • Non-Open Access articles
    • You may use the published Contribution (version 3) for your own teaching needs or to supply on an individual basis to research colleagues, provided that such supply is not for commercial purposes.
    • You may use the published Contribution (version 3) in a book authored or edited by you at any time after publication in the journal. This does not apply to books where you are contributing a chapter to a book authored or edited by someone else.
    • You may not post the published Contribution (version 3) on a website or in a repository without permission from SAGE.
    • The link to a subscription article can be shared anywhere at any time.
    • Authors are always required to cite the article’s Digital Object Identifier (DOI) if available, to acknowledge the journal and to link to the publisher’s version with the following wording: “The definitive version of this paper is available at” Authors may only deposit the article on a non-profit server.

How to access the International Journal of Market Research (IJMR)

Published by SAGE, MRS Certified Members can access the journal on the SAGE website via this link.

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