Call for contributions

We are currently planning our 2022 calendar - here is how you can get involved

The MRS is launching a one-day conference to showcase applications of semiotics in consumer research.

Traditionally, ethnography has been associated with reaching hard to reach groups which may be vulnerable, marginalised or unheard. More recently and especially since the beginning of the pandemic, digital ethnography has been a key qualitative methodology for consumer brands, quangos and charities trying to understand the lived experiences of much broader consumer segments.

We are introducing a whole new format to our network events, these will now be smaller forum events where you will get the opportunity to discuss and debate with peers on a variety of specific subjects. Here is how you can get involved...