New MRS report on technology and trust
Download the report 'Great expectations: how technology impacts consumer trust', published by MRS Delphi Group with new research from Kantar TNS.
The MRS Delphi Group is led by a collection of the most respected thinkers in the marketing and research sectors. Chaired by Colin Strong, the group's mission is twofold:
The Group produces valuable insight in the form of reports, events, articles and podcasts.
For enquiries relating to the group contact christian.walsh@mrs.org.uk
'The Rise of the Insight Alchemist: how the data explosion has created a new breed of insights professional'
As an industry we have talked a lot about the impact that the data explosion has had on market research and insight. There is, however, a noticeable change in tone in this report.
Many organisations interviewed here - Tesco, Unilever, Spotify, M&C Saatchi and more - have figured out an elegant solution in the form of balanced skills, structure and ethos. In these businesses there is no debate about what is and isn’t data, and about how to use it.
As this report details through interviews and practical examples, the result is a reinvention of the role of the insights professional, and the delivery of transformational customer insight in a way previously unimaginable.
Download the Rise of the Insight Alchemist
Evidence Talks is a series of 30-minute podcasts that bring together experts from the research, insight and data analytics communities to discuss the latest trends in customer intelligence. Produced by the MRS Delphi Group, in partnership with Research-Live.com.
Understanding a world in transformation
How Covid-19 has reset the customer insight function.
Lessons from 70 years of research and insight.
How technology impacts consumer trust.
How insight and research can help organisations connect with the future.
How to foster a culture of insight and use it to deliver business growth.
Putting the consumer at the heart of the privacy debate.
What impact will artificial intelligence (AI) and automation have on the research and insight sector and its workforce?
Leading industry figures to share their ideas for improving democratic engagement.
The MRS Delphi Group has a core Steering Group from the research and evidence sector, and will bring in additional expertise depending on the subject under review.
Download the report 'Great expectations: how technology impacts consumer trust', published by MRS Delphi Group with new research from Kantar TNS.
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