Our executive team is…

Jane is responsible for the leadership of MRS. Jane was previously at HM Revenue & Customs where she developed and led the individual customer function and the behavioural evidence and insight unit.
Before moving to HMRC in 2006, she held senior roles in both public and private sector organisations including Shell, Unilever, the Department of Constitutional Affairs and the BBC, where she was responsible for the iconic 'Perfect Day' campaign which, as well as winning advertisement of the year, raised £2.5m for Children in Need.
Debrah is responsible for all MRS operations and leads the Society’s standards, policy and public affairs activities. Debrah graduated from Southampton University in the early 90’s with an honours degree in Geography.
She first worked in accountancy and then moved to the Audit Bureau of Circulation (ABC) in 1994. After working in auditing and compliance for ABC, she joined the management of MRS in 1999 to establish a new Standards and Policy department.
Debrah is the co-author (with Peter Jackson) of the book, Quality in Market Research: from Theory to Practice and is also a Fellow of the Royal Society of Arts.
With over 15 years experience in B2B publishing and events, Nikki leads the planning and implementation of logistics, production and delivery of all products and services issues throughout the MRS.

As Digital Director at MRS, Chris oversees MRS publishing and data teams, including Impact magazine, all MRS websites, social media and CRM. Chris works closely with the MRS Delphi Group and other industry experts to produce special reports that distill the latest thinking on critical issues for the insight and data analytics sector. He has worked in a number of industries as a journalist and editor, and has managed digital communications for several international businesses.

Helen is responsible for the sales and marketing activities within MRS covering training, membership, company accreditation and sales. Having worked in marketing for three professional organisations over the past 20 years, she specialises in marketing for membership bodies.
She worked for six years from 1986 for the Chartered Institute of Quality (CQI) as editor and then head of communications, and in 1993 moved to head up the marketing team for 11 years at the Institute of Leadership and Management (ILM).
With a degree in social science focusing on society and psychology, her original subject matter interests are proving very useful for working in the research sector. Helen recently completed the Marketing Week Mini-MBA in Marketing and was awarded an A.
Grace has worked in Business Development for the last few years since changing career from teaching Secondary School English. Having worked for an Ed-tech company and then for The Civil Service College, designing bespoke training programmes for civil servants, Grace’s approach to sales is consultative with great customer service at the heart of every conversation. In her role as Head of Business Development at MRS, Grace has overall responsibility for ensuring the smooth running of the Company Partner team, creating bespoke packages that are tailored to individual business needs.

Overall, Grace thinks that researchers are much easier to work with than teenagers, although they still keep her on her toes, thankfully! When not looking after MRS’s company partners Grace loves to be outside in nature, hiking, climbing or long distance running.

Jane Bainbridge is Head of Editorial for Impact magazine and Research Live. She is an experienced business journalist specialising in marketing, media and advertising. A former deputy editor of Marketing, her feature work has appeared regularly in business magazines and contract magazines for companies including RBS, Royal Mail and Orange.
She has been a contributor to the Guardian Media Network and written for the nationals including The Independent, The Guardian and The Observer.
Samantha has worked at MRS since 1991 in a variety of roles and Departments, including Conference & Events, Training and Qualifications.

She is now responsible for the delivery of all detailed operational and service development relating to both individual membership and MRS qualification programmes

On behalf of MRS Main Board, the MRS Management Board is charged with oversight and scrutiny of the performance and direction of MRS from a financial, business management and reporting perspective.

The Management Board is specifically responsible for:

  • Links between MRS Main Board (strategy/policy/priorities) and Staff (implementation/operations/delivery)
  • Business plans and budgets
  • MRS as an employer

Ruth France

Debrah Harding
Phyllis Macfarlane
John Haworth
Jane Frost

MRS Board is made up of MRS members elected by the membership from across the research sector. MRS Board is responsible for MRS achieving its overall vision, mission and objectives.

With more than 30 years’ experience working in marketing and advertising, Jan has a strong track record of using research to inform strategy.
She joined Aviva in 2008 as Marketing Operations Director before becoming Group Brand Director, ultimately leading the development of the “Good Thinking” campaign which launched in the UK in early 2016.
In January 2017, Jan began a new role as Global Inclusion Director at Aviva, spearheading the company’s commitment to fostering a more inclusive culture and ultimately more diverse workplace across the group.
Jan’s commitment to championing social change means she will be taking on the MRS Presidency alongside her other non-executive board commitments. Jan is Chair of the LGBT equality charity Stonewall, Chair of PAMCo (Publishers Audience Measurement Company), an Executive Committee member of WACL (Women in Advertising London) and a Fellow of the Marketing Society.”
Phyllis Macfarlane is currently Chairman of GfK NOP and GfK's Global Training Director. From 2001 to 2009 she was Managing Director of GfK NOP.
Phyllis is recognised as an authority on Business Sampling and Market Measurement. She has won the MRS Silver Medal, ESOMAR Excellence Award, and is a Fellow of the MRS.

Jane is responsible for the leadership of MRS. Jane was previously at HM Revenue & Customs where she developed and led the individual customer function and the behavioural evidence and insight unit.
Before moving to HMRC in 2006, she held senior roles in both public and private sector organisations including Shell, Unilever, the Department of Constitutional Affairs and the BBC, where she was responsible for the iconic 'Perfect Day' campaign which, as well as winning advertisement of the year, raised £2.5m for Children in Need.
Dr Nick Baker is UK CEO at Savanta. Formerly MD at Verve and Group CEO at Quadrangle, Nick has specialised in the application of research and insight solutions to help drive his clients’ commercial performance. Now as CEO of Savanta he also has a responsibility to drive the continued growth of the business. Savanta was born when five best-in-class agencies, all specialists in their fields, joined forces to offer big agency benefits, whilst retaining a refreshingly boutique mindset. A full range of integrated intelligence services at global scale, married to deep sector, issue and methodological expertise, delivered with an entrepreneurial spirit and client-first mindset. Nick Chairs the MRS think-tank, the Delphi Group and has a non-executive role for Severn Trent Water Plc. as part of their ‘Customer Challenge Group’.

Danny started his research career at Boots before progressing to Kraft in Cheltenham. He then spent 4 years at British Airways as a Planning Manager looking after the Brand Communications and Executive Club. He joined Sky in 1998 as its first ever consumer researcher and grew his remit over a career of 14 years to form and lead the Marketing Strategy department that included all research, data, analysis, competitor intelligence and insight. Following a year at PaddyPower he then became General Manager of Business Intelligence at O2 Telefonica.

He now owns DRC, his own consulting firm, that works with clients and agencies, large and small, to better understand consumers for business benefit. Danny served on the AURA Council for several years before becoming it’s Chairman in 2010.

He is married with 3 children, lives in SW London, is proud to be a self-confessed MAMIL and strangely admits to being a Spurs fan despite the pain, loneliness and stress that this has caused him throughout his life.

Crispin is chief executive of Chime Insight and Engagement Group, having joined from Post Office Ltd in 2008. He previously held senior research positions at BT and Dixons Stores Group. Crispin is a Chartered Accountant and a keen conservationist.

David has worked for research agencies since the 1980s in UK, Australia, NZ and Asia. In 2002 he returned to London to run Hall & Partner’s quantitative research. David joined The Nursery Research and Planning as partner in 2007 to build a quantitative business and maintains hands-on relationships with his favourite clients. He is a regular on the conference circuit and has served as an industry judge for the IPA Advertising Effectiveness Awards. He is also a Governor and chair of Strategy Committee at St Albans High School for Girls.

A market research professional with over 20 years’ experience.

A strong track record of developing and implementing innovative methodologies, focusing on media and communications, with a sideline in mystery shopping.

Presents regularly at industry conferences, and comments in the trade press and national media on general trends as well as specific research.

No Biography Available
Ruth is a freelance market research consultant, living and working in West Sussex and was elected to MRS Council in 2011.
A career researcher, she joined the NOP graduate training scheme in the early 80’s later moving to client roles at One 2 One (now TMobile) where she had specific responsibility for brand and advertising research, and Royal Mail where her focus was business markets. She returned to the supply side of research in 2001 as head of the UK IT & Telecoms practice of TNS and established her consulting practice (RBMR Consulting) in 2005.
Ruth is a graduate of the London School of Economics where she studied Sociology.

Geoff is an independent research consultant, having previously spent a number of years as a Research Director at Synovate and Ipsos MORI. A passionate exponent of qualitative research, he has also spent time clientside and in key account management. He is Chair of the Market Research Standards Board.

Caroline is a co-founder of Acacia Avenue and communications specialist with a background in advertising. Having spent the early part of her career working in Hong Kong, Canada and the US, she has an international outlook, and an interest in the global development of our industry. She has pioneered new approaches to research using behavioural science and is a regular contributor to the market research industry as editorial referee for the IJMR, ex-AQR Board member, and regular conference speaker for industry events.

Nick leads the Audiences team at the BBC, which comprises planners, researchers and analysts in TV, Radio and Digital; central audience measurement specialists, marketing sciences and brand insight teams; and the Audience Services team handling direct interactions between the BBC and its audience. He is Deputy Chair of the Market Research Standards Board.

No Biography Available
John is CFO for Ipsos MORI UK & Ireland.


MRS Main Board is supported by Special Advisers.

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