Our executive team is…

Jane is responsible for the leadership of MRS. Jane was previously at HM Revenue & Customs where she developed and led the individual customer function and the behavioural evidence and insight unit.
Before moving to HMRC in 2006, she held senior roles in both public and private sector organisations including Shell, Unilever, the Department of Constitutional Affairs and the BBC, where she was responsible for the iconic 'Perfect Day' campaign which, as well as winning advertisement of the year, raised £2.5m for Children in Need.
Debrah is responsible for all MRS operations and leads the Society’s standards, policy and public affairs activities. Debrah graduated from Southampton University in the early 90’s with an honours degree in Geography.
She first worked in accountancy and then moved to the Audit Bureau of Circulation (ABC) in 1994. After working in auditing and compliance for ABC, she joined the management of MRS in 1999 to establish a new Standards and Policy department.
Debrah is the co-author (with Peter Jackson) of the book, Quality in Market Research: from Theory to Practice and is also a Fellow of the Royal Society of Arts.
With over 15 years experience in B2B publishing and events, Nikki leads the planning and implementation of logistics, production and delivery of all products and services issues throughout the MRS.
She is also responsible for the organisations CRM database, IT and web systems.
Chris oversees MRS digital and social media, and is involved in creating and quality assuring content across the organisation.
He has worked in a number of industries as a writer and editor, and has managed digital communications for several international businesses.
Helen is responsible for the sales and marketing activities within MRS covering training, membership, company accreditation and sales. Having worked in marketing for three professional organisations over the past 20 years, she specialises in marketing for membership bodies.
She worked for six years from 1986 for the Chartered Institute of Quality (CQI) as editor and then head of communications, and in 1993 moved to head up the marketing team for 11 years at the Institute of Leadership and Management (ILM).
With a degree in social science focusing on society and psychology, her original subject matter interests are proving very useful for working in the research sector. Helen recently completed the Marketing Week Mini-MBA in Marketing and was awarded an A.
Jane Bainbridge is an experienced business journalist specialising in marketing, media and advertising. A former deputy editor of Marketing, her feature work has appeared regularly in business magazines and contract magazines for companies including RBS, Royal Mail and Orange.
She has been a contributor to the Guardian Media Network and written for the nationals including The Independent, The Guardian and The Observer.
Michelle is responsible for promoting and protecting MRS quality standards.
A graduate of the London School of Economics and Political Science, she received her Ph.D. in Law from Osgoode Hall Law School, York University, Canada in 2011 and has a wealth of experience in consumer market regulation and research gained in a range of academic, policy and enforcement roles over the last 20 years.


Samantha has worked at MRS since 1991 in a variety of roles and Departments, including Conference & Events, Training and Qualifications.

She is now responsible for the delivery of all detailed operational and service development relating to both individual membership and MRS qualification programmes
 

On behalf of MRS Main Board, the MRS Management Board is charged with oversight and scrutiny of the performance and direction of MRS from a financial, business management and reporting perspective.

The Management Board is specifically responsible for:

  • links between MRS Main Board (strategy/policy/priorities) and Staff (implementation/operations/delivery)
  • Business plans and budgets
  • MRS as an employer

Chair
Ruth France

Members
Martin Cary
Jane Frost

MRS Board is made up of MRS members elected by the membership from across the research sector. MRS Board is responsible for MRS achieving its overall vision, mission and objectives.

With more than 30 years’ experience working in marketing and advertising, Jan has a strong track record of using research to inform strategy.
She joined Aviva in 2008 as Marketing Operations Director before becoming Group Brand Director, ultimately leading the development of the “Good Thinking” campaign which launched in the UK in early 2016.
In January 2017, Jan began a new role as Global Inclusion Director at Aviva, spearheading the company’s commitment to fostering a more inclusive culture and ultimately more diverse workplace across the group.
Jan’s commitment to championing social change means she will be taking on the MRS Presidency alongside her other non-executive board commitments. Jan is Chair of the LGBT equality charity Stonewall, Chair of PAMCo (Publishers Audience Measurement Company), an Executive Committee member of WACL (Women in Advertising London) and a Fellow of the Marketing Society.”
Phyllis Macfarlane is currently Chairman of GfK NOP and GfK's Global Training Director. From 2001 to 2009 she was Managing Director of GfK NOP.
Phyllis is recognised as an authority on Business Sampling and Market Measurement. She has won the MRS Silver Medal, ESOMAR Excellence Award, and is a Fellow of the MRS.

Jane is responsible for the leadership of MRS. Jane was previously at HM Revenue & Customs where she developed and led the individual customer function and the behavioural evidence and insight unit.
Before moving to HMRC in 2006, she held senior roles in both public and private sector organisations including Shell, Unilever, the Department of Constitutional Affairs and the BBC, where she was responsible for the iconic 'Perfect Day' campaign which, as well as winning advertisement of the year, raised £2.5m for Children in Need.
Danny started his research career at Boots before progressing to Kraft in Cheltenham. He then spent 4 years at British Airways as a Planning Manager looking after the Brand Communications and Executive Club. He joined Sky in 1998 as its first ever consumer researcher and grew his remit over a career of 14 years to form and lead the Marketing Strategy department that included all research, data, analysis, competitor intelligence and insight. Following a year at PaddyPower he then became General Manager of Business Intelligence at O2 Telefonica.

He now owns DRC, his own consulting firm, that works with clients and agencies, large and small, to better understand consumers for business benefit. Danny served on the AURA Council for several years before becoming it’s Chairman in 2010.

He is married with 3 children, lives in SW London, is proud to be a self-confessed MAMIL and strangely admits to being a Spurs fan despite the pain, loneliness and stress that this has caused him throughout his life.


Crispin is chief executive of Chime Insight and Engagement Group, having joined from Post Office Ltd in 2008. He previously held senior research positions at BT and Dixons Stores Group. Crispin is a Chartered Accountant and a keen conservationist.

No Biography Available
David has worked for research agencies since the 1980s in UK, Australia, NZ and Asia. In 2002 he returned to London to run Hall & Partner’s quantitative research. David joined The Nursery Research and Planning as partner in 2007 to build a quantitative business and maintains hands-on relationships with his favourite clients. He is a regular on the conference circuit and has served as an industry judge for the IPA Advertising Effectiveness Awards. He is also a Governor and chair of Strategy Committee at St Albans High School for Girls.

Dr Nick Baker joined Quadrangle in 2006 and is now Partner and Group Chief Executive. Nick has helped Quadrangle become one of the fastest-growing and most successful agencies in the industry, Nick now plays a pivotal role in running the business, and has direct involvement with major clients, including HMRC, BIS The Co-operative Group, and O2. Previous to this, Nick held roles at Competitive Intelligence Services and Intrepid Consultants as an Account Director. Nick attended Birmingham University achieving a BA Hons in German and Geography, a Masters in Philosophy and a PhD on the German Green Party.

A market research professional with over 20 years’ experience.

A strong track record of developing and implementing innovative methodologies, focusing on media and communications, with a sideline in mystery shopping.

Presents regularly at industry conferences, and comments in the trade press and national media on general trends as well as specific research.


Ruth is a freelance market research consultant, living and working in West Sussex and was elected to MRS Council in 2011.
A career researcher, she joined the NOP graduate training scheme in the early 80’s later moving to client roles at One 2 One (now TMobile) where she had specific responsibility for brand and advertising research, and Royal Mail where her focus was business markets. She returned to the supply side of research in 2001 as head of the UK IT & Telecoms practice of TNS and established her consulting practice (RBMR Consulting) in 2005.
Ruth is a graduate of the London School of Economics where she studied Sociology.

No Biography Available
Geoff is an independent research consultant, having previously spent a number of years as a Research Director at Synovate and Ipsos MORI. A passionate exponent of qualitative research, he has also spent time clientside and in key account management. He is Chair of the Market Research Standards Board.

Jake Steadman is the Senior Director of Market Insight & Analytics at Twitter, where he is responsible for all research outside of America. He also leads the EMEA B2B Marketing team at Twitter.

Before that he led the UK and EMEA research teams at Twitter, the Social Insights function at O2 UK and had agency side roles at TNS and Quadrangle. He is a member of the MRS Delphi Group, a founding member of #IPASocialWorks and a board members of the IPA's Eff Week.

Zoe joined Samsung Electronics 3 years ago. She is accountable for the European Insights & Analytics organisation working across all Samsung Electronics Divisions. Before this she spent over 20 years as an insight professional for Procter & Gamble across Global R&D, Marketing and Retail. During her career she has worked with agencies from the largest global players to small start- ups. She has helped businesses develop strategies in areas such as Innovation, New Business Development, Portfolio, CX, Media Effectiveness, Category Management and Data Driven Marketing.

Caroline is a co-founder of Acacia Avenue and communications specialist with a background in advertising. Having spent the early part of her career working in Hong Kong, Canada and the US, she has an international outlook, and an interest in the global development of our industry. She has pioneered new approaches to research using behavioural science and is a regular contributor to the market research industry as editorial referee for the IJMR, ex-AQR Board member, and regular conference speaker for industry events.

 

MRS Main Board is supported by Special Advisers.

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