Research, insight and analytics stand at the heart of all well-informed commercial, social and political decisions. Insight into what makes a product, business initiative or government policy work is often the hidden – yet defining – factor between success and failure. It is our sector that provides the deeper intelligence needed for our world today.
Here is a definition of market and social research from the MRS Code of Conduct.
"Research is the collection, use, or analysis of information about individuals or organisations intended to establish facts, acquire knowledge or reach conclusions. It uses techniques of the applied social, behavioural and data sciences, statistical principles and theory, to generate insights and support decision-making by providers of goods and services, governments, non-profit organisations and the general public."
The Market Research Society (MRS)Â is the UK professional body for research, insight and analytics. We recognise 5,000 individual members and over 500 accredited Company Partners in over 50 countries who are committed to delivering outstanding insight. As the regulator, we promote the highest professional standards throughout the sector via the MRS Code of Conduct.
MRS supports the sector with specialist training and qualifications, professional membership, company accreditation, cutting-edge conferences, glittering awards and advice on best practice.
Our sector is growing and changing. 73,000 professionals now work in research and insight with the UK sector worth £4.8 billion, an increase of £2 billion since 2012. Analytics alone has grown 350% in four years. A new set of skills are increasing required to work within insight including storytelling, commercial acumen and agile thinking. These were the findings of a joint MRS/PwC report 'The Business of Evidence 2016'.
MRS consults with business and government leaders to ensure that research stays at the forefront of commercial and political agendas. We work on your behalf to ensure the sector stays relevant and recognised.
MRS also provides a host of support services and initiatives to ensure professionals and organisations stay connected, relevant and able to generate business.
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Our newsletters cover the latest MRS events, policy updates and research news.
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