David Cahn has made a significant long-term contribution to MRS market intelligence studies, including developing a new evidence-based approach for re-sizing the UK research and insight market and the MRS gender pay gap analysis. He also contributed to the former trade association for the sector, the BMRA, including a period as Treasurer, as well as presented at a number of MRS training courses and ESOMAR events.

On receiving his Fellowship, David says: “It has been a great privilege to work with MRS and its Company Partners, helping to develop a better understanding of the size and reach of our industry. It is now apparent that MRS represents a business sector with a footprint in excess of £7billion, at least 40% larger than previously estimated. I am most grateful for this honour, and look forward to continuing to collaborate with MRS in the future.”

Johnny Caldwell has made a significant contribution to research thinking, particularly in the use of online panels and data collection techniques. He has presented at a wide range of sector conferences, seminars and workshops and supported MRS through the development of guidelines for online research. Johnny was also involved in the creation of the MRS Advanced Analytics Network and the Youth Research Forum.

On receiving his Fellowship, Johnny says: “Throughout my more than thirty year research career, MRS has served as a consistent source of invaluable support and guidance. It is with a great sense of humility and pride that I find myself awarded a Fellowship and will continue to uphold our shared pursuit of excellence in every facet of the industry as we continue to innovate and embrace change together.”

Rob Ellis has made a significant long-term contribution to research thinking around NLP, digital ethnography, behavioural economics and unconscious bias. He has published on these topics and spoken frequently at MRS events, including University Roadshows. Having been a multiple award-winner across a range of sector awards, including from MRS and MRG, he has since served as a member of the MRS Awards judging panel for many years.

On receiving his Fellowship, Rob says: “I am passionate about the truth and giving people a voice. MRS shares these values and this honour means so much to me. As a Fellow, working with MRS to promote these values will be a delight.”

Richard Ellwood has made a significant long-term contribution to MRS as a member and Deputy Chair of the Market Research Standards Board and member of the MRS Main Board, including leading on projects to promote the interests of young researchers and the ethics guidance for children’s research. He has presented at numerous MRS events and conferences.

On receiving his Fellowship, Richard says: “I'm deeply honoured to have been awarded a Fellowship. I have learned and benefitted greatly from our sector’s professional body, which works tirelessly to educate, regulate and inspire research and insight specialists to continuous improvement.”

James Endersby has made a significant contribution to the research sector through his support, advocacy, and his team’s development of the Opinium Workplace Mental Wellbeing audit, which has been adopted by MRS and in the US and Australia. He has also supported a number of other organisations, including as a Board member of the Alliance of International Market Research Institutes (AIMRI), and been a long-term advocate of a wide range of inclusion initiatives, Women in Research (WiRe), Colour of Research (CORe) and championing diversity and inclusion through his media platform Significant Insights.

On receiving his Fellowship, James says: “MRS is the fabric of the UK research sector - advocating in the highest corridors of power, developing our current and future leaders, promoting the highest professional standards and bringing together everyone from clients, to agencies, to those considering a career in research. It is a huge surprise and a massive honour to be awarded a Fellowship. It has inspired me to do even more to support our great sector.”

Ruth France has made a significant long-term contribution to MRS as Chair of the MRS Management Board and a member of the MRS Main Board. Among other project work, she contributed to the 2019 governance review and supported the 2020 report into diversity, inclusion and equality in the sector. She has also been a long-term contributor to the Independent Consultants Group (ICG).

On receiving her Fellowship, Ruth says: “As a young researcher in the 1980’s, your boss proposing you for MRS membership really demonstrated you were making progress in your career. Being told I'd been approved by Main Board for Fellowship was no less thrilling. As a Fellow, I hope to support MRS’s work in the area of diversity and inclusion and to wave the flag for professionalism and the independent practitioner.”

Dr Peter Furness has made a significant long-term contribution to MRS as a member of the Census and GeoDems Group (CGG), including leading the creation of the GeoDems Knowledge Base and chairing CGG events and seminars. He has contributed to the understanding of data mining, customer modelling and advanced analytics via a wide range of publications and conference presentations. Peter has also been involved with a number of other associations and journals, including the Journal of Marketing Analytics.

On receiving his Fellowship, Peter says: “Over several decades MRS has given me a platform to evangelise new ideas before they have become mainstream - such as AI (especially ‘deep learning’), and Real Time Geodemographics. As a member of the MRS Census and GeoDems Group I was able to set up, with MRS backing, the GeoDems Knowledge Base (GKB), now in its 21st year. The award of a Fellowship gives me a great sense of achievement and I look forward to continuing the GKB and other work with the MRS.”

Derek Jones has made a significant long-term contribution to MRS as a member of the MRS Accredited Company Partner Council and supporter of the Market Research Apprenticeship scheme. He also served as a Board member and Honorary Secretary of the former trade association for the sector, the BMRA. Derek has contributed to research thinking via presentations at a number of academic and sector events.

On receiving his Fellowship, Derek says: “It’s a great honour to be awarded a Fellowship by MRS. In my 25 years working in research, MRS has guided my company and I with the quality and professional standards that uphold services to our clients around the world.“

Claire Labrum has made a significant long-term contribution to the Business Intelligence Group (BIG), including serving as Chair. She has contributed to the development and understanding of financial research via a wide range of published articles, papers and presentations at sector events. Claire has also been a committee member of the Independent Consultants Group (ICG).

On receiving her Fellowship, Claire says: “MRS has been a mainstay throughout my career, providing training, professional standing and a supportive community. I have loved the diversity and creativity that the profession has offered, and think it is important to give back to the sector in the same way that it has given to me. I am very proud to receive a Fellowship of MRS.”

Tim Macer has made a significant long-term contribution to the Association for Survey Computing (ASC), serving as a committee member and Co-Chair and Co-Editor for a number of ASC conferences and judge for the joint MRS/ASC Award. He was technology correspondent for Research magazine and served as a member of the IJMR Editorial Advisory Board, as well as contributing to a wide range of books, academic articles and conference presentations about research technology.

On receiving his Fellowship, Tim says: “I’m a research technologist, so to be recognised as an MRS Fellow is not only an honour for me, but is also welcome recognition for all of us who work in supporting technological roles within the profession. I have had the satisfaction of seeing technology grow during my long career in research from an adjunct to data processing to the major force it is today, underpinning almost all aspects of research and continuing to facilitate innovation. MRS has been my natural home on this long journey and somewhere I constantly return to for support and inspiration. I am personally thrilled to receive such a welcome on this occasion.”

Caroline Noon has made a significant long-term contribution to the Association for Qualitative Research (AQR), including serving as an AQR Board member and contributing to projects such as the AQR Listening Project and AQR/MRS Recruiter Accreditation Scheme. She has led the development of education and skills training within AQR and contributed to qualitative knowledge and skills via a range of sector events, articles and books.

On receiving her Fellowship, Caroline says: “I’m so delighted to have been awarded a Fellowship by MRS, who continue to steer us all through significant change. I’m looking forward to supporting them in promoting our sector, our skills sets and our community in the future.”

Dr Mark Thorpe has made a significant contribution to research understanding across a range of topics via a number of published papers and conference presentations. He has supported MRS as a member of the IJMR Editorial Board and frequent contributor to MRS publications and events. Mark has fostered a closer relationships between commercial research and academia and been a champion for the need for inclusion in research.

On receiving his Fellowship, Mark says: “MRS has been a force for good in the research industry throughout my career. In our unstable world, the role of the organisation is more important than ever. I have always regarded MRS Fellows as beacons of the industry. To be awarded a Fellowship feels really special and is something I am immensely proud of. I will continue to work hard to ensure that truth continues to matter!”

Neil Wholey has made a significant long-term contribution to the Local Area Research and Intelligence Association (LARIA), including as a member of the LARIA Council and 6 years as LARIA Chair. He has contributed to greater understanding of the communication and evaluation of research within the public sector and enhanced understanding of research procurement.

On receiving his Fellowship, Neil says: "Over twenty years ago a small act of kindness from MRS helped me find my first job. They sent me the Research Buyers Guide. I was hooked by the sheer range of research areas, and eventually found my first employer. Since then I’ve worked in both private and public sectors and seen how MRS nurtures high quality and innovative research that makes a difference. I’m proud to be a Fellow of an organisation that cares."

Trevor Wilkinson has made a significant contribution to the Business Intelligence Group (BIG) as a member, Treasurer and Chair of the BIG Committee. He has developed a wide range of research workshops, forums and training courses, particularly on B2B and desk research, for both MRS and BIG, and been a long-term advocate and supporter of B2B research.

On receiving his Fellowship, Trevor says: “I am very honoured to be awarded a Fellowship of MRS. Throughout my career (and we’re talking about well over thirty years now), MRS has been the backbone of the sector. Many of my fondest career memories involve MRS events, including many Awards Dinners, conferences or training sessions. I look forward to many more years serving MRS and the sector.”


MRS will award 25 Honorary Fellowships in 2021, more than it ever has in a calendar year, to mark its 75th anniversary as the UK’s professional body for research, insight and analytics. The final 2021 Honorary Fellows will be revealed later this year as MRS celebrates its growth from an elite band of just 23 professional researchers to an organisation that includes over 4,000 individual members and over 600 Company Partners.

These new names will join the existing list of Honorary Fellows.

2021's Honorary Fellows include:

  • Sir David Spiegelhalter, for his rigour in assessing public statistics, including his high-profile efforts during the Covid-19 pandemic. Drawing on these experiences, Sir David will be appearing at Impact 2021 to discuss the challenges facing businesses that deal in the consideration, generation and dissemination of data.
  • Dr Camilla Pang, for her achievements in studying societal behaviour and her campaigning around neurodiversity. Camilla will be speaking about her work at Impact 2021, specifically about ensuring research is conducted inclusively and that it reflects the perspectives of all types of human behaviour.
  • Deborah Mattinson, for a career in research and insight, including founding BritainThinks a decade ago. Deborah will be leading one of Impact 2021’s most hotly anticipated sessions,interviewing keynote speaker Sir Keir Starmer.
  • Melanie Courtright, reflecting Melanie's position as an international research association leader, CEO of the US Insights Association
  • Elissa Molloy,  reflecting Elissa's position as an international research association leader, CEO of Australia’s The Research Society.
  • John Gambles, for his innovative development of business in the research sector as chairman of research and strategy business Quadrangle, as well as his consistent support of the sector body.
  • Stian Westlake, reflecting his position as CEO of the Royal Statistical Society and his championing of the business of evidence.
  • Belinda Beeftink, for Belinda's consistent championing of the sector, and of data in marketing and advertising. Belinda is now the research director at the Institute of the Practitioners in Advertising.
  • David Wilding, for David's consistent championing of the sector, and of data in marketing and advertising. David is the director of advertising planning at Twitter UK.
  • Nadhim Zahawi MP, for contributing to the UK’s leading reputation for excellence in market research, including as co-founder of one of the most recognised sector leaders, YouGov, in 2000. More recently, as Parliamentary Under-Secretary of State for Covid-19 Vaccine Deployment, Mr Zahawi has led the UK’s widely praised vaccine deployment programme.
  • Seema Malhotra MP, for her work on evidenced policy development while at professional services firm PwC and for being a consistent supporter of MRS’ diversity and inclusion programme, one of the sector’s key priorities. Ms Malhotra is the founder of the Fabian Women’s Network, which strives to ensure that women’s voices are influential in politics.
  • Baroness Minouche Shafik, reflecting the historic ties between MRS and the London School of Economics and Political Science, where she is Director. Baroness Shafik’s first role was in the research department of the World Bank – since then, her positions have included Deputy Governor of the Bank of England and Deputy Managing Director of the International Monetary Fund.
  • Sir John Curtice, recognising his work as President of the British Polling Council, including promoting the value and use of polling, and interpreting its results for public understanding. Sir John is Professor of Politics at the University of Strathclyde and a Senior Research Fellow at the National Centre for Social Research.
Full bios:


Belinda Beeftink is the Research Director of the IPA - the charted institute for UK communications agencies. In this role she is responsible for representing agency interests on all the UK industry media research contracts. (i.e. ABC, BARB, JICMAIL, JICPOPS, JICREG, JICWEBS, PAMCO, RAJAR, Route and UKOM) at both board and technical levels.

Belinda is also responsible for the IPA TouchPoints Survey which provides a time-based view of how media usage fits into consumers’ daily lives and the first, industry-available, cross media channel planner.

Belinda’s Media Research career has spanned time at with commercial TV, agency and data bureaux.

Belinda is a frequent speaker at conferences and seminars around the world and she is a past chairman of the UK Media Research Group.

Professor Sir David Spiegelhalter FRS OBE is Chair of the Winton Centre for Risk and Evidence Communication in the Centre for Mathematical Sciences at the University of Cambridge, which aims to improve the way that statistical evidence is used by health professionals, patients, lawyers and judges, media and policy-makers. He has been very busy over the COVID crisis. He presented the BBC4 documentaries “Tails you Win: the Science of Chance”, the award-winning “Climate Change by Numbers”, and in 2011 came 7th in an episode of BBC1’s Winter Wipeout. His bestselling book, The Art of Statistics, was published in March 2019. He was knighted in 2014 for services to medical statistics, was President of the Royal Statistical Society (2017-2018), and became a Non-Executive Director of the UK Statistics Authority in 2020. He is @d_spiegel on Twitter, and his home page is


John’s career started in industrial management with British Steel in Yorkshire.
After reading English at Oxford, he joined J Walter Thomson, and then became one of the early employees of WCRS. In 1987 he co-founded Quadrangle and, two years later, undertook a City-backed MBO.

Over the next 20 years, John led the growth of Quadrangle into a leading UK consultancy, specialising in brands, strategy and customers. In 2007, he guided the business’ expansion into research, under the banner of Research for decision makers.

John’s view is that research is the single most powerful tool available to management in the 21st Century.

He is married with one son and lives in Chelsea

No Biography Available
No Biography Available
Elissa Molloy is the CEO of The Research Society that is Australia's leading research association and the "go to" community for supporting research, insights, CX and analytics professionals and their organisations. She is the Secretary-General of the Asia Pacific Research Committee (APRC) federation and sits on the Executive Management Board of the Global Research Business Network (GRBN). Passionate about professional and quality standards, Elissa is the current Chair of the Australian Technical Standards Committee MB-005 and the Australian representative on the ISO TC 225 technical committee that has developed two standards for the market, social and opinion research industry - ISO 20252 and ISO 26362 that merged into one standard under one number ISO 20252 in 2019. She continues to lead the Society's professional standards program that includes the Code of Professional Behaviour that underpins The Research Society and is vital in the self-regulation of the research profession and sector.

Melanie serves as the Chief Executive Officer at the Insights Association, and has spent more than 25 years designing, executing, and interpreting research for agencies and corporations, while leading the industry as a voice for quality, trends and the next generation of data collection. Known as an expert methodologist, she started her career at a full-service research firm in Dallas where she spent ten years developing her strong research background. She then followed that with a decade specializing in all forms of digital research including online, mobile and social. Melanie has successfully developed and launched leading sampling platforms, routers, methodology best practices, panels and research products. Melanie contributes to standards and codes of conduct, is heavily involved in industry advocacy and events, and is an award-winning writer, researcher, and speaker.

Camilla Pang, winner of the Royal Society science book prize 2020, was diagnosed with autism spectrum disorder at the age of eight. She describes her book as a ‘love letter to science’ that ‘provides insights into different ways of thinking and the challenges of being neurodiverse in a normal world’.

No Biography Available
No Biography Available

Representing, advocating and supporting the research sector

MRS Patrons

Patrick Barwise


“One of my priorities is to ensure that research and other insights are relevant and actionable, flow freely through the organisation to reach decision-makers and are acted on rather than buried or ignored. As patron of MRS, I want to help promote the importance of research as the lifeblood of customer-focused delivery and innovation.”

Patrick attended our roundtable where attendees debated findings from the inaugural MRS Delphi report. Read the article here.


Jeremy Bullmore

Jeremy Bullmore.jpg

"Our elected representatives and commercial leaders take huge decisions on our behalf; decisions that can determine the course and contentment of our lives. Most of these decisions will have been strongly influenced by research. So every single one of us has the most acute personal interest in trusting that the research by which our leaders are guided is the product of high intelligence, rigorously conducted. It's scary just how much good research matters."


Roisin Donnelly


Roisin spoke to us about using data and insight to win business. Watch the video here.


Clive Humby


MRS Patrons Peter York and Clive Humby discuss the importance of evidence in this video.


Sir Martin Sorrell


"If possible, market research, or what we call consumer insight, is becoming even more important in this day and age. The changes in new markets, new media and the application of technology and development of big data mean that market research or consumer insight is critically important in understanding strategic planning and creative execution, opportunities and issues."

In 2014, Martin spoke at our annual conference, and discussed the link between data and the economy in 2014. Watch the video here


Stan Sthanunathan


Watch our interview with Stan looking at the secret of a good client relationship here.


Edwina Dunn


Edwina wrote the foreword of our privacy report, 'Private lives?', looking at the consumer perspective of the consumer debate. Read the report here


Sir Robert Worcester


“Market research is a way of life. It gives the curious, the intelligent and the interested a view of society which is almost unique. It provides a means by which an alert – but not indolent – young person might taste of a broad variety of experiences without becoming too attached to any one stream and therefore limit their opportunity to move upwards in the trade, or outward into a wide variety of occupations and callings. I hope that as a patron of the MRS I can give a bit back to what I’ve learned about the fascinating business we are in.”


Peter York


“Market research is a very broad and brilliant church...and I want to do my bit to persuade people of that.”

MRS Patrons Peter York and Clive Humby discuss the importance of evidence in this video

This video follows the launch of a joint PwC/MRS industry report 'The Business of Evidence' which revealed that the UK research market is worth over £3bn, 50% more than previously estimated.

Below is a list of current MRS Gold Medallists, Honorary Fellows and Fellows.

Find out how to nominate a fellow.

Find out more about routes to MRS Honours.

Gold Medallists

Honorary Fellows

Honorary Fellows

2021 – Phyllis Macfarlane

2019 – Peter Mouncey

2018 – William (Bill) G. Blyth

2017 – Dr Barry Leventhal

2008 – Professor Sir Roger Jowell

2006 – Tony Cowling & John Samuels

2004 – Dr Stephan Buck & James Rothman

2002 – John Downham

1996 – Andrew Ehrenberg, Gerald Goodhardt & Paul Harris

1993 – Dr Elizabeth Nelson

1988 – Professor Harry Henry

1986 – Len England

1982 – Dr Mark Abrams


Belinda Beeftink

Bill Bryson, OBE

Jeremy Bullmore, CBE

Rita Clifton, CBE

Melanie Courtright

Sir John Curtice

Christopher Graham

Rt Hon Dame

Margaret Hodge MP

Seema Malhotra MP

Deborah Mattinson

Elissa Molloy

Alan Rusbridger

Baroness Minouche Shafik

Sir David Spiegelhalter

Patrick Sturgis

Dame Dianne

Phyllis Vangelder

Richard Webber

Keith Weed

Stian Westlake

David Wilding

Nadhim Zahawi MP




 Aftab Ahmad

Paul Baines

Stephen Bairfelt

Phil Barnard

Chris Barnham

John Barter

Peter Bartram

Keith Bates

Crispin Beale

Jennie Beck

Nikki Bell

Robin Birn

Susan Blackall

Fiona Blades

William Blyth

Clive Boddy

Nick Bonney

Sue Burden

Simon Burrows

David Cahn

Jonny Caldwell

Martin Callingham

Rosie Campbell

Simon Chadwick

David Chilvers

Joanna Chrzanowska

Barbie Clarke

Philly Desai

Andy Dexter

Patricia Dowding

John Downham

Richard Drury

Keith Dugmore

Rob Ellis

Richard Ellwood

James Endersby

Gill Ereaut

Mervyn Flack

Arthur Fletcher

Jonathan Fletcher

Ruth France

Dr Peter Furness

Sally Ford-Hutchinson

Elaine Francis

Karen Fraser MBE 

Mary Goodyear

Richard Goosey

Peter Goudge

Jane Gwilliam

Kathleen Hamilton

Terry Hanby

Claire Harris

Pene Healey

Linda Henshall

Michael Herbert

Hugh Hoffman

Ben Hogg

Clive Humby

Julie Irwin

Fiona Jack

Peter Jackling

Vanella Jackson

Jonathan Jephcott

Derek Jones

John Kelly

Thomas Kerr

Raz Khan

Claire Labrum

Roy Langmaid

James (Jim) Law

Dr Rachel Lawes

Barry Leventhal

Simon Lidington

Rowland Lloyd

Tim Macer

Phyllis Macfarlane

Sofie Mallick

Ben Marks

David McCallum

Colin McDonald

Kevin McLean

Ruth McNeil

Jackie Megahey

Penny Mesure

Dawn Mitchell

Virginia Monk

Nick Moon

Dr Leigh Morris

Peter Mouncey

Corrine Moy

Gavin Mulholland 

Elizabeth Nelson, OBE

Caroline Noon

Darren Mark Noyce

Martin Oxley

Ben Page

Simon Patterson

John Pawle

Adam Phillips

Bob Qureshi

Stephen (Steve) Phillips

Ray Poynter

Martyn Richards

Malcolm Rigg

John Rose

James Rothman

Jane Rudling

Danny Russell

John Samuels

Jessica Santos

Rob Sheldon

Richard Sheldrake

Chris Smith

David Smith

Leslie Sopp

Mark Speed

Penny Steele

Ivor Stocker

Trish Stuart Parker

Neil Swan

Crispian Tarrant

Yvonne Taylor

Dr Mark Thorpe

Ray Tiwari

Peter Totman

Helen Turner

Paul Vittles

Daniel Wain

Paul Walton

Judith Wardle

Nicholas Watkins

Neil Wholey

Trevor Wilkinson

Alan Wilson

Sir Robert Worcester

Rebecca Wynberg

Frances Yelland

Below is a list of past MRS Fellows who were acknowledged by the Society for their exceptional contribution to the profession.

Lucinda Allum
Lawrence Bailey
Kenneth Baker
Mary Bartram
Bryan Bates
Donald Beverly
Chris Blamires
Julian Bond
John Bound
Timothy Bowles
Ian Brace
Nigel Bradley
Susan Brooker
Diana Brown
Douglas Brown
Dr Stephan Buck
Dominic Buck
Eileen Cole
Steffen Conway
Prof Martin Collins
Mike Cooke
Peter Cooper
Antony Cowling
Susan Coyne
Nigel Culkin
Laurence Curtis
Kate Dann
Leslie de Chernatony
Gerald De Groot
Andrew Dexter
Sue Duncan
Heather Dunn
Prof Andrew Ehrenberg
Stephen Ellis
Jan Faber
Valerie Farbridge
Paul Feldwick
John Gambles
Roddy Glen
Rudolph Goldsmith
Gerald Goodhardt
John Goodyear
Wendy Gordon
John Griffiths
Justin Gutmann
Paul Hague
Mike Hannah
Paul Harris
Peter Hayes
Robert Heath
Prof Harry Henry
Clifford Holmes
Peter Hutton
Mike Imms
Jonathan Jephcott
Roger Jowell
Sheila Keegan
Richard Kottler
Barbara Lee
J (Tony) Lunn
Derek Martin
Dr I McGloughlin
Peter Menneer
Kit Molloy
Elaine Moore
Rory Morgan
Ros Morgan
Alan Morris
Louis Moss
Clive Nancarrow
John O'Brien
Alison Palmer
Nicolas Palmer

John H Parfitt
Kenneth Parker
William Pegram
Nick Phillips
John R Potts
Jon Priest
Joy Reynolds
Richard Roberts-Miller
Sue Robson
Mike Roe
Edward Ross
Geoffrey Roughton
Peter Sampson
Eamonn Santry
Bill Schlackman
David Seaman
Richard Silman
Nigel Spackman
Paul Szwarc
Philip Talmage
Frank Teer
Dr John Treasure
Virginia Valentine
Martin van Staveren
Janet Weitz
John Wigzell
Eric Willson
Lorna Winstanley
Fiona Wood
Dr Jeremy Wyndham

Get the latest MRS news

Our newsletters cover the latest MRS events, policy updates and research news.