Representing, advocating and supporting the research sector

MRS Patrons

Patrick Barwise


“One of my priorities is to ensure that research and other insights are relevant and actionable, flow freely through the organisation to reach decision-makers and are acted on rather than buried or ignored. As patron of MRS, I want to help promote the importance of research as the lifeblood of customer-focused delivery and innovation.”

Patrick attended our roundtable where attendees debated findings from the inaugural MRS Delphi report. Read the article here.

Jeremy Bullmore

Jeremy Bullmore.jpg

"Our elected representatives and commercial leaders take huge decisions on our behalf; decisions that can determine the course and contentment of our lives. Most of these decisions will have been strongly influenced by research. So every single one of us has the most acute personal interest in trusting that the research by which our leaders are guided is the product of high intelligence, rigorously conducted. It's scary just how much good research matters."

Roisin Donnelly


Roisin spoke to us about using data and insight to win business. Watch the video here.

Clive Humby


MRS Patrons Peter York and Clive Humby discuss the importance of evidence in this video.

Sir Martin Sorrell


"If possible, market research, or what we call consumer insight, is becoming even more important in this day and age. The changes in new markets, new media and the application of technology and development of big data mean that market research or consumer insight is critically important in understanding strategic planning and creative execution, opportunities and issues."

In 2014, Martin spoke at our annual conference, and discussed the link between data and the economy in 2014. Watch the video here

Stan Sthanunathan


Watch our interview with Stan looking at the secret of a good client relationship here.

Edwina Dunn


Edwina wrote the foreword of our privacy report, 'Private lives?', looking at the consumer perspective of the consumer debate. Read the report here

Sir Robert Worcester


“Market research is a way of life. It gives the curious, the intelligent and the interested a view of society which is almost unique. It provides a means by which an alert – but not indolent – young person might taste of a broad variety of experiences without becoming too attached to any one stream and therefore limit their opportunity to move upwards in the trade, or outward into a wide variety of occupations and callings. I hope that as a patron of the MRS I can give a bit back to what I’ve learned about the fascinating business we are in.”

Peter York


“Market research is a very broad and brilliant church...and I want to do my bit to persuade people of that.”

MRS Patrons Peter York and Clive Humby discuss the importance of evidence in this video

This video follows the launch of a joint PwC/MRS industry report 'The Business of Evidence' which revealed that the UK research market is worth over £3bn, 50% more than previously estimated.

Below is a list of current MRS Honorary Fellows and Fellows.

Find out how to nominate a fellow.

Honorary Fellows

Bill Bryson, OBE
Jeremy Bullmore, CBE
Rita Clifton, CBE
Christopher Graham
Rt Hon Dame Margaret Hodge MP
Alan Rusbridger
Bill Schlackman
Patrick Sturgis
Dame Dianne Thompson
Phyllis Vangelder
Richard Webber
Keith Weed


Aftab Ahmad
Lawrence Bailey
Paul Baines
Kenneth Baker
Phil Barnard
Chris Barnham
John Barter
Peter Bartram
Keith Bates
Fiona Blades
Jennie Beck
Nikki Bell
Donald Beverly
Robin Birn
Susan Blackall
William Blyth
Clive Boddy
Ian Brace
Simon Burrows
Martin Callingham
Rosie Campbell
Simon Chadwick
David Chilvers
Joanna Chrzanowska
Barbie Clarke
Martin Collins
Antony Cowling
Nigel Culkin
Philly Desai
Andrew Dexter
Patricia Dowding
John Downham
Keith Dugmore
Gill Ereaut
Mervyn Flack
Arthur Fletcher
Jonathan Fletcher
Sally Ford-Hutchinson
Mary Goodyear
Richard Goosey
Wendy Gordon
Peter Goudge
Jane Gwilliam
Paul Hague
Kathleen Hamilton
Terry Hanby
Claire Harris
Paul Harris
Pene Healey
Linda Henshall
Michael Herbert
Hugh Hoffman
Clive Humby
Peter Hutton
Fiona Jack
Peter Jackling
Vanella Jackson
Jonathan Jephcott
John Kelly
Thomas Kerr
Raz Khan
Roy Langmaid
Barbara Lee
Barry Leventhal
Simon Lidington
Rowland Lloyd
Phyllis Macfarlane
Sofie Mallick
Derek Martin
David McCallum
Colin McDonald
Kevin McLean
Ruth McNeil
Jackie Megahey
Peter Menneer
Penny Mesure
Dawn Mitchell
Virginia Monk
Nick Moon
Alan Morris
Peter Mouncey
Corrine Moy
Gavin Mulholland
Elizabeth Nelson, OBE
Darren Mark Noyce
Martin Oxley
Kenneth Parker
Simon Patterson
Adam Phillips
Jon Priest
Martyn Richards
Malcolm Rigg
Sue Robson
John Rose
James Rothman
Geoffrey Roughton
John Samuels
Jessica Santos
David Seaman
Richard Sheldrake
Richard Silman
Chris Smith
David Smith
Leslie Sopp
Mark Speed
Penny Steele
Ivor Stocker
Trish Stuart Parker
Neil Swan
Paul Szwarc
Crispian Tarrant
Peter Totman
Helen Turner
Martin Van Staveren
Paul Vittles
Daniel Wain
Judith Wardle
Nicholas Watkins
John Wigzell
Alan Wilson
Sir Robert Worcester
Rebecca Wynberg
Frances Yelland

Six richly-deserving industry leaders were appointed MRS Fellows in April 2017. They were presented with certificates at the Excellence Awards lunch on 9 June at Paternoster Chop House in London.

Find out how to nominate a fellow.

Over the past 35 years, Keith has held senior roles at Marketing Sciences, ICM Group and ORC International, most recently as CEO of Creston Insight. He now runs Routes to Growth Limited, providing business and commercial advice to insight agencies across the UK and internationally. Keith has made a significant contribution to the development and understanding of NPD research, particularly regarding packaging and design. He has developed best practice guidelines for several global packaged goods corporations and also presented papers and workshops on the subject. Keith has actively supported MRS throughout his career, including training and events, and is currently an MRS Mentor.

Fiona founded MESH Experience in 2006 following a career in marketing and advertising to help clients understand all brand encounters, from TV to social media and consumption experiences, and take quicker and smarter marketing investment decisions. The Real-time Experience Tracking approach Fiona pioneered, one of the earliest to capitalise on mobile data, was described as “a new tool [that] radically improves marketing research” by Harvard Business Review. In March 2017, Fiona and MESH won the Delta Air Lines Woman-Owned Business supplier of the Year award. She has been a long-standing supporter of MRS, The Research Liberation Front and other associations such as WIRe.

Michael has worked in strategic research for over 40 years. He accidentally got into qual as a PhD student at LSE and has had a career studying people in their ordinary lives looking for the extraordinary. He has worked as an account planner, been a board director at Henley Centre Headlight Vision and ran his own consultancy for 15 years, where he pioneered online focus groups in the 1990s. He believes if you are interested in people, being a qualitative researcher is the best job - and once wrote an article for MRS saying exactly that. He has had a long-standing involvement with AQR, in particular leading the Professionalisation of Qualitative Research Programme, which aims to develop new qualifications.

Sofie is Learning and Teaching Champion at the University of Hertfordshire, where she has taught across a range of marketing modules since 2005. Prior to academia, she spent two decades leading research in media and advertising. At UH, Sofie has mentored many students to complete research projects, with her interest being graduate masteries. She has collaborated with research agencies to design live student assessments linked to the Understanding Customers module she developed. In 2015, Sofie received a Vice Chancellor Award in Teaching Excellence. She has supported the sector through careers talks and lectures on the contribution of market research to enterprise and advocated the adoption of MRS qualifications within academia.

Jackie has nearly 30 years’ experience in the market research sector and is the Regional Research & Quality Director for GfK UK, Nordics & Baltics. Her primary role is to provide guidance and advice on data protection, industry guidelines and standards, privacy and all issues affecting research. Jackie is a Designated Member of ESOMAR and has made a significant contribution to MRS, currently serving as a member of the Market Research Standards Board, plus 8 years as a member of the MRQSA Council and BSI mirror committee, 12 years as a member of the IQCS Council and improving understanding of quality and compliance issues via contributions to a broad range of publications and conferences.

Ginny has over 30 years’ research experience and is currently MD at Network Research. Prior to joining Network in 1996, she worked for a number of research agencies specialising in and advocating telephone research and customer satisfaction and loyalty. She has made a significant contribution to the sector as a speaker on MRS training courses and as a contributor to textbooks and articles on data collection issues. She is the current Chair of BIG and is also a member of the BIG Forum committee. She is a member of the IJMR Editorial Advisory Board and an MRBA committee member. Ginny is also an active supporter of the Archive for Social & Market Research.


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