Representing, advocating and supporting the research sector

MRS Patrons

Patrick Barwise


“One of my priorities is to ensure that research and other insights are relevant and actionable, flow freely through the organisation to reach decision-makers and are acted on rather than buried or ignored. As patron of MRS, I want to help promote the importance of research as the lifeblood of customer-focused delivery and innovation.”

Patrick attended our roundtable where attendees debated findings from the inaugural MRS Delphi report. Read the article here.


Jeremy Bullmore

Jeremy Bullmore.jpg

"Our elected representatives and commercial leaders take huge decisions on our behalf; decisions that can determine the course and contentment of our lives. Most of these decisions will have been strongly influenced by research. So every single one of us has the most acute personal interest in trusting that the research by which our leaders are guided is the product of high intelligence, rigorously conducted. It's scary just how much good research matters."


Roisin Donnelly


Roisin spoke to us about using data and insight to win business. Watch the video here.


Clive Humby


MRS Patrons Peter York and Clive Humby discuss the importance of evidence in this video.


Sir Martin Sorrell


"If possible, market research, or what we call consumer insight, is becoming even more important in this day and age. The changes in new markets, new media and the application of technology and development of big data mean that market research or consumer insight is critically important in understanding strategic planning and creative execution, opportunities and issues."

In 2014, Martin spoke at our annual conference, and discussed the link between data and the economy in 2014. Watch the video here


Stan Sthanunathan


Watch our interview with Stan looking at the secret of a good client relationship here.


Edwina Dunn


Edwina wrote the foreword of our privacy report, 'Private lives?', looking at the consumer perspective of the consumer debate. Read the report here


Sir Robert Worcester


“Market research is a way of life. It gives the curious, the intelligent and the interested a view of society which is almost unique. It provides a means by which an alert – but not indolent – young person might taste of a broad variety of experiences without becoming too attached to any one stream and therefore limit their opportunity to move upwards in the trade, or outward into a wide variety of occupations and callings. I hope that as a patron of the MRS I can give a bit back to what I’ve learned about the fascinating business we are in.”


Peter York


“Market research is a very broad and brilliant church...and I want to do my bit to persuade people of that.”

MRS Patrons Peter York and Clive Humby discuss the importance of evidence in this video

This video follows the launch of a joint PwC/MRS industry report 'The Business of Evidence' which revealed that the UK research market is worth over £3bn, 50% more than previously estimated.

Below is a list of current MRS Honorary Fellows and Fellows.

Find out how to nominate a fellow.

Honorary Fellows

Bill Bryson, OBE
Jeremy Bullmore, CBE
Rita Clifton, CBE
Christopher Graham
Rt Hon Dame Margaret Hodge MP
Alan Rusbridger
Patrick Sturgis
Dame Dianne Thompson
Phyllis Vangelder
Richard Webber
Keith Weed


Aftab Ahmad
Paul Baines
Kenneth Baker
Stephen Bairfelt
Phil Barnard
Chris Barnham
John Barter
Peter Bartram
Keith Bates
Crispin Beale
Jennie Beck
Nikki Bell
Robin Birn
Susan Blackall
Fiona Blades
William Blyth
Clive Boddy
Nick Bonney
Ian Brace
Sue Burden
Simon Burrows
Martin Callingham
Rosie Campbell
Simon Chadwick
David Chilvers
Joanna Chrzanowska
Barbie Clarke
Philly Desai
Andy Dexter
Patricia Dowding
John Downham
Richard Drury
Keith Dugmore
Gill Ereaut
Mervyn Flack
Arthur Fletcher
Jonathan Fletcher
Sally Ford-Hutchinson
Elaine Francis
Karen Fraser MBE
Mary Goodyear
Richard Goosey
Peter Goudge
John Griffiths
Jane Gwilliam
Kathleen Hamilton
Terry Hanby
Claire Harris
Pene Healey
Linda Henshall
Michael Herbert
Hugh Hoffman
Ben Hogg
Clive Humby
Julie Irwin
Fiona Jack
Peter Jackling
Vanella Jackson
Jonathan Jephcott
John Kelly
Thomas Kerr
Raz Khan
Roy Langmaid
James (Jim) Law
Dr Rachel Lawes
Barry Leventhal
Simon Lidington
Rowland Lloyd
Phyllis Macfarlane
Sofie Mallick
Ben Marks
David McCallum
Colin McDonald
Kevin McLean
Ruth McNeil
Jackie Megahey
Peter Menneer
Penny Mesure
Dawn Mitchell
Virginia Monk
Nick Moon
Dr Leigh Morris
Peter Mouncey
Corrine Moy
Gavin Mulholland
Elizabeth Nelson, OBE
Darren Mark Noyce

Martin Oxley
Ben Page
Simon Patterson
John Pawle
Adam Phillips
Bob Qureshi
Stephen (Steve) Phillips
Ray Poynter
Martyn Richards
Malcolm Rigg
Mike Roe
John Rose
James Rothman
Jane Rudling
Danny Russell
John Samuels
Jessica Santos
Rob Sheldon
Richard Sheldrake
Chris Smith
David Smith
Leslie Sopp
Mark Speed
Penny Steele
Ivor Stocker
Trish Stuart Parker
Neil Swan
Crispian Tarrant
Yvonne Taylor
Peter Totman
Ray Tiwari
Helen Turner
Paul Vittles
Daniel Wain
Paul Walton
Judith Wardle
Nicholas Watkins
John Wigzell
Alan Wilson
Sir Robert Worcester
Rebecca Wynberg
Frances Yelland



Sue Burden has a unique mix of research experience, having been a client in marketing, a strategic planner in advertising at DMB&B, a client-side Market Research Manager at Mars, and a research agency director at Added Value and TNS. Now she is a freelance researcher and semiotician in her own business, Comms Savvy Research and Consultancy, specialising in qualitative and quantitative brand communications research and semiotics.

Sue has been a regular speaker at industry conferences and has made a significant contribution to MRS since joining in 1987, including 18 years as a member of the MRS Market Research Standards Board supporting the development of the MRS Code, MRS guidance and undertaking investigations. As an MRS trainer she has delivered an extensive range of training courses for the face-to-face programme and developing bespoke training for a range of MRS’ in-company customers.

On receiving her Fellowship, Sue says: “I am delighted – market research is a creative, collaborative and stimulating job that I’ve always enjoyed. I owe a great deal to many researchers and clients who encouraged me along the way as well as the MRS – thank you.”

Dr Rachel Lawes is a social psychologist specializing in the interface between individuals and consumer culture. Her extensive publishing history spans marketing industry trade journals, academic publishing in psychology and market research, and journalism. She is recognized as one of the original founders of British commercial semiotics and is known for her engaging style and ability to make difficult concepts and theory accessible to non-academic audiences.

Rachel has produced a number of award-winning papers and conference presentations. Her books include Using Semiotics in Marketing: How to achieve consumer insight for brand growth and profits (Kogan Page, 2020). Her extensive support of MRS includes acting as a mentor and trainer, delivering a wide range of professional development programmes. For more than 10 years she has convened the MRS Advanced Qualitative Methods Masterclass.

On receiving her Fellowship, Rachel says: “MRS has been the backbone of my twenty-year career in market research. With its help, semiotics was able to become established as a commercial offering, I delivered more than a decade of training, spoke at dozens of conferences and published extensively. I'm extremely grateful for this award and I look forward to serving MRS in the future.”

Ben Marks founded YouthSight, a specialist youth access panel and research agency, in 2004. He sees his biggest contributions to the sector as helping research become more established within the Higher Education sector, and helping the industry gain better access to youth audiences through his company’s access panels. Ben graduated from Manchester University with a degree in History and Sociology in 1991 and obtained an MBA from City University (now Cass Business School) in 1998.

Ben has made a significant contribution to the practice and understanding of children and young people’s research, particularly via the use and application of online research panels. He has presented widely on conducting research with children at industry events, including at AIMRI, ASC and MRS conferences.

On receiving his Fellowship, Ben says: “I love the market research industry and I don’t think there are any awards that could make me feel prouder or more honoured than this.”

Ben Page is Chief Executive of Ipsos MORI. He joined MORI in 1987 after graduating from Oxford University and was one of the leaders of its first management buyout in 2000. A frequent writer and speaker on trends, leadership and performance management, he has directed thousands of surveys examining consumer trends and citizen behaviour.

Ben has made a significantly contribution to the sector as one of the most prominent and well known researchers and research business leaders. He has extensively supported a wide range of research associations, including MRS and AMSR, as well as other organisations such as the Kings Fund and Social Market Foundation. In 2005 he was awarded the MRS Silver Medal for Best Paper in the IJMR.

On receiving his Fellowship, Ben says: “At a time when data is more accessible than ever, but as variable in quality as ever, when any one can set up as a research agency, the MRS continues to stand for quality and integrity in research as our methodologies become ever more rapid and diverse. I am proud to have been made a Fellow of the Society.”

John Pawle, Consultant Quantitative Director at QRi Consulting, has been a mentor, pioneer and innovator throughout his long career in international research. He spent twenty years on the client side at Beecham and Unilever and twenty years on the agency side at TNS Sofres then helped found QiQ and QRi. He was a pioneer of online research particularly the use of QualiQuant®.

John has made a significant contribution to media research and associations which supported media research, particularly in the Middle East including as Secretary, Vice-Chairman and Chairman of the Joint Industry Committee for Media Research in the Middle East. He has written many research papers on branding , including publication in the IJMR, and has presented at MRS conferences and ESOMAR Congress. He was nominated for Best ESOMAR Congress Case Study in 2006 for Back on Track – a fresh direction for the Rexona Brand and won Best Case Study for How does your Cappuccino feel?

On receiving his Fellowship, John says: “I was very honoured to hear that I had joined that exalted small group of members who have contributed so much to the industry over the years."

Bob is a founder and co-owner of the award winning i-view viewing facilities. He is also a partner in the data collection agency Prevision Research and The Research Club, a not-for-profit hosting networking events worldwide, attracting a membership of over 10,000 researchers. He has over 35 years’ experience working within research from starting his career at Quaker, where he worked on a range of household brands. He then worked for a number of full-service market research agencies including TNS (now part of KANTAR) and Synovate (now part of IPSOS) where he held senior company management and business acquisition roles.

As well as the Research Club, Bob has made a significant contribution to a wide range of research associations, particularly the charitable bodies MRBA and AMSR. He mentors a number of market researchers from BAME backgrounds along with his volunteer role as Trustee of Surrey Cricket Foundation Charity, where he heads up Insight and promotes the use and application of market research.

On receiving his Fellowship, Bob says: “To say I am thrilled would be a huge understatement. MRS has been threaded and embedded within me throughout my entire 35 year career in research. Being awarded a Fellowship gives me, and I say this with much humility, a great sense of achievement and recognition. As a Fellow of MRS I will use the designation with a huge sense of pride and endeavour to continue to support and promote the sector.”


Below is a list of past MRS Fellows who were acknowledged by the Society for their exceptional contribution to the profession.

Lucinda Allum
Lawrence Bailey
Mary Bartram
Bryan Bates
Donald Beverly
Chris Blamires
Julian Bond
John Bound
Timothy Bowles
Nigel Bradley
Susan Brooker
Diana Brown
Douglas Brown
Dr Stephan Buck
Dominic Buck
Eileen Cole
Steffen Conway
Prof Martin Collins
Mike Cooke
Peter Cooper
Antony Cowling
Susan Coyne
Nigel Culkin
Laurence Curtis
Kate Dann
Leslie de Chernatony
Gerald De Groot
Andrew Dexter
Sue Duncan
Heather Dunn
Prof Andrew Ehrenberg
Stephen Ellis
Jan Faber
Valerie Farbridge
Paul Feldwick
Roddy Glen
Rudolph Goldsmith
Gerald Goodhardt
John Goodyear
Wendy Gordon
Justin Gutmann
Paul Hague
Mike Hannah
Paul Harris
Peter Hayes
Robert Heath
Prof Harry Henry
Clifford Holmes
Peter Hutton
Mike Imms
Jonathan Jephcott
Roger Jowell
Sheila Keegan
Richard Kottler
Barbara Lee
J (Tony) Lunn
Derek Martin
Dr I McGloughlin
Kit Molloy
Elaine Moore
Rory Morgan
Ros Morgan
Alan Morris
Louis Moss
Clive Nancarrow
John O'Brien
Alison Palmer
Nicolas Palmer

John H Parfitt
Kenneth Parker
William Pegram
Nick Phillips
John R Potts
Jon Priest
Joy Reynolds
Richard Roberts-Miller
Sue Robson
Edward Ross
Geoffrey Roughton
Peter Sampson
Eamonn Santry
Bill Schlackman
David Seaman
Richard Silman
Nigel Spackman
Paul Szwarc
Philip Talmage
Frank Teer
Dr John Treasure
Virginia Valentine
Martin van Staveren
Janet Weitz
Eric Willson
Lorna Winstanley
Dr Jeremy Wyndham
Fiona Wood

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