Representing, advocating and supporting the research sector

MRS Patrons

Patrick Barwise


“One of my priorities is to ensure that research and other insights are relevant and actionable, flow freely through the organisation to reach decision-makers and are acted on rather than buried or ignored. As patron of MRS, I want to help promote the importance of research as the lifeblood of customer-focused delivery and innovation.”

Patrick attended our roundtable where attendees debated findings from the inaugural MRS Delphi report. Read the article here.


Jeremy Bullmore

Jeremy Bullmore.jpg

"Our elected representatives and commercial leaders take huge decisions on our behalf; decisions that can determine the course and contentment of our lives. Most of these decisions will have been strongly influenced by research. So every single one of us has the most acute personal interest in trusting that the research by which our leaders are guided is the product of high intelligence, rigorously conducted. It's scary just how much good research matters."


Roisin Donnelly


Roisin spoke to us about using data and insight to win business. Watch the video here.


Clive Humby


MRS Patrons Peter York and Clive Humby discuss the importance of evidence in this video.


Sir Martin Sorrell


"If possible, market research, or what we call consumer insight, is becoming even more important in this day and age. The changes in new markets, new media and the application of technology and development of big data mean that market research or consumer insight is critically important in understanding strategic planning and creative execution, opportunities and issues."

In 2014, Martin spoke at our annual conference, and discussed the link between data and the economy in 2014. Watch the video here


Stan Sthanunathan


Watch our interview with Stan looking at the secret of a good client relationship here.


Edwina Dunn


Edwina wrote the foreword of our privacy report, 'Private lives?', looking at the consumer perspective of the consumer debate. Read the report here


Sir Robert Worcester


“Market research is a way of life. It gives the curious, the intelligent and the interested a view of society which is almost unique. It provides a means by which an alert – but not indolent – young person might taste of a broad variety of experiences without becoming too attached to any one stream and therefore limit their opportunity to move upwards in the trade, or outward into a wide variety of occupations and callings. I hope that as a patron of the MRS I can give a bit back to what I’ve learned about the fascinating business we are in.”


Peter York


“Market research is a very broad and brilliant church...and I want to do my bit to persuade people of that.”

MRS Patrons Peter York and Clive Humby discuss the importance of evidence in this video

This video follows the launch of a joint PwC/MRS industry report 'The Business of Evidence' which revealed that the UK research market is worth over £3bn, 50% more than previously estimated.

Below is a list of current MRS Honorary Fellows and Fellows.

Find out how to nominate a fellow.

Honorary Fellows

Bill Bryson, OBE
Jeremy Bullmore, CBE
Rita Clifton, CBE
Christopher Graham
Rt Hon Dame Margaret Hodge MP
Alan Rusbridger
Patrick Sturgis
Dame Dianne Thompson
Phyllis Vangelder
Richard Webber
Keith Weed


Aftab Ahmad
Paul Baines
Kenneth Baker
Stephen Bairfelt
Phil Barnard
Chris Barnham
John Barter
Peter Bartram
Keith Bates
Crispin Beale
Jennie Beck
Nikki Bell
Robin Birn
Susan Blackall
Fiona Blades
William Blyth
Clive Boddy
Nick Bonney
Ian Brace
Simon Burrows
Martin Callingham
Rosie Campbell
Simon Chadwick
David Chilvers
Joanna Chrzanowska
Barbie Clarke
Antony Cowling
Philly Desai
Andy Dexter
Patricia Dowding
John Downham
Richard Drury
Keith Dugmore
Gill Ereaut
Mervyn Flack
Arthur Fletcher
Jonathan Fletcher
Sally Ford-Hutchinson
Elaine Francis
Karen Fraser MBE
Mary Goodyear
Richard Goosey
Peter Goudge
John Griffiths
Jane Gwilliam
Paul Hague
Kathleen Hamilton
Terry Hanby
Claire Harris
Pene Healey
Linda Henshall
Michael Herbert
Hugh Hoffman
Ben Hogg
Clive Humby
Julie Irwin
Fiona Jack
Peter Jackling
Vanella Jackson
Jonathan Jephcott
John Kelly
Thomas Kerr
Raz Khan
Roy Langmaid
James (Jim) Law
Barry Leventhal
Simon Lidington
Rowland Lloyd
Phyllis Macfarlane
Sofie Mallick
David McCallum
Colin McDonald
Kevin McLean
Ruth McNeil
Jackie Megahey
Peter Menneer
Penny Mesure
Dawn Mitchell
Virginia Monk
Nick Moon
Dr Leigh Morris
Peter Mouncey
Corrine Moy
Gavin Mulholland
Elizabeth Nelson, OBE
Darren Mark Noyce

Martin Oxley
Simon Patterson
Adam Phillips
Stephen (Steve) Phillips
Ray Poynter
Martyn Richards
Malcolm Rigg
Mike Roe
John Rose
James Rothman
Geoffrey Roughton
Jane Rudling
Danny Russell
John Samuels
Jessica Santos
Rob Sheldon
Richard Sheldrake
Richard Silman
Chris Smith
David Smith
Leslie Sopp
Mark Speed
Penny Steele
Ivor Stocker
Trish Stuart Parker
Neil Swan
Crispian Tarrant
Yvonne Taylor
Peter Totman
Ray Tiwari
Helen Turner
Paul Vittles
Daniel Wain
Paul Walton
Judith Wardle
Nicholas Watkins
John Wigzell
Alan Wilson
Sir Robert Worcester
Rebecca Wynberg
Frances Yelland



Stephen is co-founder and managing director of PurpleMR, a research and strategic insight consultancy he set up in 2002. He is also a board director of Prevision Research, a B2B data collection provider. Before that he was Head of Insight at Shell UK and a director of Research International.

Stephen has been very active in the wider research and insight industry. He was Chairman of the Independent Consultants Group (ICG) for a six year period, doubling membership and laying the foundations for further significant growth. He has served as a committee member of AIMRI (now Insights Association), an international trade organisation representing smaller suppliers. Until recently, he sat on the main board of MRS with responsibility for strategy and leading a team which reviewed the current corporate governance, proposing a revised structure.

On receiving his Fellowship, Stephen says: “I am beyond proud to have been awarded an MRS Fellowship. I have worked in this industry all my career and been involved on many fascinating projects, met lots of wonderful people and been taken out of my comfort zone too many times to remember. I am also a big supporter of MRS, who do a fantastic job promoting the industry, providing numerous networking opportunities, recognising great talent and ensuring regulatory obligations are met.”

Richard has over 25 years’ experience in client-side market research. He currently works for Walgreens Boots Alliance leading the research team for Boots retail. Prior to that he held a similar role at HSBC.

He has been a Director of AURA since 2009 and was Chair from 2010–2014. More recently he served as a member of the MRS Main Board and has acted as a Special Advisor on a variety of client-side activities. He has also been a long standing judge of AQR’s Prosper Riley Smith Award.

On receiving his Fellowship, Richard says: “I’m very excited and proud to have been recognised. It’s great fun to work in a wonderful industry full of creative and passionate people. I continue to enjoy building links across our industry bodies and fully support MRS activities to promote the highest professional standards.”

Ben's first role in market research was with internet measurement company NetValue (later acquired by Nielsen//NetRatings) in 2000. Since then he has had senior roles at Nielsen//NetRatings, MyVoice and Telephia before setting up the European office for e-Rewards, who acquired Research Now in 2009. Ben was Managing Director for EMEA for Research Now's Portfolio Companies (Healthcare, Mobile and Peanut Labs) before joining Lucid in 2016 to launch their international offices, where he now serves on the Executive Team as MD International.

Ben has made a significant contribution to MRS as a long-standing Company Partner Board member and a launch partner and board member for the MRS Fair Data Accreditation. He has also been a long-standing supporter of BIG and BIG Conference, strengthening understanding of B2B research practice, and has won several MRS and BIG Awards.

On receiving his Fellowship, Ben says: "It is truly an honour to be recognised by the industry in which I have worked for almost 20 years. I have made so many friends, and continue to learn so much, and MRS is at the heart of all of this. I look forward to the next 20 years".

Leigh is the Founder and Strategy Director of Bonamy Finch, an Analytics and Insights consultancy (now part of the STRAT7 Group) based just outside London. He is also the Founder and Chair of MRS’ ADA network, for data analysts. He came into market research from an academic background in social psychology, and has specialised in market segmentation, brand management and applied multivariate statistics. Prior to starting Bonamy Finch, Leigh held positions in the Unilever consumer psychology department, the international consumer insight division of T-Mobile, and the Research International marketing science centre.

He has significantly contributed to research understanding in the area of multi-variate statistics through the IJMR and broader academic practice.

Leigh says he is extremely honoured to receive his Fellowship and looks forward to continuing to support the MRS team in developing data analytics services. He is also interested in helping to establish clearer undergraduate pathways into the insights and analytics industry.

Ray has spent 40 years at the intersection of market research, technology and change - experience which he now deploys as a trainer, writer, consultant and coach. His past roles include time with companies such as Millward Brown, The Research Business, Vision Critical and Join The Dots. As well as blogging, writing articles, and speaking at events, Ray is the author of market research textbooks and is a content author for the University of Georgia’s market research course.

Ray is a long-standing supporter of MRS through its conferences, events and training programme and he also supports a wide range of other research associations, including ESOMAR and, which he co-founded.

On receiving his Fellowship, he says: “MRS is an absolute leader in the world of research. Initiatives such as Fair Data, Intelligence Capital, and Inclusion Matters are fantastic examples of why MRS is so important to our future, it is a privilege to be a member, and a honour to have been made a Fellow.”

Jane is MD of Walnut Unlimited and a Partner in the Unlimited Group. She has a background in analytics and is passionate about blending information from different sources to build the most insightful picture for clients. A big believer in training and development she has made a significant contribution to the understanding of research supporting schools and university programmes, particularly in her long-term partnership with the University of Winchester Business School. She has supported a wide range of MRS activities, hosted regional roadshow events, supported new initiatives and taken the lead on work-based learning programmes, including apprenticeships.

On receiving her Fellowship, Jane says: “I am delighted to become a fellow of the MRS. I have been proud to be member for over 20 years and I believe the MRS is more important than ever. Our industry is going through a period of rapid change and its impressive to see the MRS take a leading role on key topics such as GDPR, Advanced Data Analytics and the all-important Code of Conduct.”

Yvonne is Managing Director at PPL Insights, an agency which specialises in sensory and consumer research in the FMCG sector with a specific focus on food and drink. She has over 25 years experience working within research after starting her career at Nestlé working across a variety of brands including the flagship range of coffees. Subsequently she worked within research agencies focussing on the application of sensory profiling and consumer research in helping food and drink manufacturers understand, develop and optimise their products.

She has made a significant contribution to research thinking via a wide range of articles and conference sessions particularly on food/sensory and product development research. She acts as a mentor for MRS and promotes its CPD scheme, as well as supporting other associations including the Institute of Food Science and Technology.

On receiving her Fellowship, Yvonne says: “I have spent the majority of my career working on food and drink, which means I have focussed my work on consumer research as well as product research using descriptive sensory profiling techniques - the latter being adjacent but complimentary to the MRS umbrella. However, I am pleased to say MRS recognised the value to the research industry and awarded me a Fellowship. When I received the letter, I was so excited the whole office knew about it in less than 10 seconds – I’d like to put that down to my great communication skills but my team would probably say it is because I am a bit noisy!”

Following his graduation from Kingston University in 1983, Ray joined the marketing department of Initial Services, where he was classically trained in service and product marketing. Following positions in Unipart International and Hepworth Plc, he left corporate life to create Focused Sales Marketing in 1990. As its Managing Director, Ray has steered the company over the last 29 years. They specialise in service strategy, measurement, training and development. Their key market segments are retail, leisure and hospitality and their use of mystery shopping and other measuring tools led to Ray’s close involvement with the research sector.

Ray made a significant contribution to the former trade association, the BMRA, including being one of the main negotiators who undertook the integration of BMRA services into MRS, and has subsequently given long-standing support to MRS as a member of the Company Partner Board advocating the voice of SMEs within MRS.

Conceived in Walsall and test marketed at Brasenose College, Oxford, Paul was launched at a Paddington ad agency on the day that Elvis died. Later, on the road to Ealing for BMRB’s graduate training course, his eyes were opened by the exciting world of new product development. With its blend of scientific rigour and qualitative hunch, heroic failure and the odd glorious success, Paul was hooked, and it was not long before he launched his own brand, The Value Engineers. As one of the new breed of agencies specialising in brand innovation, it has won a global reputation and a stellar client list.

He has made a significant contribution to research thinking via the publication of a wide range of articles and books particularly focussing on strategy, brand and innovation, cascading knowledge via contributions to business schools and universities, and support of other sector associations including the Marketing Society and Account Planning Group.

Paul is convinced that great marketing needs great research and believes that a brand without insight is like a yacht without wind. He is delighted to become a Fellow of MRS, which has always offered a compelling needstate-mix of the academic, the professional and the social.


Below is a list of past MRS Fellows who were acknowledged by the Society for their exceptional contribution to the profession.

Lucinda Allum
Lawrence Bailey
Mary Bartram
Bryan Bates
Donald Beverly
Chris Blamires
Julian Bond
John Bound
Timothy Bowles
Nigel Bradley
Susan Brooker
Diana Brown
Douglas Brown
Dr Stephan Buck
Dominic Buck
Eileen Cole
Steffen Conway
Prof Martin Collins
Mike Cooke
Peter Cooper
Susan Coyne
Nigel Culkin
Laurence Curtis
Kate Dann
Leslie de Chernatony
Gerald De Groot
Andrew Dexter
Sue Duncan
Heather Dunn
Prof Andrew Ehrenberg
Stephen Ellis
Jan Faber
Valerie Farbridge
Paul Feldwick
Roddy Glen
Rudolph Goldsmith
Gerald Goodhardt
John Goodyear
Wendy Gordon
Justin Gutmann
Mike Hannah
Paul Harris
Peter Hayes
Robert Heath
Prof Harry Henry
Clifford Holmes
Peter Hutton
Mike Imms
Jonathan Jephcott
Roger Jowell
Sheila Keegan
Richard Kottler
Barbara Lee
J (Tony) Lunn
Derek Martin
Dr I McGloughlin
Kit Molloy
Elaine Moore
Rory Morgan
Ros Morgan
Alan Morris
Louis Moss
Clive Nancarrow
John O'Brien
Alison Palmer
Nicolas Palmer

John H Parfitt
Kenneth Parker
William Pegram
Nick Phillips
John R Potts
Jon Priest
Joy Reynolds
Richard Roberts-Miller
Sue Robson
Edward Ross
Peter Sampson
Eamonn Santry
Bill Schlackman
David Seaman
Nigel Spackman
Paul Szwarc
Philip Talmage
Frank Teer
Dr John Treasure
Virginia Valentine
Martin van Staveren
Janet Weitz
Eric Willson
Lorna Winstanley
Dr Jeremy Wyndham
Fiona Wood

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