New Fellows 2025

Konrad is co-founder of Craft. He specialises in providing socio-cultural and behavioural insights to clients in the media and entertainment sectors, helping them navigate change. As well as informing the development of content and digital products, Konrad explores topics such as the evolving roles of love, religion, ethnicity, class and youth - for some of the world's most recognised entertainment brands. His work regularly informs industry and policy at the highest levels. It has featured in industry and national press, and on several popular podcasts. He has won many awards, including the ICG/MRS award for Independent Consultants.

Konrads significant contribution to the development of research, insight and data understanding has been via conferences, lectures, and published articles, on a diverse range of media research topics. He has furthered EDI through research by being a founding member of the MRS Social Equity Group and supporting a number of charities to enhance their use and understanding of research and insight.

Following a market research traineeship with Unilever, Paul joined Smith & Nephew and Pedigree Petfoods. Moving into advertising at Bartle Bogle Hegarty, he later became Head of Planning at Young & Rubicam and SPLintas. Paul was CEO of The Henley Centre working on future strategic direction for a wide range of clients and a frequent commentator on TV and Radio on branding, consumer and new media matters. A spell as group CEO for Lowe & Partners was followed by joining Publicis in 2004 as Chief Strategy Officer. Paul re-joined Research International in 2007 becoming Chairman of the UK business overseeing the merger with TNS. In 2011 he joined Hall & Partners, the Omnicom owned research company as European CEO.

Paul’s significant contribution to the development of research, insight and data understanding is via published articles, training courses, TV and radio contributions, conferences, and books particularly on advertising effectiveness and strategic planning. He is a judge for award programs by the IPA, APG and the Effies. He contributes to the Archive of Market and Social Research supporting marketing and promotion and is an MRS mentor.

Christine is a disability and age-inclusive researcher. She's the founder and Managing Director of Open Inclusion, a UK-based, globally active research agency. Open is a market leader in disability and age-informed market, social, design, and innovation research.

Open works with leading commercial brands, government bodies, academic institutions, and third sector organisations supporting them by providing authentically inclusive, practical insights. Open has expertise in emerging technologies, customer experience, transport, and inclusive brand communications. Christine teaches disability-inclusive research at a doctoral course on AI for Digital Media Inclusion at the Institute for People-Centred AI, Surrey University.

Her significant contribution to the development of research, insight and data understanding has been via webinars, lectures workshops and published articles particularly on disability inclusion. She’s the Co-Chair of MRS Unlimited and a member of the MRS EDI Council and Pledge Committee and contributes to MRS conferences, events and webinars. Additionally, she volunteers for a number of external bodies including Brunel University, GAILs and Valuable 500.

Kenny is an entrepreneur, author, and social commentator. He is the co-founder & Managing Director of ClearView Research, an agency that specialises in research and strategy projects focused on diverse and underrepresented communities. Kenny has led impactful projects across the UK and globally with FTSE 250 companies, global brands, charities, and public institutions.

In 2022, Kenny featured in Forbes' annual 30 under 30 list, and his debut book "That Peckham Boy" was published by Penguin in 2023. He has over a decade of non-executive board experience and currently serves as a trustee for BBC Children in Need.

Kenny’s significant contribution to the development of research, insight and data understanding is via conferences, books, Parliamentary publications and articles, broadening understanding on culturally informed insights and reflecting the views of participants from diverse populations. He is a founding member of the MRS EDI Council and co-leads the industry’s involvement in the 10,000 Black Interns Programme. He contributes to several external bodies including the Pay.UK End User Advisory Council.

Nick is the Director of BBC Audiences, leading a team of 185 specialists in audience measurement, data science, marketing science, customer experience, and brand insight. Over the past decade, he has transformed BBC Audiences into a multi-skilled data and insight function. His team ensures strategic investments, creative strategies, and decision-making are all informed by best-in-class measurement and audience insights. Nick reports to the Chief Customer Officer and is a member of the BBC’s Senior Executive Group.

Nicks significant contribution to MRS includes being a member of the MRS Main Board, Deputy Chair of the Market Research Standards Board and as a member of the Senior Client Council. He is a contributor to a range of media bodies including RAJAR and BARB and has had input to the development of research, insight and data understanding via webinars, lectures and published articles on a range of media research issues.

Ruth is a world-leading expert on research localisation. As founder of award-winning insight localisation agency Empower Translate, and with over three decades at the intersection of the insight and translation industries, Ruth has pioneered initiatives for the betterment of international research. Notably, she has also driven EDI and anti-discrimination activities and in 2023, was selected for the E2E Female 100 list of the UK’s most prominent female disruptors.

Ruths significant contribution to the MRS includes being a member of the ACP Council, a co-lead on the ACP Quality and Standards Committee, a member of the Representation in Research Steering Committee and the MRS Pledge EDI strategic Rebranding Group. She has also made significant contributions to other groups including as a Council Member and Chair of the Association of Translation Companies, FSB Immigration Policy Champion and Woman in Research Executive Network. Her contribution to the development of research, insight and data understanding is via webinars, new guidance and articles.

Dave has been an agency side insights professional for over 40 years, majoring in CPG categories and working in a global role throughout his career. He started in Research International, leading the Consumer business, becoming a Global Account Director in TNS and then joined Kantar in the middle of 2010, helping also to develop several proprietary insights models.

Dave has been published in AdMap magazine and has spoken at several industry conferences, on communications & brand equity topics but also on the subject of the evolving client-side insights function, on which he contributed an article to Research World in March.
His significant contribution to the development of research, insight and data understanding is via conferences and articles on a diverse range of topics including advertising effectiveness and client/agency relationships; meaningful support of Business in the Community (BITC) including pro bono research on cause related marketing; and providing pro bono research support to the charity Proxy Address to understand attitudes to homelessness.

Matthew is the Managing Director of Vitreous World, a research consultancy he founded in 2016. With over 20 years of experience in public relations, marketing, and market research, he is renowned for championing best practices and client service excellence. In 2020, he co-founded Voices4All, an initiative addressing unconscious bias in the research industry.

Recognized as a Research Hero by the Market Research Society in 2021, Matthew also serves on the MRS Representation in Research Steering Committee and recommended changes to the MRS Code to strengthen inclusive reporting requirements. His commitment to inclusivity and transparency has significantly advanced the representation of minority groups in UK research sampling.

Nicks near 30-year career has seen him lead Insights & Analytics functions at some of the world’s most valued global brands across Technology, Service and Consumer Goods sectors. Now embarking on a new path as co-founder of Growth Constructors, Nick continues to challenge the status-quo to ensure our profession and industry remains at the heart of commercial, cultural and societal growth.

Nick’s significant contribution to the development of research, insight and data understanding is via webinars, podcasts, conferences and published articles particularly on insights strategy and talent acquisition and retention. He contributes to MRS as a member of the Senior Client Council leading on talent and capability and is a member of the MRS/AURA/IMA working group developing the Client Sight survey and development needs for client-side practitioners.

Judith, Co-Founder of EXPLNERS, writer, video-maker and content consultant, has been a researcher for more than 30 years. She fell into the sector by working as a telephone interviewer during university and was thrilled to discover a whole industry devoted to being curious about people’s lives; she’s never looked back. Judith last had a job back in 2011, when she was a Research Director at GfK. Since then, she’s indulged her love of creativity and storytelling by providing freelance writing and content services to insights leaders and, with EXPLNERS, making videos to help brands communicate their insights with impact.

Judith’s significant contribution to the development of research, insight and data understanding is via published books and articles, particularly on the history of research on topics such as social trends and political and social research as part of wider support for the Archive of Market and Social Research (AMSR). Judith has contributed to a wide range of events including ESOMAR, BIG, WIRe, Richmond Events, AMSR and the ICG. She supports MRS as an MRS mentor.

Danny’s significant contribution to MRS includes being a member of the Agency Culture and Leadership workstream leading the creation, with MRS, of the MRS Employee Engagement & Satisfaction Survey. In addition, he supports MRS as an MRS Operations Awards judge and MRS mentor. He contributes to the sector more widely as a speaker for universities and schools, and as a business advocate for the benefits of employee ownership within research.

James ‘JT’ Turner is Founder & CEO of Delineate a global data and insights business giving world-leading brands competitive advantage. He is former CIO at Black Swan Data, COO at Edelman DxI and Head of Research at BT Group, with over 27 years industry experience. He is an insights and marketing consultant to some of the world’s largest brands and is a regular industry speaker.

James has made a significant and long-term contribution to MRS and the ISO Technical Committee on a range of issues particularly relating to data quality standards and is on the MRS quality standards advisory board. His long-term involvement with the Association for Survey Computing (ASC) includes leading ASC conferences and contributing to their events. Jame’s contribution to the development of research, insight and data understanding is via webinars, lectures and published articles.