The ADA (Advanced Data Analytics) Network is a specialist group for advanced practitioners to meet, identify, develop and disseminate research industry best practice in the area of advanced analytics.

Upcoming event
An advanced look at audience measurement

Webinar - Available to book now
28th June 2022


We are introducing a whole new format to our network events, these will now be smaller forum events where you will get the opportunity to discuss and debate with peers on a variety of specific subjects. Click here to see how you can get involved...

The ADA Network is supported by a panel of experts:

Caroline Dieleman, Senior Director of Analytics at Savanta
Paul Jackson, Head of Advanced Analytics at Bonamy Finch and Founding Partner of STRAT7
Tom Morgan, Director of Analytics at Tapestry Research
James Oates, Head of iris at Ipsos
Karsten Shaw, Director of Analytics at Yonder Consulting

The ADA Network covers:
  • Mainstream multivariate approaches such as conjoint and regression.
  • More recently adopted techniques such as random forests and cluster ensemble analysis.
  • We also aim to lead the way within the research industry in identifying optimum approaches for analysing multiple source data.

Within the ADA Network, members are able to exchange news, views and information on analytical techniques via our dedicated webpage and LinkedIn group. We also have the opportunity to meet in person (or online currently) at special network forums. A selection of presentations from previous ADA network events are available for you to view below. 

Sign up to the ADA Network

If you would like to join the network and receive information about upcoming ADA Network Forum events please opt in to ADA in your MyMRS  online account (or create an account). The network is open to both MRS members and non-members. 

27 June 2019 event

Developments in the Analysis of Unstructured Data - November 2018

 Presentations from previous ADA Symposium events:


Join the discussion on LinkedIn

The ADA (Advanced Data Analytics) Network has a group on LinkedIn for sharing news and best practice.

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