Training courses

London

Qualitative Research is the mainstay of Market Research, which in turn has become synonymous with the term ‘Focus Groups’. There is however, so much more to Qualitative Research. It’s not unlike a Detective’s investigation which uses scientific techniques to uncover the truth.

London

Increase skills and confidence to deliver the best presentations.

Gamify your career: come and play this business simulation and learn new skills to help you advance your career.

London

Accelerate capabilities in commercial thinking and storytelling in this comprehensive 2 day training.

Jun
20
2019

Thursday

1/2

Jul
04
2019

Thursday

2/2

London

Increase your chances of discovering the breakthrough insights you need to unlock a creative thinking challenge.

London

Harnessing the power of statistics to illuminate the unknown.

London

This is the third of a three-part series on using experiments to prove marketing effectiveness. In this module we’ll cover both some of the basics of data visualization in the context of experiments and how to interpret and deliver results with great impact.

London

This 3 day workshop gives your young researchers wider research skills and a keener business awareness.

Jun
25
2019

Tuesday

1/3

Jun
26
2019

Wednesday

2/3

Jun
27
2019

Thursday

3/3

London

This 3 day workshop gives your young researchers wider research skills and a keener business awareness.

Jun
25
2019

Tuesday

1/3

Jun
26
2019

Wednesday

2/3

Jun
27
2019

Thursday

3/3

London

This course delves into the growing interdisciplinary field of neuroeconomics, the study of what happens in the brain during decision-making.

London

London

Learn behavioural change and how it effects and improves our chances of commercial success.

London

Creating visual data pieces, tailor-made to each delegate.

London

Applying the principles for questionnaires that really work.

London

Explore ideas, inform decisions and take specific action after a debrief.

London

Multivariate and other statistical techniques for use in research.

Jul
09
2019

Tuesday

1/2

Jul
10
2019

Wednesday

2/2

London

The skills for a wide range of qualitative research situations.

London

Many of our choices and decisions are driven from our inner world, a place peopled by thoughts, feelings and many voices. The psychology taught in this day helps us gain access to the interplay between that inner and the outer world to gain a more complete understanding of what drives behaviour.

London

This highly practical ‘learning by doing’ course, outlines innovation approaches and how insight professionals can embed innovation in their organisations.

London

This highly practical workshop will enable researchers with experience of creating presentations to refine their skills in the areas of storytelling and communicating insight.

London

Learn the ins and outs of semiotics in the research process and how to apply them.

London

Evaluate your personal impact and increase business influence.

London

London

This course provides an introduction to advertising effectiveness research from the simplest studies to multimedia, including guidelines and tips for best practice, all in the context of the changing world of advertising and evaluation.

London

Skills and strategies to improve effectiveness and impact.

London

Data is the most valuable asset of many organisations today.

London

Consumer motivations from classical theory to current thinking.

London

The growth in integrated solutions and DIY platforms means that advanced statistical techniques (such as cluster analysis and conjoint analysis) are available to an ever-increasing number of market researchers and insight professionals. However, access to the tools does not automatically convey the knowledge about how to choose and deploy an appropriate technique. This course provides an overview of the tools and techniques and a non-technical introduction to many of them.

London

Take information and find key messages through taught material and 'hands on' learning.

London

Using social networks and communities to access respondents.