Training courses

Virtual training course

Qualitative Research is the mainstay of Market Research, which in turn has become synonymous with the term ‘Focus Groups’. There is however, so much more to Qualitative Research. It’s not unlike a Detective’s investigation which uses scientific techniques to uncover the truth.

Virtual training course

Data collection, sampling, analysis, presentation.

Jun
11
2020

Thursday

1/3

Jun
19
2020

Friday

2/3

Jun
24
2020

Wednesday

3/3

Virtual training course

How to be confident that your insights are compatible with the origin of the raw data?

Virtual training course

Build the commercial skills to manage and retain clients

Virtual training course

Storytelling has become one of the hottest topics in market research. As such, video has become the fastest growing and most effective way to engage research buyers and other stakeholders so that the insight, data and stories we tell can come to life for maximum impact. As well as using video to distill information about research and insight, video has the unique ability to gather those ‘aha’ moments from qualitative research and give more meaning to quantitative data.

Virtual training course

New, emerging and established online qual techniques for qual researchers, marketers and research buyers.

Virtual training course

This interactive seminar reviews & develops basic sales principles and draws upon lessons learnt from previous recessions.

Virtual training course

This training will teach you how to curate, synthesise and structure existing data sets to overcome complexity and answer new questions quickly and effectively

Virtual training course

Get the best out of your people when they’re working remotely

London

Understand how to apply the principles that make questionnaires really work

Virtual training course

Accelerate your capabilities in commercial thinking and storytelling

Jun
25
2020

Thursday
09:30–16:30

1/2

Jul
02
2020

Thursday
09:30–16:30

2/2

Virtual training course

This 3 day workshop gives your young researchers wider research skills and a keener business awareness.

Jun
29
2020

Monday

1/3

Jun
30
2020

Tuesday

2/3

Jul
01
2020

Wednesday

3/3

Virtual training course

Improve your resilience & mental wellbeing, whatever challenges life presents

Virtual training course

Theories of creativity, problem solving approaches and more.

Virtual training course

The growth in integrated solutions and DIY platforms means that advanced statistical techniques (such as cluster analysis and conjoint analysis) are available to an ever-increasing number of market researchers and insight professionals.

Virtual training course

Learn how to identify the key messages within the data

Virtual training course

Using social networks and communities to access respondents.

Virtual training course

A box of cutting-edge tools for agency and client-side qualitative researchers.

Virtual training course

Maximise the impact and engagement of questionnaires

Virtual training course

This course is now delivered online as a series of live sessions which fully meet the learning objectives of face-to-face training

Virtual training course

Increase your skills and confidence to deliver the best presentations

Virtual training course

Communicate in a voice that's professional, engaging and inspiring.

Use gamification and play techniques to help staff stay motivated and engaged, alleviate stress, and work effectively while remote-working during these uncertain times

Virtual training course

In uncertain times, predictions tend to be wrong, the antidote is Scenario Thinking

Virtual training course

Grow confidence in running remote qualitative studies and gain skills in extracting the highest and most engaging video content.

Virtual training course

Since its inception in the 1930s, Market Research has continually evolved to meet the needs of an ever-changing world. New methodologies have been invented to cope with changing consumer habits, exploit emerging technologies and address novel business challenges. 

Develop the innovation mindset and toolkit your organisation needs to recover and thrive in the wake of the coronavirus pandemic.

London

This course provides an introduction to advertising effectiveness research from the simplest studies to multimedia, including guidelines and tips for best practice, all in the context of the changing world of advertising and evaluation.

London

London

Explore ideas, inform decisions and take specific action after a debrief