Training courses

London

Accelerate capabilities in commercial thinking and storytelling in this comprehensive 2 day training.

London

The principles, practices and processes of market research.

London

Explore ideas, inform decisions and take specific action after a debrief.

London

An interdisciplinary field dedicated to leveraging a variety of data for driving competitive advantage and sustainable success.

London

Briefing, design, fieldwork, analysis and presentation.

Mar
26
2019

Tuesday

1/3

Mar
27
2019

Wednesday

2/3

Mar
28
2019

Thursday

3/3

London

Understanding the role, basic methods and skills involved.

London

Understanding the role, basic methods and skills involved.

London

Secondary (desk) research is the identification and analysis of information.

London

Discover new approaches and broaden skills and knowledge.

London

London

Stories are how human beings make sense of the world. They are what we’re persuaded by, particularly when they’re rooted in genuine evidence.

London

As client budgets continue to get squeezed and time to deliver results gets shorter, the expectations of what is needed and wanted from research has evolved.  Clients are looking to other sources, rather than traditional research agencies,  for their research as they look for more complete and customer ready solutions.  This course helps research agencies understand the process that clients go through from the initial research question to after research has been delivered.

London

London

The growth in integrated solutions and DIY platforms means that advanced statistical techniques (such as cluster analysis and conjoint analysis) are available to an ever-increasing number of market researchers and insight professionals. However, access to the tools does not automatically convey the knowledge about how to choose and deploy an appropriate technique. This course provides an overview of the tools and techniques and a non-technical introduction to many of them.

London

Data collection, sampling, analysis, presentation.

Apr
30
2019

Tuesday

1/3

May
01
2019

Wednesday

2/3

May
02
2019

Thursday

3/3

London

London

Managing the customer experience is fundamentally important to all organisations.

London

Globally, games and gamification are used to re-engage tired audiences and intrinsically engage new audiences in a variety of industries – including market research – to inspire loyalty, co-creation and commercial growth.

May
08
2019

Wednesday

1/2

May
09
2019

Thursday

2/2

London

Take information and find key messages through taught material and 'hands on' learning.

London

There have been a series of high profile cyber-attacks over the past year.

London

Applying the principles for questionnaires that really work.

London

Theory and methods to inform approaches to research.

London

Apply, analyse, interpret and appreciate the relevance.

London

Apply, analyse, interpret and appreciate the relevance.

London

Accurate confidence intervals and measures of differences between sub-groups are often needed.

London

Applying Behavioural Science to better understand and influence behaviour.

London

Apply theory to business decisions faced by management.

May
22
2019

Wednesday

1/2

May
23
2019

Thursday

2/2

London

Creating demand for insight and delivering beyond expectations.

London

The aspects of finance most managers need to know.

London

Insight is the buzz word in our profession – but there is no clear agreement what it is or what it means. In this day you will distinguish insight and its properties, bring your own insight process to the surface and learn other paths to insight from the tutors and colleagues.