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The Foundation Course in Market Research gives learners an understanding of the role of market and social research in society and business, and an awareness of the processes involved in designing and planning effective research.
Brands have become vital corporate assets, representing over 40% of the total value of the world's largest companies. Measuring, managing and maximising brand equity are therefore core competencies for almost any organisation, yet the quality of understanding in this area remains sketchy.Â
Research can play a powerful role in giving lesser-heard groups a platform to represent themselves. This also has significant benefits for research buyers, enabling commercial and public organizations to better serve minority groups.
This training session will help you address biases and blind spots, along with offering guidance on research design that will enable you to achieve valid and effective results.
This course will give anyone new to questionnaire design a solid framework of understanding of the key principles and common challenges. It will build confidence and practice in spotting weaknesses so the main pitfalls are avoided.
This training will teach you how to curate, synthesise and structure existing data sets to overcome complexity and answer new questions quickly and effectively
Storytelling has become one of the hottest topics in market research. As such, video has become the fastest growing and most effective way to engage research buyers and other stakeholders so that the insight, data and stories we tell can come to life for maximum impact. As well as using video to distill information about research and insight, video has the unique ability to gather those ‘aha’ moments from qualitative research and give more meaning to quantitative data.
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.