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Storytelling is a key research skill with videos one of the most effective ways to engage buyers. Learn how to create compelling videos on this course.
Research can play a powerful role in giving lesser-heard groups a platform to represent themselves. This also has significant benefits for research buyers, enabling commercial and public organizations to better serve minority groups.
This training session will help you address biases and blind spots, along with offering guidance on research design that will enable you to achieve valid and effective results.
Brands have become vital corporate assets, representing over 40% of the total value of the world's largest companies. Measuring, managing and maximising brand equity are therefore core competencies for almost any organisation, yet the quality of understanding in this area remains sketchy.
This course will give anyone new to questionnaire design a solid framework of understanding of the key principles and common challenges. It will build confidence and practice in spotting weaknesses so the main pitfalls are avoided.
Accelerate your journey into the world of Web 3.0 and The Metaverse, exploring and innovating with a cohort of like-minded individuals as we define the role of Marketing Research in this Web 3.0 future.
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.