Training courses

London

Many of our choices and decisions are driven from our inner world, a place peopled by thoughts, feelings and many voices. The psychology taught in this day helps us gain access to the interplay between that inner and the outer world to gain a more complete understanding of what drives behaviour.

London

This highly practical ‘learning by doing’ course, outlines innovation approaches and how insight professionals can embed innovation in their organisations.

London

This highly practical workshop will enable researchers with experience of creating presentations to refine their skills in the areas of storytelling and communicating insight.

London

Learn the ins and outs of semiotics in the research process and how to apply them.

London

Evaluate your personal impact and increase business influence.

London

London

This course provides an introduction to advertising effectiveness research from the simplest studies to multimedia, including guidelines and tips for best practice, all in the context of the changing world of advertising and evaluation.

London

Skills and strategies to improve effectiveness and impact.

London

Data is the most valuable asset of many organisations today.

London

Consumer motivations from classical theory to current thinking.

London

The growth in integrated solutions and DIY platforms means that advanced statistical techniques (such as cluster analysis and conjoint analysis) are available to an ever-increasing number of market researchers and insight professionals. However, access to the tools does not automatically convey the knowledge about how to choose and deploy an appropriate technique. This course provides an overview of the tools and techniques and a non-technical introduction to many of them.

London

Take information and find key messages through taught material and 'hands on' learning.

London

Using social networks and communities to access respondents.

London

The course gives an overview to the most commonly used and recognised statistical techniques in Market Research, such as those underpinning Key Drivers (Regression) and Segmentation (Factor and Cluster Analysis and CHAID), so that delegates can understand how and when they can add value to projects.

Our comprehensive 3 day training programme is designed to assist insight and data professionals.

Oct
07
2019

Monday

1/3

Oct
11
2019

Friday

2/3

Oct
18
2019

Friday

3/3

London

Briefing, design, fieldwork, analysis and presentation.

Oct
08
2019

Tuesday

1/3

Oct
09
2019

Wednesday

2/3

Oct
10
2019

Thursday

3/3

London

London

Applying the principles for questionnaires that really work.

London

Data collection, sampling, analysis, presentation.

Oct
15
2019

Tuesday

1/3

Oct
16
2019

Wednesday

2/3

Oct
17
2019

Thursday

3/3

London

Procurement whispering is a one-day course to improve delegates’ ability to negotiate and work with clients’ marketing procurement functions, championing their value and minimising confrontation in the process.

London

Communicating more effectively with your international colleagues, clients and audiences.

London

Storytelling has become one of the hottest topics in market research. As such, video has become the fastest growing and most effective way to engage research buyers and other stakeholders so that the insight, data and stories we tell can come to life for maximum impact. As well as using video to distill information about research and insight, video has the unique ability to gather those ‘aha’ moments from qualitative research and give more meaning to quantitative data.

London

Machine Learning: The science of teaching computers to act

London

Increase skills and confidence to deliver the best presentations.

London

Explore ideas, inform decisions and take specific action after a debrief.

London

Creating visual data pieces, tailor-made to each delegate.

London

The principles, practices and processes of market research.

London

Secondary (desk) research is the identification and analysis of information.

London

The more one writes questionnaires the more one realises how little correlation there often is between participants’ answers and reality.

London

Understand new technologies and online panel relationships.