Will Self on the role of storytelling in marketing
Self wittily discusses the role of narrative in marketing and in life; the curse (or blessing) of ‘everythingitis’; the primacy of creativity over objectivity; how to become a more effective consumer and his own personal take on memory and behavioural economics.
Simon Rogers, the Guardian, discusses data journalism
Simon works with the graphics team to visualise and interpret huge datasets. He was closely involved in the Guardian's exercise to crowdsource 450,000 MP expenses records and the organisation's coverage of the Afghanistan and Iraq Wikileaks war logs.
Shock of the New keynote debate - MRS Annual Conference
A highlight of the MRS Annual Conference 2013. Panel: chairman of Which? Patrick Barwise, MCSaatchi's Camilla Harrison, former BBC1 controller Lorraine Heggessey, Brainjuicer's John Kearon, and Matthew Taylor from RSA.