Employers

Types of Employers in Insights, Research & Analytics

Find the environment that's right for you

One of the great things about a career in insights, research and analytics is the variety of organisations you can work for. Whether you want to be part of a global brand, a specialist consultancy, an innovative technology business or a fast-paced agency, there are opportunities to suit a wide range of interests, skills and career ambitions.

While the day-to-day work may vary, all of these organisations use insight, evidence and analytics to help solve problems, understand people and support better decision-making. Exploring different employer types can help you identify the environments, cultures and career paths that appeal to you most.

Use the descriptions below to learn more about the different types of employers across the sector. You can then use the MRS Research Buyers Guide to explore organisations working in these areas.

Client-side (End User)

Client-side insight and analytics teams sit within organisations that use research to support their own decision-making. These could include consumer brands, retailers, financial services companies, charities, public sector bodies, healthcare organisations and many others. Professionals in these roles work closely with colleagues across their organisation to understand customers, improve products and services, and guide business strategy.

Media and Communications Agency

Media and communications agencies use audience insight, market intelligence and campaign measurement to help organisations connect with their target audiences. Professionals in these environments combine research, analytics and creativity to optimise communications strategies and demonstrate effectiveness.

ResTech

Research technology, often referred to as ResTech, is one of the fastest-growing areas of the sector. ResTech organisations develop platforms, software and tools that enable research, data collection, analysis and reporting. Careers in this area often blend technology, innovation, data science and research expertise.

Operations

Operations companies provide the essential services that keep the research industry running. This can include data collection, fieldwork, panel management, recruitment, scripting, data processing and project delivery support. These organisations play a critical role in ensuring research projects are delivered efficiently, accurately and at scale.

Ready to explore?

The organisations listed in the MRS Research Buyers Guide represent just some of the many employers operating across the insights, research and analytics sector. Use the guide's filters to explore different organisation types, discover potential employers and learn more about the opportunities available.